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How Would You Define Product Identity Relative To Brand Identity?
How you would define product identity relative to brand identity? Is there anything that is essentially a standard definition for product identity or is it really brand identity just applied to the products?
At the most basic level, brand identity and product identity are the same issues. But the language is usually quite different for products. The word “identity” is replaced by “positioning”. How is the product positioned in the market? What positive and negative attributes does the market associate with these products?
Answer By Adele Revella
