Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets:

- Breaking Through Boundaries
- Another Day, Another Dollar (or Euro)
- Not Lost in Translation
- From Shore to Shore
- The Next Stage for Stage-Gate
- The UX Drinking Game
- The Charitable Solution
- Use Compensation to Cultivate Your Culture
- Spark Game-Changing Innovation: Question Your Assumptions, Manage Your Jolts

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Volume 10 Issue 4

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- Business Without Blind Spots
- Does Marketing Matter?
- Engaging the Socialsphere
- You Need a Business Strategy, Not a Social Strategy


Volume 10 Issue 3

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- The Optimal Way to Innovate
- Is It Innovative or Another Bad Idea?
- People + Process = Performance
- Innovation by Design


Volume 10 Issue 2

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- The X Factors
- Now the Student Becomes the Master
- Is the Right Candidate Right for You?


Pragmatic Marketer

Volume 10 Issue 1

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- 20 Ways to Improve Customer Communications
- Confessions of a Sales Guy
- Communicate by the Numbers with CFOs


Pragmatic Marketer

Volume 9 Issue 1

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- Pragmatic Marketing's 2010-2011 Annual Product Management and Marketing Survey
- Finance as a Stakeholder in Product Management
- Mining Content Gold: How to Interview Content Experts


Pragmatic Marketer

Volume 8 Issue 4

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- 5 Lessons from 150 Startup Pitches
- User Experience: The Third Objective
- Transitioning from Services into Product Management


Pragmatic Marketer

Volume 8 Issue 3

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- ProductCamp Best Practices
- Auditing Product Management in Early-Stage Companies
- How Many Data Points Do You Really Need


Pragmatic Marketer

Volume 8 Issue 2

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- Conjoint Analysis 101: Know Where Your Market Values Your Product
- Measurement-Driven Product Management: Measure Only What Matters
- Defining and Designing Technology for People
- Don't Let the Sun Go Down: Techniques for Sunsetting or Retiring Products and Features


Pragmatic Marketer

Volume 8 Issue 1

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- Pragmatic Marketing's 2009-2010 Annual Product Management Survey - If You Could Say One Thing to Your Company President Without Fear of Reprisal, What Would You Say?
-  How Has Your Job Changed?
-  Re-Inventing Product Management with Love
-  Five Ways to Torpedo Your Product Management Career


Pragmatic MarketerVolume 7 Issue 5

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- Updating the Pragmatic Marketing Framework
- Job Interview? Use the Pragmatic Marketing Framework!
- The Product Management Triad
- Top 10 Tools to Measure User Experience
- The Strategic Product Manager and the CFO

Pragmatic MarketerVolume 7 Issue 4

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- The Freemium Business Model and Viral Product Management
- Expand Your Comfort Zone: A Product Management Quiz to Point You in the Right Direction
- Marketing Up (and Down and Across) in a Down Economy

Pragmatic MarketerVolume 7 Issue 3

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- Industry Immersion
- I Heard What You Said. Now What Did You Mean?
- Alignment - A Little-Understood Aspect of Product Management

Pragmatic MarketerVolume 7 Issue 2

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- End Boring Marketing Now
- How to Turn Sales Engineers into Your Biggest Fans
- Goals, Readiness and Constraints: The Three Dimensions of Product Launch
- I Know Nothing About Product Naming (But that Doesn't Stop Me from Doing It!)

Pragmatic MarketerVolume 7 Issue 1

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- Pragmatic Marketing's 2008 Annual Product Management and Marketing Survey
- Career Growth and the Product Manager
- Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 4)
- Winning in a Down Economy: Are You Tuned In?
- Changing Jobs in Product Management: Evaluating, Farming, Interviewing and Negotiating

Pragmatic MarketerVolume 6 Issue 5

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- Living in an Agile World: Strategic Role of Product Management When Development Goes Agile
- Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 3)
- When Creative is the Wrong Tool! The Ideative Process: A Better Tool for Our Constrained World
- The Economics of Software as a Service vs. Software as a Product

Pragmatic MarketerVolume 6 Issue 4

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- You Can't Innovate Like Apple
- Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 2)
- Change is Pulling Us into the Cloud
- Maybe Your Opinion IS Relevant
- Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth

