http://www.pragmaticmarketing.com daily 1 2007-08-09T09:00:10Z http://www.pragmaticmarketing.com/resources/ask/validating-a-market-problem Our team is struggling with a question internally: How many potential end points (prospects/customers) does a enterprise- level, B2B, market-driven product manager need to talk to in order to validate a market problem? No publisher gjoyce product management Market Analysis tips & tricks research 2008-03-24T11:06:19Z Page http://www.pragmaticmarketing.com/publications/magazine/1/2/07bn Becoming a market expert can be the most valuable of all activities you can do as a product manager. By Barbara Nelson. No publisher bnelson product management Market Analysis product marketing 2007-08-09T21:24:44Z Page http://www.pragmaticmarketing.com/publications/magazine/1/2/04kz Your personal success depends on talking to your customers. Here are ten points to help you do just that. By Kristin Zhivago. No publisher kzhivago product management Market Analysis pragmatic marketer 2007-08-09T21:22:57Z Page http://www.pragmaticmarketing.com/publications/magazine/1/3/08bn Exploring how we listen to the market to become experts in what they need. By Barbara Nelson. No publisher bnelson product management Market Analysis pragmatic marketer 2007-08-09T21:25:08Z Page http://www.pragmaticmarketing.com/publications/magazine/1/4/09bn How we listen to the market to become experts in what they need. By Barbara Nelson. No publisher bnelson product management Market Analysis pragmatic marketer 2007-08-09T21:21:36Z Page http://www.pragmaticmarketing.com/publications/magazine/2/3/03bn Force field analysis is a technique that elevates a painful exercise into powerful feedback. Learn to use this simple tool to quickly brainstorm and prioritize ideas with a group of customers. By Barbara Nelson. No publisher bnelson product management Market Analysis pragmatic marketer 2007-08-09T21:31:13Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508bn Find a problem, solve the problem, tell the world you solved the problem, and sell it--take these four key tips from Intuit and learn how to be market-driven. By Barbara Nelson. No publisher bnelson product management Market Analysis leadership pragmatic marketer 2007-08-09T21:51:18Z Page http://www.pragmaticmarketing.com/publications/magazine/4/4/0608sd Read how three customer-focused companies have been listening and collaborating with their customers to keep up with evolving needs and staying one step ahead of competition. By Sherri Dorfman. No publisher sdorfman product management Market Analysis leadership pragmatic marketer 2007-08-09T21:51:53Z Page http://www.pragmaticmarketing.com/publications/topics/02/0211ds This article describes the advantages of an online customer forum and offers tips on how to set up and manage one. By Daniel Shefer No publisher jlouie product management Market Analysis 2007-08-09T21:33:22Z Page http://www.pragmaticmarketing.com/publications/topics/03/0301ls Every company can benefit from understanding the new product development processes that are used by brand leaders that manage to thrive during tough and uncertain times. By Linda Stegeman No publisher jlouie product management Market Analysis 2007-08-09T21:42:41Z Page http://www.pragmaticmarketing.com/publications/topics/06/0601nj2 Research can have great value if the right questions are presented in the right way. By Naseem Javed No publisher jlouie Market Analysis 2007-08-09T21:50:45Z Page http://www.pragmaticmarketing.com/publications/topics/06/0606jm1 Ideas about holding a successful customer conference that enhances the reputation and success of your product. By Jacques Murphy No publisher jlouie product management Market Analysis leadership 2007-08-15T20:53:27Z Page http://www.pragmaticmarketing.com/resources/ask/research-for-b2c-product I am currently a Product Manager in a start-up company. My experience before this has been in B2B software. I am now faced with a B2C product, brand new from the ground up. The company does not have the budget to do primary consumer research so I've been doing secondary research and my own primary research but I can't reach a statistically significant sample in any reasonable amount of time. Can you recommend any techniques to be the voice of a market of consumers on the cheap? No publisher gjoyce product management Market Analysis tips & tricks research 2008-09-09T18:30:46Z Page http://www.pragmaticmarketing.com/resources/ask/finding-potentials I've been spending much more time with customers of late and have been gathering lots of valuable information. I'm now interested in expanding my market focus to include "potentials" to better understanding why we're not on their radar, what types of problems they're experiencing and what types of solutions they need. Do you have any ideas on how I can identify these prospects, reach out to them, get responses and work with them in the most effective manner? No publisher gjoyce product management Market Analysis tips & tricks research 2008-03-24T11:07:46Z Page http://www.pragmaticmarketing.com/resources/ask/surveying-pilot-test-customers I am just baffled by a response I received from a co-worker regarding surveying the customers on a product. "In my opinion, way too many questions are being asked. I am not sure what we would do with the information we received on most of the questions (i.e. feature specific questions) during our pilot program... Additionally, questions asking for them to rate features we have not delivered should be removed. Until they use the feature, we will not gain any value from their response. Personally, I think you could get the information through a phone conversation with our pilot test customers rather than a lengthy survey." What do you think? No publisher gjoyce product management Market Analysis tips & tricks research 2008-03-24T11:08:50Z Page