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Articles on Personas

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Page Alignment—A Little-Understood Aspect of Product Management Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several key...
Page Buyer and User Personas How to develop clarity about the ideal buyer and user. By Steve Johnson.
Page Buyer Personas: A Smart Way to Align Sales and Marketing Webinar with Adele Revella
Page Customer Focused is not Market-Driven Marketers need to get the company focused on the market, not a few customers. By Adele Revella
Page Don't Confuse Sales Support with Marketing: A Case for Buyer Persona Profiling As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. This art...
Page Don't Just Listen, Grok Your Buyer Personas Grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs t...
Page Getting Sales to Love Your Marketing Leads Webinar with Adele Revella
Page Guiding Your Product Launch with Buyer Personas with Adele Revella
Page I Heard What You Said. Now What Did You Mean? Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, y...
Page Meet Chris, a Product Marketing Manager Persona Here’s a buyer persona I’m developing for Chris a product marketing manager in a technology company. I'm hoping you'll let me know if I’ve grokked him. By...
Page Persona Experts Have Focus, That's All I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these “experts.” By Adele Revella
Page Stop selling and listen! Insight about buyer personas are your company’s best competitive weapon. By Adele Revella.
Page The Power of the Persona A case study of how identification and application of personas improved a company’s efficiency and quality, corporate cohesiveness, focus and decision making ...
Page Top 10 Tools to Measure User Experience The one fundamental truth vital to web product development success is to know the mind of the user. By Giovanni Calabro