That's a difficult question to answer, as people use job titles in so many creative ways. But generally, segment marketing managers report to a director or vice president of marketing.

Increasingly, companies are choosing to align "inbound" product managers by products, and "outbound" product marketers around different views of the problems in the market. This would suggest that industry parameters for outbound roles are the better practice, but I've seen an equal number of companies that have just created confusion by piling segment managers on top of existing product marketing roles.

At the end of the day, the issue is not about titles or reporting structure.

Rather, the company needs to have a structured process that clearly identifies ownership, contributors, and lines of communication.

Answered by Adele Revella