http://www.pragmaticmarketing.com daily 1 2007-06-13T02:46:08Z http://www.pragmaticmarketing.com/publications/magazine/1/4/0310sj How to develop clarity about the ideal buyer and user. By Steve Johnson. No publisher sjohnson product management pragmatic marketer working with development personas 2007-08-10T16:51:08Z Page http://www.pragmaticmarketing.com/personas/buyer-personas A Smart Way to Align Sales and Marketing No publisher mrconlon personas 2008-05-02T19:00:27Z Page http://www.pragmaticmarketing.com/publications/topics/07/customer-focused-is-not-market-driven Marketers need to get the company focused on the market, not a few customers. By Adele Revella No publisher arevella leadership product marketing personas 2007-08-14T04:57:23Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508ar As technology marketers, do you measure time spent on marketing vs. sales support? Marketers are so focused on sales that marketing is an afterthought. This article provides valuable information about identifying and staying focused on buyer persona profiles. By Adele Revella. No publisher arevella sales process pragmatic marketer product marketing personas 2008-02-12T16:10:16Z Page http://www.pragmaticmarketing.com/publications/topics/07/dont-just-listen-grok-your-buyer-personas Grokking a buyer isn't just about listening and acting directly on what is heard, this word challenges us to understand so deeply that we can anticipate needs that people cannot even articulate. By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:02:08Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/getting-sales-to-love-your-marketing-leads Webinar with Adele Revella No publisher mrconlon tips & tricks personas 2008-04-17T19:16:05Z Page http://www.pragmaticmarketing.com/publications/topics/07/meet-chris-a-product-marketing-manager-persona Here’s a buyer persona I’m developing for Chris a product marketing manager in a technology company. I'm hoping you'll let me know if I’ve grokked him. By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:04:19Z Page http://www.pragmaticmarketing.com/publications/topics/07/persona-experts-have-focus I once believed that great marketers were gifted with rare creative genius and intelligence. Then I got to know some of these “experts.” By Adele Revella No publisher arevella product marketing personas 2007-08-14T05:07:48Z Page http://www.pragmaticmarketing.com/publications/topics/07/stop-selling-and-listen Insight about buyer personas are your company’s best competitive weapon. By Adele Revella. No publisher gjoyce product marketing personas 2007-10-05T14:30:06Z Page http://www.pragmaticmarketing.com/publications/magazine/5/4/the-power-of-the-persona A case study of how identification and application of personas improved a company’s efficiency and quality, corporate cohesiveness, focus and decision making at every level. By Bonnie Rind No publisher job_list pragmatic marketer personas 2007-09-13T23:04:03Z Page