A House With No Front Door
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In my effort to build products with limited resources, I often spend time justifying the need for features. By Saeed Khan |
A Model for Metrics-Driven Feature Prioritization
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Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements. By... |
Add “Quick Hits” and (Finally) Address Those Priority 3 Enhancements
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Woe to the minor enhancement request that gets tagged as a dreaded Priority 3 or nice-to-have feature during the prioritization phase of a project. All too ofte... |
Agile Market Requirements
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Product managers write horrid requirements that are littered with buzzwords, ambivalent language, and non-specific performance parameters. They read like somewh... |
Building a Better Beta
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Delivering a successful beta program can be one of the hardest things to do as a product manager. By Saeed Khan. |
Buyer and User Personas
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How to develop clarity about the ideal buyer and user. By Steve Johnson.
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Change is Pulling Us into the Cloud
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Product Management must communicate with and understand the development team. In an Agile world, they must maintain a sequentially prioritized requirements list... |
Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
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With 20,000 downloads of ProtectionPilot over a 10-week time span, McAfee received only 170 calls to support lines. Here are 23 detailed tips gleaned from McAfe... |
Cost of Language Translation
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What is the best way to handle the costs and schedules for language translations? Should it be the responsibility of the Country Manager or Corporate Developmen... |
Data driven design
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“My mom should be able to use it” translates into making an easy interface while “I want absolute control over the placement of items in my document” re... |
Defects or Features Next
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Should we fix defects or add new features? Should we deliver on the promises we've already made to our customers, or should we make new promises to get new cust... |
Development Milestones
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I’m trying to introduce process around the development and launch of our products. The term “Gating” is one that many people are familiar with but it see... |
Disruptive Customer Demands
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When and why customers make disruptive requests, how to deal with them and how minimize their disruptive impact. By Daniel Shefer |
Does Agile Have to Be Acrimonious?
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Avoiding Engineering vs. Product Management disagreements in an Agile world. By Stacey Weber. |
Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
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Enterprise software is only easy to use if the customer and user think it is easy to use. By Sean Van Tyne. |
Enabling Cross-Functional Teams: A Leadership Role for Product Managers
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A cross-functional team helps communicate more broadly, gain alignment more easily, and builds better products. And as an added benefit, the team helps product ... |
End of Life: Retiring a Product
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Outdated software can turn into a monster. How do you discontinue a product that is no longer profitable? And how do you know that it's time? By Steve Johnson. |
Everyone needs to know what we do here
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Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with technical pr... |
Faster! Gaining Product Momentum
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One of the top tasks of a product manager is to make the product gain momentum. Read on for tips about how to build momentum to catch up with competitors and ev... |
Feature Police: Following Through On Requirements
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how Product Managers can play a vital role as the Requirements Police, making sure that important requirements are not forgotten.
By Jacques Murphy |
Getting Your Priorities Straight: A Twisted Path
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A major challenge that faces every software product is determining the priority of the oh- so-many suggestions that come to Product Management as requirements f... |
He Who Owns The Compiler Wins
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In my seminars I often quote my rule that "he who owns the compiler wins." It's a reminder that product managers lack the political power to make developers do ... |
Holding Development to Dates
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How can product management most effectively hold development groups to dates that are promised? |
How Product Managers Help Development?
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Product Managers are in the unique position of having dual citizenship, with passports for both Marketing land and Development land. By Jacques Murphy |
Inability to Get a Product Launch Date in Scrum Environment
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In our SCRUM environment, It is impossible to have an official Product Launch date that the project team can drive towards and deliver. Does SCRUM prevent us fr... |
Is Product Management Agile?
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There’s a lot of talk about Agile Product Management these days, and for obvious reasons. The thinking is that because of Agile software development, Product ... |
I’m Agile? I’m Agile. I’m Agile! Becoming an Agile Product Manager
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After 18 months of practicing Agile product management, I am finally feeling more like a yogi rather than a victim of medieval torture. Here are five things I l... |
Living in an Agile World: the Strategic Role of Product Management when Development goes Agile
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For years, product management seems to have been defined by what it is not as much as what it is. Developers and engineers often see product managers as technic... |
Major vs Minor Release
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We need to redefine our release schedules and would like to know what makes a major and a minor release. |
Managers as experts
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Today, people who manage people are now called Directors and people who manage ‘things’ are called Managers. In effect, the term manager can now be equated ... |
Managing Product Requirements: Where Did All My Customer Insights Go?
