http://www.pragmaticmarketing.com daily 1 2007-08-09T09:00:10Z http://www.pragmaticmarketing.com/publications/topics/07/six-suggestions-for-shaping-your-strategy-program A rigorous approach to strategy keeps an organization healthy. By Art Petty. No publisher gjoyce leadership product strategy 2007-11-08T20:56:19Z Page http://www.pragmaticmarketing.com/publications/magazine/6/2/utilizing-co-design-to-create-market-driven-products Designers are not typically users of a product, yet they often engineer a product with little or no end user involvement—and without understanding in advance how it will be received by the targeted audience. It’s a risky proposition. Unfortunately, history suggests that most products designed in this way will be market failures. By Patrick Howell No publisher job_list product strategy pragmatic marketer design 2008-04-07T20:16:02Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/building-effective-product-roadmaps Webinar with Rich Nutinsky No publisher gjoyce product management working with development product strategy 2008-02-14T05:31:22Z Page http://www.pragmaticmarketing.com/publications/magazine/1/1/01su Identify and assess your company's current marketing efforts. Rate your company with our survey and target problem areas by understanding challenges, issues and strategies. By Steve Unger. No publisher sunger product strategy pragmatic marketer product marketing 2007-08-09T22:23:42Z Page http://www.pragmaticmarketing.com/publications/magazine/2/1/0402bn Learn to focus on key performance indicators to find what is on track and what needs to be changed before it is too late. By Barbara Nelson. No publisher bnelson product management pragmatic marketer product strategy 2007-08-09T22:24:22Z Page http://www.pragmaticmarketing.com/publications/magazine/3/3/0505ask Are there best practices for business cases? Is there a standard way to develop a business case for my products? No publisher jlouie product management pragmatic marketer product strategy 2007-08-09T23:12:14Z Page http://www.pragmaticmarketing.com/publications/magazine/3/4/0508ec Discover the need for developing a process to drive the development of your product strategy in order to achieve sustained growth. Explore both the key aspects and myths of successful product strategy processes. By Ed Crowley. No publisher ecrowley product management product strategy leadership pragmatic marketer 2007-08-09T23:11:42Z Page http://www.pragmaticmarketing.com/publications/magazine/3/5/0507ds1_1 Pricing has far reaching effects beyond the cost of the product. Pricing is just as much a positioning statement as a definition of the cost to buy. By Daniel Shefer No publisher jlouie product strategy 2007-08-09T22:25:33Z Page http://www.pragmaticmarketing.com/publications/topics/00/0006sj Marketing is about listening to our customers; we cannot assume that we represent them, that our personal experience is the same as theirs. By Steve Johnson No publisher jlouie product management product strategy product marketing 2007-08-09T22:30:25Z Page http://www.pragmaticmarketing.com/publications/topics/00/0009sj Developers, executives, managers, sales people and others are all in high demand in our industry. Our time is precious. (And money is not.) By Steve Johnson No publisher jlouie product management leadership product strategy 2007-08-09T22:21:50Z Page http://www.pragmaticmarketing.com/publications/topics/02/0208ds Pricing has far reaching effects beyond the cost of the product. By Daniel Shefer No publisher jlouie product management sales process product strategy 2007-08-09T22:33:54Z Page http://www.pragmaticmarketing.com/publications/topics/03/0309tl Foremost in the minds of product managers is determining the best way in which to position their products against competitors. The decisions made have huge implications for both product development and sales. By Tim Levey No publisher jlouie product management sales process product strategy 2007-08-09T22:36:15Z Page http://www.pragmaticmarketing.com/publications/topics/04/0404jm_a Competitive analysis is a vital function at a company, especially in the fast changing software industry. Yet it is an activity that is often neglected or haphazard. By Jacques Murphy No publisher jlouie product management leadership product strategy 2007-08-15T17:28:52Z Page http://www.pragmaticmarketing.com/publications/topics/04/0404jm_c Pointing you in the right direction when you are called upon to analyze the competition. By Jacques Murphy No publisher jlouie product management leadership product strategy 2007-08-15T17:27:25Z Page http://www.pragmaticmarketing.com/publications/topics/04/0407ds The "ins and outs" of identifying OEM'ing opportunities, successfully negotiating OEM agreements and bringing the deals to fruition. By Daniel Shefer No publisher jlouie product management requirements product strategy 2007-08-09T22:44:05Z Page