Articles on Working with Development http://www.pragmaticmarketing.com daily 1 2007-06-02T15:10:00Z A House With No Front Door http://www.pragmaticmarketing.com/publications/topics/05/0501sk1 In my effort to build products with limited resources, I often spend time justifying the need for features. By Saeed Khan No publisher jlouie working with development requirements 2007-08-10T17:40:15Z Page A Model for Metrics-Driven Feature Prioritization http://www.pragmaticmarketing.com/publications/magazine/3/3/0505sk Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements. By Saeed Khan. No publisher skhan product management pragmatic marketer working with development 2007-08-10T18:11:07Z Page Add “Quick Hits” and (Finally) Address Those Priority 3 Enhancements http://www.pragmaticmarketing.com/publications/magazine/5/5/add-201cquick-hits201d-and-finally-address-those-priority-3-enhancements Woe to the minor enhancement request that gets tagged as a dreaded Priority 3 or nice-to-have feature during the prioritization phase of a project. All too often, it will get pushed into a future-release black hole—never to be seen again. By Chloe Morrow No publisher gjoyce product management working with development requirements 2007-11-06T14:54:20Z Page Building a Better Beta http://www.pragmaticmarketing.com/publications/magazine/4/3/0605sk Delivering a successful beta program can be one of the hardest things to do as a product manager. By Saeed Khan. No publisher skhan product management working with development pragmatic marketer requirements 2007-08-10T18:25:26Z Page Building Effective Product Roadmaps http://www.pragmaticmarketing.com/resources/archived-webinars/building-effective-product-roadmaps Webinar with Rich Nutinsky No publisher gjoyce product management working with development product strategy 2008-02-14T05:31:22Z Page Buyer and User Personas http://www.pragmaticmarketing.com/publications/magazine/1/4/0310sj How to develop clarity about the ideal buyer and user. By Steve Johnson. No publisher sjohnson product management pragmatic marketer working with development personas 2007-08-10T16:51:08Z Page Buyer Personas: A Smart Way to Align Sales and Marketing http://www.pragmaticmarketing.com/resources/archived-webinars/buyer-personas Webinar with Adele Revella No publisher gjoyce working with development agile product management 2008-03-01T06:22:17Z Page Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90% http://www.pragmaticmarketing.com/publications/magazine/3/1/0501bh With 20,000 downloads of ProtectionPilot over a 10-week time span, McAfee received only 170 calls to support lines. Here are 23 detailed tips gleaned from McAfee and their external UI design team. By Bruce Hadley. No publisher bhadley working with development pragmatic marketer requirements 2007-06-17T18:45:04Z Page Cost of Language Translation http://www.pragmaticmarketing.com/resources/ask/cost-of-language-translation What is the best way to handle the costs and schedules for language translations? Should it be the responsibility of the Country Manager or Corporate Development to subsidize the translation costs for a new language? No publisher gjoyce tips & tricks working with development 2008-03-24T11:38:54Z Page Data driven design http://www.pragmaticmarketing.com/publications/topics/06/0604sj “My mom should be able to use it” translates into making an easy interface while “I want absolute control over the placement of items in my document” requires a powerful interface. By Steve Johnson No publisher sjohnson working with development requirements 2007-08-10T18:23:45Z Page Defects or Features Next http://www.pragmaticmarketing.com/publications/topics/02/0203sj Should we fix defects or add new features? Should we deliver on the promises we've already made to our customers, or should we make new promises to get new customers? By Steve Johnson No publisher jlouie working with development requirements 2007-08-10T17:21:09Z Page Development Milestones http://www.pragmaticmarketing.com/resources/ask/development-milestones I’m trying to introduce process around the development and launch of our products. The term “Gating” is one that many people are familiar with but it seems that it has a negative connotation as being too stringent and process driven to the creative and energetic folks here. My desire is to introduce concepts and tools gradually around a gating-type process and product management (letting the value speak for itself through experience), and am seeking an alternate title that would not elicit a negative perception yet is aligned with industry practices. No publisher gjoyce tips & tricks working with development 2008-03-24T11:39:53Z Page Disruptive Customer Demands http://www.pragmaticmarketing.com/publications/topics/03/0312ds When and why customers make disruptive requests, how to deal with them and how minimize their disruptive impact. By Daniel Shefer No publisher jlouie sales process working with development 2007-08-10T17:09:57Z Page Does Agile Have to Be Acrimonious? http://www.pragmaticmarketing.com/publications/topics/07/does-agile-have-to-be-acrimonious Avoiding Engineering vs. Product Management disagreements in an Agile world. By Stacey Weber. No publisher gjoyce product management working with development agile product management 2007-10-31T21:21:15Z Page Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software http://www.pragmaticmarketing.com/publications/magazine/5/3/easy-to-use-for-whom-defining-the-customer-and-user-experience-for-enterprise-software Enterprise software is only easy to use if the customer and user think it is easy to use. By Sean Van Tyne. No publisher svantyne working with development pragmatic marketer requirements 2007-07-02T16:32:07Z Page