http://www.pragmaticmarketing.com daily 1 2007-06-11T12:03:05Z http://www.pragmaticmarketing.com/publications/topics/07/6-secrets-of-a-winning-product-launch A product launch is a critical time for an early stage company. The success of the next product launch could determine your company’s survival.  What are the keys to a successful launch? How can they be applied to your business? By David Daniels. No publisher Michelle Conlon product management sales process product marketing 2011-07-20T21:03:34Z Page http://www.pragmaticmarketing.com/publications/topics/08/6-steps-to-successful-case-studies-and-tips-on-how-to-get-the-most-out-of-them Customer case studies can go a long way toward convincing prospects of the value of your company, solution, or service. Here are six sure-fire steps for effectively producing hard-hitting case studies. By Stephanie Tilton No publisher gjoyce product marketing 2008-04-30T21:43:36Z Page http://www.pragmaticmarketing.com/publications/topics/09/10-ways-to-identify-an-impending-product-launch-disaster Here are ten easily identifiable signs to watch for that can help forecast if a product launch may be in trouble and suggested course corrections to make before it’s too late. By Dave Daniels No publisher gjoyce product marketing Product launch, 2010-06-21T18:39:44Z Page http://www.pragmaticmarketing.com/publications/survey/2007/2007-annual-product-management-and-marketing-survey No publisher gjoyce product management roles & activities leadership product marketing 2009-08-01T22:29:27Z Page http://www.pragmaticmarketing.com/publications/magazine/3/5/0510ap In a company where public relations is often an afterthought, proper planning and sufficient lead time can result in publicity that will wow even the toughest executives—and launch your product into the spotlight. By Amy Perkel. No publisher aperkel pragmatic marketer product marketing 2007-06-20T21:15:47Z Page http://www.pragmaticmarketing.com/publications/topics/05/0507nj3 The word "branding" is dangerously overused. Many people use branding as a cure for all kinds of problems in all kinds of businesses. By Naseem Javed No publisher jlouie product marketing 2007-08-08T20:21:39Z Page http://www.pragmaticmarketing.com/publications/magazine/2/4/0407sj Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. the best positioning clearly states how the product will solve specific customer problems. By Steve Johnson. No publisher sjohnson product management product marketing pragmatic marketer positioning 2007-12-18T01:03:28Z Page http://www.pragmaticmarketing.com/publications/topics/05/0507nj2 When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. By Naseem Javed No publisher jlouie product marketing positioning 2007-08-14T04:52:10Z Page http://www.pragmaticmarketing.com/publications/magazine/6/3/ask-the-expert No publisher ehannan product management roles & activities leadership product marketing 2009-08-01T22:13:33Z Page http://www.pragmaticmarketing.com/publications/topics/05/0504nj Today, there is a major shift in thinking on how to build a major corporate personality. To play the game, one must clearly figure out the secret powers of e-commerce and the role of new technologies in contrast to traditional print and old-fashioned, mass-advertising driven models. By Naseem Javed No publisher jlouie product marketing 2007-08-08T20:11:03Z Page http://www.pragmaticmarketing.com/publications/magazine/6/4/beyond_seo_driving_customer_attraction_retention_and_top_line_growth Does your website speak to your customers and fulfill your business objectives? By Jeofrey Bean and Sean Van Tyne No publisher ehannan product management product strategy product marketing 2009-09-23T21:57:35Z Page http://www.pragmaticmarketing.com/publications/topics/00/0010sj In recent years we have seen the dot-coms make incredible promises in broadcast ads. Further, sometimes they haven't been incredible promises at all but "in your face" ads that are supposed to impress but only annoy. What promises do they make? And what promises do they keep? By Steve Johnson No publisher jlouie product marketing 2007-08-08T16:50:31Z Page http://www.pragmaticmarketing.com/publications/topics/03/0312la What's the difference? And can you afford it? By Lawson Abinanti No publisher jlouie product marketing positioning 2007-08-08T17:23:33Z Page http://www.pragmaticmarketing.com/publications/topics/08/branding-is-for-cattle As a marketing term branding is a misunderstood and over emphasized concept in technology businesses. By David Meerman Scott No publisher gjoyce product marketing 2009-09-23T21:58:27Z Page http://www.pragmaticmarketing.com/publications/magazine/1/2/07bn Becoming a market expert can be the most valuable of all activities you can do as a product manager. By Barbara Nelson. No publisher bnelson product management Market Analysis product marketing 2007-08-09T21:24:44Z Page