http://www.pragmaticmarketing.com daily 1 2007-06-13T02:46:08Z http://www.pragmaticmarketing.com/publications/topics/08/branding-is-for-cattle As a marketing term branding is a misunderstood and over emphasized concept in technology businesses. By David Meerman Scott No publisher gjoyce new rules of marketing product marketing 2008-01-04T16:03:15Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/connecting-through-content Webinar with Jeff Ramminger No publisher gjoyce new rules of marketing product marketing 2008-09-16T22:13:20Z Page http://www.pragmaticmarketing.com/publications/magazine/4/1/corporate-blogs-for-technology-businesses There are many ways to market your company on the web. Now we have another important alternative: the Corporate Blog. By David Meerman Scott. No publisher dscott new rules of marketing pragmatic marketer 2007-06-20T21:35:32Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/creating-white-papers-that-lead-prospects-to-your-business Webinar with Michael A. Stelzner No publisher gjoyce new rules of marketing thought leadership product marketing 2008-09-15T19:06:55Z Page http://www.pragmaticmarketing.com/publications/topics/07/0702dms Web content sells. An effective content strategy, artfully executed, drives action. By David Meerman Scott No publisher dscott new rules of marketing 2007-08-15T16:37:53Z Page http://www.pragmaticmarketing.com/publications/magazine/5/2/online-thought-leadership-transform-your-company-into-a-trusted-resource-for-your-buyers An effective online content strategy, artfully executed, drives action. Technology companies that use online content well, have a clearly defined goal; to sell products, generate leads, or get people to join a community. By David Meerman Scott. No publisher dscott new rules of marketing pragmatic marketer 2007-06-20T23:44:39Z Page http://www.pragmaticmarketing.com/publications/topics/07/sales-leads-are-too-important-for-just-salespeople Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. By David Meerman Scott No publisher dscott new rules of marketing sales process product marketing 2007-08-14T05:09:41Z Page http://www.pragmaticmarketing.com/publications/topics/04/0401nj Location, Location, Location? It is all about location, all over again. By Naseem Javed No publisher jlouie new rules of marketing product marketing 2007-08-08T17:27:39Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508dms Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company. By David Meerman Scott. No publisher dscott new rules of marketing pragmatic marketer 2007-06-20T20:31:11Z Page http://www.pragmaticmarketing.com/publications/topics/07/0701dms Just like a teenager's use of annoying catch phrases, the same words cropping up again and again in Web sites and news releases. By David Meerman Scott No publisher dscott new rules of marketing 2007-08-15T16:41:16Z Page http://www.pragmaticmarketing.com/publications/topics/04/0405nj Customers all over the world are only amused as they watch websites struggle to gain attention at a zillion choices per second. Their mysterious behavior on search engines and the role of alpha-structures of each and every domain name is now a very big question. By Naseem Javed No publisher jlouie new rules of marketing product marketing 2007-08-08T17:47:20Z Page http://www.pragmaticmarketing.com/publications/topics/07/the-new-rules-for-reaching-the-media-hint-broadcast-media-pitches-are-spam Way too many PR people are spamming journalists with unsolicited and unrelenting commercial messages in the form of news releases and untargeted broadcast pitches. By David Meerman Scott No publisher dscott new rules of marketing 2007-08-15T16:44:52Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/new-rules-of-marketing Webinar with David Meerman Scott No publisher gjoyce new rules of marketing product marketing 2008-09-16T22:25:56Z Page http://www.pragmaticmarketing.com/publications/magazine/4/3/0605dms Because the rules for relating to the public have changed so slowly over the past ten years, practitioners who learned based on the old rules have been equally slow to change. By David Meerman Scott. No publisher dscott new rules of marketing pragmatic marketer 2007-07-11T17:36:10Z Page http://www.pragmaticmarketing.com/publications/magazine/5/5/viral-marketing-let-the-world-tell-your-story-for-free For marketers, one of the coolest things about the Web is when an idea takes off, it can propel a brand or company to fame and fortune. For free. By David Meerman Scott No publisher gjoyce new rules of marketing pragmatic marketer product marketing 2007-11-06T14:50:09Z Page