Modern Competitive Intelligence Webinar

Competitive intelligence (CI) efforts traditionally have focused on competitors’ data sheets, feature sets, financial statements and other more covert sources of their information. But our webinar panel, including experts from Oracle Corp. and Eigenworks Inc., is ready to tell you that it’s time to turn that thinking around.

Focusing on competitors means we too often emphasize developing features just to keep up with competitive products. But does the messaging we provide on competitive differentiation even matter or resonate with customers? And at the end of the day, isn’t that what really matters?

Modern CI strategies, tactics and job descriptions need to evolve toward a hyperfocus on buyer and customer needs, desires and experiences. Using win/loss analysis can not only tell you why you’re winning and why you’re losing, but also pinpoints your strengths, weaknesses and points of competitive differentiation from the customer’s perspective.
 
This presentation covers:

  1. The pressure to change to a more modern CI approach
  2. Using win/loss interviews to power customer-centric CI
  3. Buyer intelligence: win/loss, stuck deals and predictive renewal analysis
  4. How buyer intelligence can reshape sales approaches, marketing strategies, messaging and product management strategies

Author

Speaker:

Other Resources in this Series

Most Recent

Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...
Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...
Webinar

Using Market Intelligence To Identify Potent Opportunities

Join us to learn exactly how market intelligence can provide a competitive edge to your product strategy, with Eric Kingsbury, MBA from Experian. Topics: ✅ Market gaps ✅ Customer needs ✅ Competition ✅ Product strategy...

OTHER WebinarS

Webinar

Connecting Your Agile Approach to the Pragmatic Framework

Leveraging Agile methodologies has become increasingly essential in modern product development as it enables teams to iterate quickly, respond to market feedback, and ultimately produce products that resonate more deeply with your target audience. By...
Webinar

Analytical Tactics to Inform Product Decisions

If you’re not using product data to guide your decisions, you’re just guessing. A large amount of data is created to measure user behavior that can be tapped into to guide product decisions. Knowing how...

Sign up to stay up to date on the latest industry best practices.

Sign up to received invites to upcoming webinars, updates on our recent podcast episodes and the latest on industry best practices.

Subscribe

Subscribe