I haven’t seen anything specifically focused on this topic either. My best suggestion is to become as educated as possible about the role of product marketing through the resources available here, and then package your experience by focusing on the parts most applicable to that role. For example, as a sales professional you have good insight into what tools are most important for sales people and buyers as the move through the buying process. You also have skills related to interviewing target buyers and distilling the most important criteria they’ll use to evaluate a solution. These relate to the role of product marketing when they are viewed as a pattern or trend across a target market segment and not a single account. Your background is well suited to this position – you just need to “sell” a prospective employer on this idea.

Answered By Adele Revella