Personal tools
Document Actions
Home / Resources / Articles on Market-Driven Leadership
Document Actions

Articles on Market-Driven Leadership

Up one level
Title Description
Page 2 Parts Enlightenment, 1 Part Truth, and a Smidge of Creation Building a really strong defense strategy means building a common, clear vision of what is, then creating alternative scenarios for what could be, then developi...
Page A Fact-Based Approach to Outsourcing for Product Managers The word outsourcing invokes fears of the unknown, of losing jobs, of losing competitive advantage, and of losing intellectual property. By Barbara Nelson.
Page Ask the Experts: Creating a Market-Driven Culture Is there any way to change a culture that is deeply rooted on “we do what Sales says because we need to make the sale or we do what Development says because t...
Page Avoiding The “Netscape Moment” What do you do when your company is facing its “Netscape Moment?” That is, the day Microsoft announces it will enter your market. By Nilofer Merchant
Page Big Talk And Small Steps: Implementing Strategy Inventing new strategies, and then implementing them successfully, is a requirement, not an option, to keep a company viable. If you're not moving ahead, you wi...
Page Building an ROI Calculator Tips on building an ROI Calculator that leads to better sales at a lower cost. By Jacques Murphy
Page Building Product Management Credibility How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineer...
Page Built To Order: Making Product Management Fit Each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed. By Jacques Murphy
Page Can Customers Doom Your Software? How the act of gathering and implementing the wrong requirements can cause your product to lose its competitive edge, and what a Product Manager can do to preve...
Page Competitive Analysis for M&A The important use of competitive analysis, which is to gather valuable information for Mergers and Acquisitions (M&A). By Jacques Murphy
Page Competitive Analysis for Sales Getting information so that your sales reps can sell better against the competition. By Jacques Murphy
Page Competitive Analysis: Digging for Info Pointing you in the right direction when you are called upon to analyze the competition. By Jacques Murphy
Page Competitive Analysis: Ready When They Are Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or hapha...
Page Creating Product Management at a Startup the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component. By...
Page Customer Focused is not Market-Driven Marketers need to get the company focused on the market, not a few customers. By Adele Revella
Page Customer Loyalty: Mind & Body, Heart & Soul A whole lot has also been written about how to build customer loyalty. These stories cover companies that advocate vastly different ways of creating loyal custo...
Page Customers: Love Them As You Would Yourself How the Product Management function can help build an enduring connection with your customer base. By Jacques Murphy
Page Distinctive Competence or nothing Developers, executives, managers, sales people and others are all in high demand in our industry. Our time is precious. (And money is not.) By Steve Johnson
Page Even Steinways Get Out of Tune What’s the difference between an ethical leader and a business leader? Are they mutually exclusive, a subset of each other, or one and the same? By Nilofer Me...
Page Founding a Product Management Association Product managers are challenged by the rate of change, volume of information and professional scope required to uncover new business opportunities. By Bob Levy
Page Holding A Successful Customer Conference Ideas about holding a successful customer conference that enhances the reputation and success of your product. By Jacques Murphy
Page How to Fit Your Product Strategy to Small & Medium-Sized Businesses Opportunities abound for the small and medium-sized businesses (SMBs) market to adopt technologies that will advance their operations and expand their sales cap...
Page Investment in Customer Advisory Programs Helps Build Business Read how three customer-focused companies have been listening and collaborating with their customers to keep up with evolving needs and staying one step ahead o...
Page Is Your Product A Missionary Or A Savior? Is your product a Missionary or a Savior, and what does that mean for your business model? Is one easier than the other? How does this change the role of the Pr...
Page Lead on Purpose: How Product Managers Lead Teams to Success How do the principles apply to product management? The role a product manager often plays in an organization resembles (at a macro level) the role a person’s ...
Page Leading Teams to do Great Things: How to Succeed When You Have All the Responsibility and No Authority! Webinar with Anne Pauker Kreitzberg
Page Managers as experts Nowadays, people who manage people are now called Directors and people who manage ‘things’ are now called Managers. In effect, the term manager can now be e...
Page Market-Driven Goal Setting: Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market Webinar with Stacey Weber
Page Marrying Up: Partnering with Big Companies Learn the basics on what a small company needs to know in order to make its alliance or partnership with a big company work out for the best. By Jacques Murphy
Page Measure What Matters: Evaluating the Effectiveness of Product Managment Webinar with Mike Smart
Page More Performance Anxiety: More About Performance Improving product performance so that your software remains competitive. By Jacques Murphy
Page Navigating Uncharted Territory: How We Developed a Strategic Product Marketing Role The trouble with the outbound role of product marketing is that we have an identity crisis on our hands. By Dave Morse.