Pragmatic Marketer

Volume 6 Issue 3

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- Chasing Outcomes: You Can't Get There from Here
- Three Tips at the Tip of the Iceberg: How to Ensure the Success of Your IT Project
- Practical Rules for Product Management: Some Rules Just Aren't Meant to be Broken (Part 1)
- Maximize Your Word-of-Mouth Marketing: Turning Users into Fans

Pragmatic Marketer

Volume 6 Issue 2

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- Why Didn't We Think of That?
- To Startup or Not to Startup?
- The New Leader Development Dilemma and How to Fix It
- Utilizing Co-Design to Create Market-Driven Products

Pragmatic Marketer

Volume 6 Issue 1

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- Pragmatic Marketing's 2007 Annual Product Management and Marketing Survey
- Lead on Purpose: How Product Managers Lead Teams to Success
- What are Patents?
- Patents and the Product Manager
- Agile Market Requirements
- Problem Solving: It's All About Smart(er) Questions


Pragmatic Marketer

Volume 5 Issue 5

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- Viral Marketing: Let the World Tell Your Story for Free
- Avoiding the "Netscape Moment"
- Your Prospects Love White Papers: Are You Giving Them What They Want?
- Seven Ways to Acquire and Retain Customer References
- Add "Quick Hits" and (Finally) Address Those Priority 3 Enhancements

Pragmatic Marketer

Volume 5 Issue 4

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- Stop Perfuming the Pig: Why "Real" Marketing is Done Before the Product is Created
- The Online Media Room: A Terrific Place to Market Directly to Buyers (Yes, Buyers!)
- The Power of the Persona
- Customer Affinity: How to Get It, What to Do With It

Pragmatic Marketer

Volume 5 Issue 3

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- The ROI of Being Market-Driven
- Five Slides of Segmentation
- Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software
- Product Management Axioms
- Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role (Part 2)

Pragmatic Marketer

Volume 5 Issue 2

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- Software Development's Evolution Toward Product Design
- The Art of Panels
- Online Thought-Leadership: Transform Your Company into a Trusted Resource for Your Buyers
- Are You Decent? The Naked Truth About Product Management Performance

Pragmatic Marketer

Volume 5 Issue 1

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- Pragmatic Marketing's 2006 Annual Product Management and Marketing Survey
- Technology Assessment for a Better Strategy
- Product Managers are Really Super Heroes in Disguise
- Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role
- Product Design: Bridging the Gap Between Product Management and Development

Note: For volumes 1-4, the name of the magazine was productmarketing.com. Beginning with volume 5, the name changed to The Pragmatic Marketer.


Pragmatic MarketerVolume 4 Issue 5

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- What's the Difference Between Product Management and Product Marketing?
- How to Fit Your Product Strategy to Small & Medium-Sized Businesses
- Top Ten Tips for Briefing Industry Analysts
- Usability - the Key to a Product's Success
- How to Use Timeboxes for Scheduling Software Delivery
- Case Studies: Top Eight Ways to Get them Done

Pragmatic MarketerVolume 4 Issue 4

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- Extreme Product Management: How to Deliver Products People Want to Buy in an Agile Development Environment
- Fresh Or From The Can? Why the Better Product Still Struggles in the Marketplace
- A Framework for Creating Effective Product Presentations
- Investment in Customer Advisory Programs Helps Build Business

Pragmatic MarketerVolume 4 Issue 3

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- The New Rules of PR for Technology & Software Businesses
- Building a Better Beta
- Prioritizing Software Requirements with Kano Analysis

Pragmatic MarketerVolume 4 Issue 2

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- A Fact-Based Approach to Outsourcing for Product Managers
- Surviving Product Management
- The Content-Free Buzzword-Compliant Vocabulary List
- Book Review: Cashing In with Content
- Degrees of Ability: Hiring Into Product Management

Pragmatic MarketerVolume 4 Issue 1

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- Annual Product Management Salary Survey 2005
- Corporate Blogs for Technology Businesses: Authentic Marketing at Work
- Managing Product Requirements: Where Did All My Customer Insights Go?
- On Demand Enterprise Software Demos

