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Articles on Personas
Up one level| Title | Description |
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Alignment—A Little-Understood Aspect of Product Management
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Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several key... |
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Buyer and User Personas
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How to develop clarity about the ideal buyer and user. By Steve Johnson. |
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Buyer Personas: A Smart Way to Align Sales and Marketing
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Webinar with Adele Revella |
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Customer Focused is not Market-Driven
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Marketers need to get the company focused on the market, not a few customers. By Adele Revella |
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Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling
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As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. This art... |
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Don't Just Listen, Grok Your Buyer Personas
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Grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs t... |
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Getting Sales to Love Your Marketing Leads
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Webinar with Adele Revella |
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Guiding Your Product Launch with Buyer Personas
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with Adele Revella |
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I Heard What You Said. Now What Did You Mean?
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Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, y... |
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Meet Chris, a Product Marketing Manager Persona
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Here’s a buyer persona I’m developing for Chris a product marketing manager in a technology company. I'm hoping you'll let me know if I’ve grokked him. By... |
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Persona Experts Have Focus, That's All
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I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these “experts.” By Adele Revella |
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Stop selling and listen!
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Insight about buyer personas are your company’s best competitive weapon. By Adele Revella. |
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The Power of the Persona
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A case study of how identification and application of personas improved a company’s efficiency and quality, corporate cohesiveness, focus and decision making ... |
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Top 10 Tools to Measure User Experience
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The one fundamental truth vital to web product development success is to know the mind of the user. By Giovanni Calabro |
