http://www.pragmaticmarketing.com daily 1 2007-06-13T02:46:08Z http://www.pragmaticmarketing.com/publications/magazine/2/4/0407sj Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. the best positioning clearly states how the product will solve specific customer problems. By Steve Johnson. No publisher sjohnson product management product marketing pragmatic marketer positioning 2007-12-18T01:03:28Z Page http://www.pragmaticmarketing.com/publications/topics/05/0507nj2 When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. By Naseem Javed No publisher jlouie product marketing positioning 2007-08-14T04:52:10Z Page http://www.pragmaticmarketing.com/publications/magazine/7/3/alignment-a-little-understood-aspect-of-product-management Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several key components of the Pragmatic Marketing Framework™.By Mike Taylor and Frank Tait No publisher ehannan product management positioning personas 2009-09-17T12:57:46Z Page http://www.pragmaticmarketing.com/resources/ask/brand-extensions We have a product which is well recognized in the industry. However, it is narrowly associated with a certain type of functionality. We are about to release some new products that are quite a departure from our past products. We are also thinking of unifying all of our products under some kind of umbrella name. My thoughts have been to give a new name to the upcoming products to differentiate them and show a new direction for company and its product line, but others are concerned about dropping an already known brand and having to build up new brands. Do you have any advice on naming new products and creating a product suite with add-ons, especially when an existing product already has name recognition. No publisher gjoyce product management tips & tricks positioning 2009-03-13T16:05:02Z Page http://www.pragmaticmarketing.com/publications/topics/03/0312la What's the difference? And can you afford it? By Lawson Abinanti No publisher jlouie product marketing positioning 2007-08-08T17:23:33Z Page http://www.pragmaticmarketing.com/publications/magazine/2/5/0410la Are your product people muttering that management doesn't listen to them? Adapt a positioning process that includes executive management approval of your message strategies. By Lawson Abinanti. No publisher labinati product management pragmatic marketer positioning 2007-06-12T18:35:45Z Page http://www.pragmaticmarketing.com/publications/topics/09/getting-through-to-the-corner-office-how-to-make-sure-busy-decision-makers-read-your-white-paper Reaching decision makers in corner offices is more important than ever. Here are two simple ways to make sure time-constrained executives read your white paper. By Stephanie Tilton No publisher ehannan leadership positioning 2009-09-17T13:15:46Z Page http://www.pragmaticmarketing.com/publications/magazine/7/3/i-heard-what-you-said-now-what-did-you-mean Now that you’ve created the personas of your prospective buyers and positioned your products for them, how do you communicate your unique value? Simply put, your messaging must create awareness in your audiences and compel their action. By Mike Nalls No publisher ehannan product marketing positioning personas 2009-09-17T12:56:09Z Page http://www.pragmaticmarketing.com/publications/magazine/7/2/i-know-nothing-about-product-naming-but-that-doesnt-stop-me-from-doing-it As a marketer for a new product, naming is something you may have to do even though you know nothing about it. There isn't a magic formula for creating a good product name, but a well-considered, rational process for picking the least awful name out of all of the possible awful names out there is better than anyone's gut feel - and, frankly, the best you can do. By April Dunford No publisher ehannan product management product marketing positioning product strategy 2009-08-01T21:56:23Z Page http://www.pragmaticmarketing.com/publications/topics/04/0410jm1 For Product Managers who are have not been through the product positioning exercise a few times, the greatest difficulty about it may not be the effort itself but what you need to do in order to be ready for it. By Jacques Murphy No publisher jlouie product management positioning 2007-08-15T20:48:07Z Page http://www.pragmaticmarketing.com/resources/ask/product-vs-solution How would you define the difference between a "product" and a "solution"? No publisher gjoyce product management tips & tricks positioning 2009-03-13T16:05:04Z Page http://www.pragmaticmarketing.com/publications/topics/08/saas-product-management You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it? By Barbara Nelson No publisher gjoyce product management positioning 2008-03-10T21:43:07Z Page http://www.pragmaticmarketing.com/publications/topics/03/0310la The lesson for business-to-business (B2B) software marketers is (no, not intimidation!): it pays to clearly and compellingly differentiate your products from those of your competitors. In fact, it's one of the fundamental factors in effectively positioning your software or service in the market. By Lawson Abinanti No publisher jlouie product marketing positioning 2007-08-08T17:07:27Z Page http://www.pragmaticmarketing.com/publications/magazine/6/5/the-economics-of-software-as-a-service-saas-vs-software-as-a-product There are numerous ways of selling software these days. Software as a Service (SaaS) has been in the consumer market for a while, and is now making significant inroads into the enterprise software space. If you’re considering purchasing or using software, you should understand what SaaS means and how it differs from software products of the past. By Scott Sehlhorst No publisher gjoyce product management product strategy positioning 2008-11-25T23:13:29Z Page http://www.pragmaticmarketing.com/publications/topics/03/0307el "You take a very simple story and you tell it in a very complicated way." By Eran Livneh No publisher jlouie product marketing positioning 2007-08-08T17:02:10Z Page