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Books From New Rules of Marketing Seminar
Suggested reading for product managers and marketers
| The New Rules of Marketing & PR by David Meerman Scott David Meerman Scott introduces the new world of product marketing using new tools to direct-cast to those who are most interested: our buyers. Nowadays anyone with a Mac and a mic can create a podcast; anyone with a video camera can post on YouTube. And sending a news release to Google is now much more important than sending a news release to a journalist. Read more |
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| The Long Tail: Why the Future of Business is Selling Less of More by Chris Anderson The future of commerce and culture isn't in hits, the high volume head of a traditional demand curve but in what used to be regarded as misses - the endlessly long tail of that same curve. |
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| Second Life: The Official Guide by Michael Rymaszewski, Wagner James Au, Mark Wallace, Catherine Winters, Cory Ondrejka, Benjamin Batstone-Cunningham, Philip Rosedale Second Life: The Official Guide explores in detail every aspect of Second Lifes rich and multilayered virtual world, explains how it works, and offers a wealth of information and practical advice for all Second Life residents. |
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| Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site by Mike Moran and Bill Hunt Effective search engine optimization (SEO) and search engine marketing (SEM) is now crucial to the success of your business. But it's never been more challenging especially if you're responsible for a large, complex site. Finally, there's a definitive source for reliable information for implementing an effective search engine optimization and marketing program for your business. In Search Engine Marketing, Inc., ibm.com's site architect and a world-leading enterprise SEO consultant present best practices, step-by-step techniques, and hard-won tips for driving maximum traffic at minimum cost. |
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