http://www.pragmaticmarketing.com daily 1 2007-06-11T12:03:05Z http://www.pragmaticmarketing.com/publications/topics/07/6-secrets-of-a-winning-product-launch A product launch is a critical time for an early stage company. The success of the next Product Launch could determine if your company survives. What are the keys to a successful launch? By David Daniels. No publisher gjoyce product management sales process product marketing 2008-01-18T14:57:09Z Page http://www.pragmaticmarketing.com/publications/topics/08/6-steps-to-successful-case-studies-and-tips-on-how-to-get-the-most-out-of-them Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service. Here are six sure-fire steps for effectively producing hard-hitting case studies. By Stephanie Tilton No publisher gjoyce product marketing 2008-04-30T21:43:36Z Page http://www.pragmaticmarketing.com/publications/magazine/3/5/0510ap In a company where public relations is often an afterthought, proper planning and sufficient lead time can result in publicity that will wow even the toughest executives—and launch your product into the spotlight. By Amy Perkel. No publisher aperkel pragmatic marketer product marketing 2007-06-20T21:15:47Z Page http://www.pragmaticmarketing.com/publications/topics/05/0507nj3 The word "branding" is dangerously overused. Many people use branding as a cure for all kinds of problems in all kinds of businesses. By Naseem Javed No publisher jlouie product marketing 2007-08-08T20:21:39Z Page http://www.pragmaticmarketing.com/publications/magazine/2/4/0407sj Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. the best positioning clearly states how the product will solve specific customer problems. By Steve Johnson. No publisher sjohnson product management product marketing pragmatic marketer positioning 2007-12-18T01:03:28Z Page http://www.pragmaticmarketing.com/publications/topics/05/0507nj2 When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. By Naseem Javed No publisher jlouie product marketing positioning 2007-08-14T04:52:10Z Page http://www.pragmaticmarketing.com/publications/topics/05/0504nj Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the secret powers of e-commerce and the role of new technologies in contrast to traditional print and old-fashioned, mass-advertising driven models. By Naseem Javed No publisher jlouie product marketing 2007-08-08T20:11:03Z Page http://www.pragmaticmarketing.com/publications/topics/00/0010sj In recent years we have seen the dot-coms make incredible promises in broadcast ads. Further, sometimes they haven't been incredible promises at all but "in your face" ads that are supposed to impress but only annoy. What promises do they make? And what promises do they keep? By Steve Johnson No publisher jlouie product marketing 2007-08-08T16:50:31Z Page http://www.pragmaticmarketing.com/publications/topics/03/0312la What's the difference? And can you afford it? By Lawson Abinanti No publisher jlouie product marketing positioning 2007-08-08T17:23:33Z Page http://www.pragmaticmarketing.com/publications/topics/08/branding-is-for-cattle As a marketing term branding is a misunderstood and over emphasized concept in technology businesses. By David Meerman Scott No publisher gjoyce new rules of marketing product marketing 2008-01-04T16:03:15Z Page http://www.pragmaticmarketing.com/publications/magazine/1/2/07bn Becoming a market expert can be the most valuable of all activities you can do as a product manager. By Barbara Nelson. No publisher bnelson product management Market Analysis product marketing 2007-08-09T21:24:44Z Page http://www.pragmaticmarketing.com/publications/topics/00/0011sj Do you frequently encounter product managers dabbling into marketing and visa versa? Don't get caught up in doing the jobs of others. Know your role. By Steve Johnson No publisher jlouie product marketing 2007-08-07T23:41:17Z Page http://www.pragmaticmarketing.com/publications/topics/05/0512nj We are being forced to re-design to a new level of “micro-nization” of business units, a “wireless-izing” of mass communication and a “voip-izing” of populace conversations in marketplaces, under a massive globalization with highly localized customization to fit the demands of consumers. This subject is very hot and research on these issues is still being drafted. By Naseem Javed No publisher jlouie product marketing 2007-08-14T04:54:07Z Page http://www.pragmaticmarketing.com/publications/magazine/2/2/0403mf Quit forcing 5000 words of collateral to say the 100 words of your company's most important message. Create more streamlined messages for Sales and increase your competitive advantage. By Michael Fischler. No publisher mfischler sales process pragmatic marketer product marketing 2007-06-11T19:31:15Z Page http://www.pragmaticmarketing.com/resources/ask/competitive-review-documenting-results What is the best way to document the results of a competitive review? I have already done a lot of research and am looking for the best way to communicate the results on an ongoing basis. No publisher gjoyce product marketing research 2008-04-04T22:20:31Z Page