May 7-9, 2008
Santa Clara, CA

Phil Myers, Pragmatic Marketing's President will present Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs at the Software Marketing Perspectives event on May 8, 2008 in Santa Clara, CA.

Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or marketing that led to their success. Anyone can create hits that resonate if they stop guessing what people need and start building deep connections to what their buyers value most. Tuned In is a simple, six-step process for discovering real and deep insights into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections.

About the conference

The fourth annual Software Marketing
Perspectives conference will be held on May 7-9, 2008 in Santa Clara, CA

If you are a product manager, this conference will help you stay current in your field, and take away practical ideas and suggestions you can apply in your job immediately. If you are a software or services company that sells to other software companies, the event provides a networking venue where you can
make valuable professional contacts.

Discount Offers
Use code SMPSPG to receive a $200 discount for a registration fee of $795. If you have 5 or more people, use the code SMPGR to get a $300 discount for a registration fee of $595.