http://www.pragmaticmarketing.com daily 1 2007-06-09T09:56:13Z http://www.pragmaticmarketing.com/publications/topics/07/6-secrets-of-a-winning-product-launch A product launch is a critical time for an early stage company. The success of the next Product Launch could determine if your company survives. What are the keys to a successful launch? By David Daniels. No publisher gjoyce product management sales process product marketing 2008-01-18T14:57:09Z Page http://www.pragmaticmarketing.com/publications/magazine/4/2/outsourcing The word outsourcing invokes fears of the unknown, of losing jobs, of losing competitive advantage, and of losing intellectual property. By Barbara Nelson. No publisher bnelson product management leadership pragmatic marketer 2007-10-22T23:02:39Z Page http://www.pragmaticmarketing.com/publications/magazine/2/4/0407sj Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. the best positioning clearly states how the product will solve specific customer problems. By Steve Johnson. No publisher sjohnson product management product marketing pragmatic marketer positioning 2007-12-18T01:03:28Z Page http://www.pragmaticmarketing.com/publications/magazine/2/2/0402ec True power comes from the integration of all four cornerstones of Market Intelligence. By Ed Crowley. No publisher ecrowley product management pragmatic marketer 2007-06-11T19:08:37Z Page http://www.pragmaticmarketing.com/publications/magazine/3/3/0505sk Learn the technique that relies on statistically-valid samples of broad-based customer data to understand customer needs and prioritize product enhancements. By Saeed Khan. No publisher skhan product management pragmatic marketer working with development 2007-08-10T18:11:07Z Page http://www.pragmaticmarketing.com/publications/magazine/5/5/add-201cquick-hits201d-and-finally-address-those-priority-3-enhancements Woe to the minor enhancement request that gets tagged as a dreaded Priority 3 or nice-to-have feature during the prioritization phase of a project. All too often, it will get pushed into a future-release black hole—never to be seen again. By Chloe Morrow No publisher gjoyce product management working with development requirements 2007-11-06T14:54:20Z Page http://www.pragmaticmarketing.com/publications/magazine/6/1/agile-market-requirements Product managers write horrid requirements that are littered with buzzwords, ambivalent language, and non-specific performance parameters. They read like somewhat-technical marketing hype. And developers have to make sense of the requirements. By Steve Johnson No publisher mrconlon product management pragmatic marketer agile product management 2008-01-16T14:37:07Z Page http://www.pragmaticmarketing.com/publications/magazine/5/2/are-you-decent-the-naked-truth-about-product-management-performance Product management is typically thankless. Remind me again, why we do it? By Alyssa Dver. No publisher adver product management pragmatic marketer 2007-06-20T23:47:45Z Page http://www.pragmaticmarketing.com/publications/magazine/3/3/0505ask Are there best practices for business cases? Is there a standard way to develop a business case for my products? No publisher jlouie product management pragmatic marketer product strategy 2007-08-09T23:12:14Z Page http://www.pragmaticmarketing.com/publications/magazine/3/1/0501sj2 I’m looking to “break into” product management, but I have no direct “product manager” experience. I’d love to know if there is a “gateway” job or path that you could recommend. No publisher jlouie product management pragmatic marketer 2007-06-17T18:59:49Z Page http://www.pragmaticmarketing.com/publications/magazine/5/5/avoiding-the-201cnetscape-moment201d What do you do when your company is facing its “Netscape Moment?” That is, the day Microsoft announces it will enter your market. By Nilofer Merchant No publisher gjoyce product management leadership 2007-11-06T14:51:37Z Page http://www.pragmaticmarketing.com/resources/ask/brand-extensions We have a product which is well recognized in the industry. However, it is narrowly associated with a certain type of functionality. We are about to release some new products that are quite a departure from our past products. We are also thinking of unifying all of our products under some kind of umbrella name. My thoughts have been to give a new name to the upcoming products to differentiate them and show a new direction for company and its product line, but others are concerned about dropping an already known brand and having to build up new brands. Do you have any advice on naming new products and creating a product suite with add-ons, especially when an existing product already has name recognition. No publisher gjoyce product management tips & tricks positioning 2008-03-24T11:14:01Z Page http://www.pragmaticmarketing.com/publications/magazine/4/3/0605sk Delivering a successful beta program can be one of the hardest things to do as a product manager. By Saeed Khan. No publisher skhan product management working with development pragmatic marketer requirements 2007-08-10T18:25:26Z Page http://www.pragmaticmarketing.com/publications/topics/04/0407jm1 Tips on building an ROI Calculator that leads to better sales at a lower cost. By Jacques Murphy No publisher jlouie product management sales process leadership 2007-08-15T17:10:29Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/building-effective-product-roadmaps Webinar with Rich Nutinsky No publisher gjoyce product management working with development product strategy 2008-02-14T05:31:22Z Page