http://www.pragmaticmarketing.com daily 1 2007-08-09T09:00:10Z http://www.pragmaticmarketing.com/publications/topics/07/six-suggestions-for-shaping-your-strategy-program A rigorous approach to strategy keeps an organization healthy. By Art Petty. No publisher gjoyce leadership product strategy 2007-11-08T20:56:19Z Page http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple When what you teach and develop every day has the title “Innovation” attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth. Discover what makes them different. By Alain Breillatt No publisher ehannan product management requirements working with development leadership product strategy 2009-08-01T22:12:25Z Page http://www.pragmaticmarketing.com/publications/magazine/6/4/beyond_seo_driving_customer_attraction_retention_and_top_line_growth Does your website speak to your customers and fulfill your business objectives? By Jeofrey Bean and Sean Van Tyne No publisher ehannan product management product strategy product marketing 2009-09-23T21:57:35Z Page http://www.pragmaticmarketing.com/publications/magazine/6/5/the-economics-of-software-as-a-service-saas-vs-software-as-a-product There are numerous ways of selling software these days. Software as a Service (SaaS) has been in the consumer market for a while, and is now making significant inroads into the enterprise software space. If you’re considering purchasing or using software, you should understand what SaaS means and how it differs from software products of the past. By Scott Sehlhorst No publisher gjoyce product management product strategy positioning 2008-11-25T23:13:29Z Page http://www.pragmaticmarketing.com/publications/magazine/1/1/01su Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and strategies. By Steve Unger. No publisher sunger product strategy pragmatic marketer product marketing 2007-08-09T22:23:42Z Page http://www.pragmaticmarketing.com/publications/magazine/2/1/0402bn Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late. By Barbara Nelson. No publisher bnelson product management pragmatic marketer product strategy 2007-08-09T22:24:22Z Page http://www.pragmaticmarketing.com/publications/magazine/3/3/0505ask Are there best practices for business cases? Is there a standard way to develop a business case for my products? No publisher jlouie product management pragmatic marketer product strategy 2007-08-09T23:12:14Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508ec Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes. By Ed Crowley. No publisher ecrowley product management product strategy leadership pragmatic marketer 2007-08-09T23:11:42Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508dms Award-winning companies vary on many dimensions but they all share a focus on products and services that solve customer problems instead of what's important for the company. By David Meerman Scott. No publisher dscott product strategy product marketing 2009-09-23T22:07:02Z Page http://www.pragmaticmarketing.com/publications/magazine/3/5/0507ds1_1 Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. By Daniel Shefer No publisher jlouie product strategy 2007-08-09T22:25:33Z Page http://www.pragmaticmarketing.com/publications/topics/00/0006sj Marketing is about listening to our customers; we cannot assume that we represent them, that our personal experience is the same as theirs. By Steve Johnson No publisher jlouie product management product strategy product marketing 2007-08-09T22:30:25Z Page http://www.pragmaticmarketing.com/publications/topics/00/0009sj Developers, executives, managers, sales people and others are all in high demand in our industry. Our time is precious. (And money is not.) By Steve Johnson No publisher jlouie product management leadership product strategy 2007-08-09T22:21:50Z Page http://www.pragmaticmarketing.com/publications/topics/02/0208ds Pricing has far reaching effects beyond the cost of the product. By Daniel Shefer No publisher jlouie product management sales process product strategy 2007-08-09T22:33:54Z Page http://www.pragmaticmarketing.com/publications/topics/03/0309tl Foremost in the minds of product managers is determining the best way in which to position their products against competitors. The decisions made have huge implications for both product development and sales. By Tim Levey No publisher jlouie product management sales process product strategy 2007-08-09T22:36:15Z Page http://www.pragmaticmarketing.com/publications/topics/04/0404jm_a Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. By Jacques Murphy No publisher jlouie product management leadership product strategy 2007-08-15T17:28:52Z Page