http://www.pragmaticmarketing.com daily 1 2007-06-13T02:46:08Z http://www.pragmaticmarketing.com/publications/magazine/7/3/alignment-a-little-understood-aspect-of-product-management Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several key components of the Pragmatic Marketing Framework™.By Mike Taylor and Frank Tait No publisher ehannan product management positioning personas 2009-09-17T12:57:46Z Page http://www.pragmaticmarketing.com/publications/magazine/1/4/0310sj How to develop clarity about the ideal buyer and user. By Steve Johnson. No publisher sjohnson product management pragmatic marketer working with development personas 2010-05-17T14:16:45Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/buyer-personas Webinar with Adele Revella No publisher gjoyce personas 2009-07-10T21:43:02Z Page http://www.pragmaticmarketing.com/publications/topics/07/customer-focused-is-not-market-driven Marketers need to get the company focused on the market, not a few customers. By Adele Revella No publisher arevella leadership product marketing personas 2007-08-14T04:57:23Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508ar As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. This article provides valuable information about identifying and staying focused on buyer persona profiles. By Adele Revella. No publisher arevella sales process pragmatic marketer product marketing personas 2008-02-12T16:10:16Z Page http://www.pragmaticmarketing.com/publications/topics/07/dont-just-listen-grok-your-buyer-personas Grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs that people cannot even articulate. By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:02:08Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/getting-sales-to-love-your-marketing-leads Webinar with Adele Revella No publisher mrconlon tips & tricks personas 2008-09-15T02:14:51Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/guiding-your-product-launch-with-buyer-personas with Adele Revella No publisher ehannan personas 2009-07-14T21:57:50Z Page http://www.pragmaticmarketing.com/publications/magazine/7/3/i-heard-what-you-said-now-what-did-you-mean Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, your messaging must create awareness in your audiences and compel their action. By Mike Nalls No publisher ehannan product marketing positioning personas 2009-09-17T12:56:09Z Page http://www.pragmaticmarketing.com/publications/topics/07/meet-chris-a-product-marketing-manager-persona Here’s a buyer persona I’m developing for Chris a product marketing manager in a technology company. I'm hoping you'll let me know if I’ve grokked him. By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:04:19Z Page http://www.pragmaticmarketing.com/publications/topics/07/persona-experts-have-focus I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these “experts.” By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:07:48Z Page http://www.pragmaticmarketing.com/publications/topics/07/stop-selling-and-listen Insight about buyer personas are your company’s best competitive weapon. By Adele Revella. No publisher gjoyce product marketing personas 2007-10-05T14:30:06Z Page http://www.pragmaticmarketing.com/publications/magazine/5/4/the-power-of-the-persona A case study of how identification and application of personas improved a company’s efficiency and quality, corporate cohesiveness, focus and decision making at every level. By Bonnie Rind No publisher job_list pragmatic marketer personas 2007-09-13T23:04:03Z Page http://www.pragmaticmarketing.com/publications/magazine/7/5/top-10-tools-to-measure-user-experience The one fundamental truth vital to web product development success is to know the mind of the user. By Giovanni Calabro No publisher graham product management requirements personas 2009-10-27T23:55:49Z Page