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How does Requirements Management not only help your company deliver more customer-driven products but how does it help you personally work more efficiently. By ... |
Meeting Promised Development Dates
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How to commit to specific product release dates and meet them. By Jacques Murphy |
Missed Delivery Dates - The Trust Factor
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First, take some comfort in knowing that you are not alone – this happens to many product managers. Second, understand there are ways to avoid it. By Stacey ... |
More Performance Anxiety: More About Performance
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Improving product performance so that your software remains competitive. By Jacques Murphy |
Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions
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At a recent Product Strategy Network roundtable, a group of product strategists shared their benefits as well as frustrations with the technique of roadmapping.... |
New Features: Moving Ahead On All Fronts
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Tips on how to keep making progress on several new features with each software release. By Jacques Murphy |
Non-Recurring Engineering
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Non-Recurring Engineering (NRE) is a one time engineering effort by a vendor that is paid for by a customer. What it is, and what it isn't. By Daniel Shefer |
On Reqs and Specs: The Roles and Behaviors for Effective Product Definition
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Do you write Requirements or Specifications? Or do you combine them into ReqSpecs? Each has a place but combining them just causes confusion. By Steve Johnson a... |
Performance Anxiety: Improving Product Performance
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A user's impression of how fast your product moves from screen to screen, how quickly it calls up lists of records, how seamlessly it performs tasks when you cl... |
Prioritizing Software Requirements with Kano Analysis
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The Kano analysis model was developed to identify and contrast essential customer requirements from incremental requirements, and initiate critical thinking. By... |
Product Management and Agile
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Building a product is like driving a train: it takes a long time to start and a longer time to stop. And once the train leaves the station, it's very hard to ch... |
Product Management When Your Team is Global
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It used to be that managing a software product was simple: customers were close, development took place right down the hall, you could easily eavesdrop on suppo... |
Product Manager vs Business Analyst
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How would you define the functional difference between a
Product Manager and a Business Analyst (where the PM sits in the
business and the BA sits in the De... |
Product Roadmap to the Promised Land
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Do you have a Product Roadmap? One can be critical to supplying the inspiring vision that everyone uses to march in the same direction. And this is all the more... |
Product Roadmaps
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Just like planning a trip, a roadmap communicates in broad strokes what you plan to do. Explore ways to the most direct route. By Steve Johnson. |
Pushed And Pulled: Development Vs. Production
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a discussion of how these two priorities, development and production, push and pull you in two different directions and how to handle them. By Jacques Murphy |
Re-Write of our Core Product
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We are trying to tackle a re-write of our core product. The re-write is huge and will be the foundation for the next 5-10 years of our growth and development. T... |
Reconciling Maintenance And New Releases
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What you need to consider as you continually strike a balance between development on maintenance releases and on new feature releases. By Jacques Murphy |
Requirements: Functionality or User Interface First?
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I was recently promoted to VP Product Management in my organization. I have nearly 9 years tenure with the company in a sales and management capacity, so know o... |
Requirements: Like Lambs to the Slaughter
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As your company gears up to start the next software release, a Product Manager reaches the point where carefully crafted requirements are ready to submit to the... |
Scrum and the Product Owner
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I have a question about SCRUM as it applies to the Product Owner role. Can the same person who fills the product owner role also fill the Scrum Master role or ... |
Software Design: Seeing vs. Thinking
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Good product design can mean the difference between success and failure. By Jacques Murphy |
Software Development Pitfalls: Requirements
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How to better understand software requirements - and how to misunderstand them a little less. By Jacques Murphy |
Software Development Pitfalls: Planning
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how to better understand the planning of software development -- and how to overcome some common hurdles.
By Jacques Murphy |
Stalled: Getting Development into Gear
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useful ideas that you can use with the team--from entry level programmers to VPs--to make your product develop and improve faster, and therefore gain ground on ... |
Technology Assessment: Foundation for Product Strategy
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Webinar with John Milburn |
The Business Case for User Oriented Product Development
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In developing any given technology product, great care is taken to make sure the technology works correctly. Software is constantly debugged, hardware is system... |
The Host With The Most: Hosting Software
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Understand the dynamics, the limitations, and the considerations involved in successfully hosting software. By Jacques Murphy |
The Mythical Product Owner
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Product Managers must quickly adapt to the Agile methodology, or face becoming sidelined. It is critical to understand the relationship between traditional and ... |
Updating the Pragmatic Marketing Framework™
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Updating the Pragmatic Marketing Framework by Jim Foxworthy and Steve Johnson |
Utilizing Co-Design to Create Market-Driven Products
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Designers are not typically users of a product, yet they often engineer a product with little or no end user involvement—and without understanding in advance ... |
Version numbers and project names
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Many product managers are familiar with rules and strategies for product naming, but what about version numbers and project code names? Do we need them? Who own... |
We built it but no one came
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Technology-driven companies still believe, "If you build it, they will come." Out of the brilliance of the engineers comes good fortune. After all, customers do... |
Who Writes the Functional Specification
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Product Managers produce market requirements and product development produces the tech specs but we're wrestling with who writes the Functional Spec documents a... |
Working The Plan Using A Plan That Works
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How you as the Product Manager can help get your Development organization to the point where it has clear, useful, and reliable plans. By Jacques Murphy |
Writing the Market Requirements Document
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This document is written for product managers in technology companies who are chartered with writing product requirements and the Market Requirements Document (... |
You can never have too many product managers
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Count the number of people in your company who presume to have or assume some part of the product management role. I’m not talking about people who influence ... |
You Can't Innovate Like Apple
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When what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without questi... |