Pragmatic MarketerVolume 3 Issue 5

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- Where Does Product Management Belong in the Organization?
- A Better Reference Process Means Better Launches
- Effective Sales Presentations: Advancing the Sales Cycle
- Pricing for Software Product Managers

Pragmatic MarketerVolume 3 Issue 4

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- The Higher They Go, The Stupider They Get
- Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling
- Product Management: For Adults Only
- Product Strategy Doesn't Just Happen
- You Want to Start a Company. Where Do You Begin?
- The Egoless Company

Pragmatic MarketerVolume 3 Issue 3

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- End of Life: Retiring a Product
- A Model for Metrics-Driven Feature Prioritization
- Building Demos that Drive Sales
- Exploiting the Full Potential of After-Sales Market

Pragmatic MarketerVolume 3 Issue 2

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- Faster! Gaining Product Momentum
- The Exceptional Product Manager: What is the "Right Stuff"?
- Who Needs Product Management?
- Due Diligence for New Product Ideas
- Seven Things You Can Do to Improve Your Credibility on the Web

Pragmatic MarketerVolume 3 Issue 1

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- 2004 Annual Product Management Salary Survey
- Clean, Cutting-Edge UI Design Cuts McAfee's Support Calls by 90%
- Product Managers and Marketers: Who Does What?
- Migrating from a Product Manager to an Entrepreneur

Pragmatic MarketerVolume 2 Issue 5

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- Remote Demos: Choosing the Approach That's Right for Your Business
- Getting Management to Buy-In on Positioning
- Tips & Tools: How to Run Customer Focus Groups Successfully
- Two to Tango: The Art of Crafting, Building, and Maintaining Business Partnerships
- The Role of Sales Engineer in Technical Sales

Pragmatic MarketerVolume 2 Issue 4

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- Rethinking the Way You Do Business
- Navigating Pathways to the Future: Product Roadmaps Lead Their Readers in Multiple Directions
- Software Product Management: If You Can't Define It, You're Doing a Bad Job of It
- Knowledge Transfer: Start It Out Right
- Put Your Money Where the Value Us
- A Look at Clarity in Positioning

Pragmatic MarketerVolume 2 Issue 3

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- Measuring Marketing
- Multiple Products, Multiple Product Managers
- Competitive Information and Sales Guides: What Sales Forces Need to Win
- Ten Things a Product Managers Should Know About Sales
- Using Force Field Analysis to Listen to Customers
- How to Make Selling Complex Solutions Simple

Pragmatic MarketerVolume 2 Issue 2

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- Whose Problems Are We Going to Solve?
- A Market Intelligence Primer
- Win/Loss Analysis Checklist for Product Managers
- Product Management and RFPs
- Who's Driving Your Company?
- Collateral is No Way to Support the Sales Force
- Product Roadmaps
- Link Up and Learn: A Conversation with Five Industry Gurus about Product Management Associations

Pragmatic MarketerVolume 2 Issue 1

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- Annual Product Management Roles & Salary Survey 2003
- Monitoring Metrics Puts You In the Drivers Seat
- High Impact Product Management: Creating and Measuring Product Management Success
- Debugging the User Code: Part 2, Integrating Users in Product Development
- Technical Sales vs. Marketing

Pragmatic MarketerVolume 1 Issue 4

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- Buyer and User Personas
- Think You Know How to Meed Customer Needs? You May Need to Think Again
- Debugging the User Code: The Business Case for User Oriented Product Development
- Keeping Close to Customers
- No One to Blame: The Perfect Crime

Pragmatic MarketerVolume 1 Issue 3

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- How to Make Less of a Mess in Software Product Management
- Why Are We Winning and Why Are We Losing?
- Change Now, Change Later
- How to Conduct a Successful Webinar

Pragmatic MarketerVolume 1 Issue 2

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- How to Interview Your Customers
- There's a Reason No One is Listening
- Role of Product Management
- The Product Manager Triad
- I Am Customer, Hear Me Roar
- Building Tomorrow's Products Requires Listening to the Market

Pragmatic MarketerVolume 1 Issue 1

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- Annual Product Management Roles & Salary Survey Results
- Ten Marketing Challenges that Can Make or Break Your Business
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