Page No Job Too Big: Cutting Your Job Down To Size How can anybody possibly cover all the ground that needs to be covered? - from PRODUCT MANAGEMENT CHALLENGES A Newsletter of Tips For Companies that Develop ...
Page One Voice of Priority Speaking with one voice to the product team is critical for an agile product manager.
Page Problem Solving: It’s All About Smart(er) Questions A problem is the difference between your current and desired conditions. It can result from new knowledge, or it might come from an unfulfilled dream. When you ...
Page Product Management as a Counterbalance The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service,...
Page Product Managers are Really Super Heroes in Disguise! There are two really hard jobs inside a company. One is being a CEO, and the other is being a product manager. By Nilofer Merchant.
Page Product Managers Lead the Way For product managers looking to answer the leadership challenge, it is important to consider three distinct perspectives: leading yourself, leading your team, a...
Page Product Pricing and The Socratic Method Product pricing, how to structure and set the price of the software product. By Jacques Murphy
Page Product Strategy Doesn't Just Happen Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects ...
Page Setting the Product Direction In a world where there is never enough time to implement all the ideas that come along for great new features, you need to choose the right ones to put your dev...
Page Six Suggestions for Shaping Your Strategy Program A rigorous approach to strategy keeps an organization healthy. By Art Petty.
Page Strategies for dealing with an irrational boss Working in a dysfunctional organization is always difficult, and sometimes impossible. How do you deal with it? By Steve Johnson
Page The Art of Panels More than 20,000 people attended "Startup 2006" panel discussion! Learn what to do when you are moderating or participating in a panel (of any size). By Guy Kaw...
Page The Fundamentals of Revenue Forecasting It is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it is critically important for companies to creat...
Page The Higher They Go, the Stupider They Get Working on things that don't make sense is the single biggest source of job dissatisfaction. So why do intelligent, well-meaning managers make stupid decisions?...
Page The New Leader Development Dilemma And How to Fix It By Art Petty and Rich Petro
Page The ROI of Being Market-Driven Gain strategic visibility for the ROI of being market-driven. Read the Four Rules of ROI Leaders that speak the language of your buyer - the CEO. By Phil Myers....
Page The Trophy Spouse: Partnering with a Startup Tips for large companies facing the challenge of partnering with a startup. By Jacques Murphy
Page Time for product management Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some t...
Page Top 10 Tips for Briefing Industry Analysts Briefing technology industry analysts is a learned art rather than a formulaic science. Each analyst and analyst group is different, as is each technology compa...
Page Tuned In Strategies for 2008 How well are your products and services resonating in the marketplace? By Phil Myers
Page What To Do When Your Boss Just Doesn’t Get It! How can you improve your chances of convincing a boss who resists new ideas and new ways of doing things? By Anne Pauker Kreitzberg
Page Where do I begin? A Product Triage There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time. By Stev...
Page Where Does Product Management Belong in the Organization? Product Management’s placement in an organization is an indicator of the CEO's understanding of its potential. By Steve Johnson.
Page Where Does Product Management Belong in the Organization? The strategic role of product management is to be “messenger of the market,” delivering market and product information to the departments that need facts to...
Page Where should product management be in the company? It seems that many corporations try to solve internal process problems by moving people around. But where should they put product management? Is there one perfe...
Page Where Should Product Management Report? Companies are all over the map when it comes to which part of the organization is in charge of Product Management. By Jacques Murphy
Page Who's driving your company? Corporate business goals and wants are relatively similar across diverse industries, but the methods they use to reach their goals vary greatly. Explore these d...
Page Working With Partners Ideas on how to develop a good marriage with the right partner company for your product, and how Product Managers can play a key role in forming a long lasting ...
Page Worry: A Product Manager's Best Friend Worry is the habit that kept us paranoid enough to be ready to run in case we found a bear or wolf or wildcat around the next bend. By Jacques Murphy
Page You can never have too many product managers Count the number of people in your company who presume to have or assume some part of the product management role. I’m not talking about people who influence ...
Page You Want to Start a Company. Where Do You Begin? Find a problem, solve the problem, tell the world you solved the problem, and sell it--take these four key tips from Intuit and learn how to be market-driven. B...