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Product Management and Marketing Books
Suggested reading for product managers and marketers
Seminar Reference Books
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Effective Product Marketing
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Living in an Agile World
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Practical Product Management
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Product Launch Essentials
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Requirements That Work
E-Books
The Strategic Role of Product Management
Product management plays a strategic role in a technology company ensuring products are created not just because they can be, or because someone thinks it is a good idea but rather because someone in the company has listened to the market, identified an urgent and pervasive problem, and determined people are willing to pay to solve it.
Agile development methods have drawn product managers into deeper tactical, technical activities than ever before. But spending so much time with internal teams means less time spent outside the company in the market.
Is Your Product Launch Doomed?
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. There are ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
Effective Product Managers Know Their Market
(ChangeThis Manifesto)
There are two roles for product managers in technology companies: expert on the product or expert on the market. As experts on the product, they are often used for important demos, sales training, and managing the tactics of product delivery. But to serve in a strategic role, product managers must be experts on the market.
The Secrets of Tuned In Leaders
Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, there are seven consistent success factors related to company culture, management style, and product & marketing strategies that propelled the winners. And seven fatal flaws that derail market laggards.
Uncovering Business Breakthroughs
(ChangeThis Manifesto)
The most common mistake that causes products and services to fail is the logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.
Practical Rules for Product Management
(Written by Maureen Rogers)
The Pragmatic Marketing Framework catalogs the activities and artifacts required to create and deliver successful technology products. Those attending Practical Product Management receive a laminated copy which includes 20 rules for product management success. Maureen Rogers applies her own interpretation and personal experiences to the 20 rules.
Recommended Books
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Pragmatic Marketing has been teaching the principles of Tuned In for more than 15 years, with the Pragmatic Marketing Framework, helping companies find unresolved problems, create breakthrough experiences and launch market resonators. Tuned In is a simple, six step summary of these market-driven principles for discovering real and meaningful insight into any market. Read more... |
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A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. What happens when people can't stop talking online about you, your company, and your products? Read a review... |
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David Meerman Scott introduces the new world of product marketing using new tools to direct-cast to those who are most interested: our buyers. Nowadays anyone with a Mac and a mic can create a podcast; anyone with a video camera can post on YouTube. And sending a news release to Google is now much more important than sending a news release to a journalist. Read a review... |
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The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice about start-ups and big organizations, how to think like a customer, and what things should cost - while reminding us to love our products and our teams. The Art of Product Management brings together the best insight from more than seven years of Product Bytes. Read a review... |
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Practical Lessons is geared for leaders at all stages of the leadership lifecycle (new, early career or experienced) struggling to cope with a hypercompetitive global environment and a rapidly changing, inexperienced and highly mobile workforce. These visible and predictable macro trends require that the need to identify and develop leadership talent is at the top of every organization's strategy plan. Tomorrow's knowledge worker will face pressure to lead teams, projects and companies, but will lack the experience and guidance for management that the boomers take with them into retirement. |
