"Start with the ending"

So you attended product management training and got all fired up! You came back to the office ready to be market-driven. You anxiously awaited the look of joy and amazement at your newly found skills as a product manager. And then reality hit you... hard! Development couldn't care less! They're not listening!! How could this be? You missed a step; you skipped the part where you earned credibility. Sound familiar?

Discuss how to earn credibility on the product team, how to assess the state of the product, and how to assess the state of you. Discuss what works and what doesn't when your role changes from tactical to strategic.

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