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Page 2007 Annual Product Management and Marketing Survey
Page An Agile Analysis of 2008 Annual Product Management and Marketing Survey By Adam Bullied
Page Ask the Expert
Page Building Product Management Credibility How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineer...
Page Built To Order: Making Product Management Fit Each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed. By Jacques Murphy
Page Creating Product Management at a Startup the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component. By...
Page Degrees of Ability: Hiring Into Product Management What do you look for when you want to hire an ace product manager to champion your product and move forward relative to the competition? By Jacques Murphy.
Page Desktop vs. Enterprise Applications: The impact on Product Management There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. By Daniel Shefer
Page Enabling Cross-Functional Teams: A Leadership Role for Product Managers A cross-functional team helps communicate more broadly, gain alignment more easily, and builds better products. And as an added benefit, the team helps product ...
Page Everyone needs to know what we do here Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with technical pr...
Page How to Turn Sales Engineers into Your Biggest Fans Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn SEs into the PM's biggest fans. By Darrin...
Page Is Product Management Agile? There’s a lot of talk about Agile Product Management these days, and for obvious reasons. The thinking is that because of Agile software development, Product ...
Page Make Your Product Succeed: What Will It Take? As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. By Jacques Murphy
Page Marketing is Work "We need to make marketing more FUN!" By Mark Rossnick
Page Multiple Products, Multiple Product Managers When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Re...
Page No Job Too Big: Cutting Your Job Down To Size How can anybody possibly cover all the ground that needs to be covered? - from PRODUCT MANAGEMENT CHALLENGES A Newsletter of Tips For Companies that Develop ...
Page On Reqs and Specs: The Roles and Behaviors for Effective Product Definition Do you write Requirements or Specifications? Or do you combine them into ReqSpecs? Each has a place but combining them just causes confusion. By Steve Johnson a...
Page Practical Rules for Product Management: Some rules just aren’t meant to be broken (Part 2) Part 2 of interpretations and personal experiences of Pragmatic Marketing’s 20 rules for product management success. By Maureen Rogers
Page Practical Rules for Product Management: Some rules just aren’t meant to be broken (Part 3) Part 3 of interpretations and personal experiences of Pragmatic Marketing’s 20 rules for product management success. By Maureen Rogers
Page Practical Rules for Product Management: Some rules just aren’t meant to be broken (Part 4) Part 4 of interpretations and personal experiences of Pragmatic Marketing’s 20 rules for product management success. By Maureen Rogers
Page Practical Rules for Product Management: Some rules just aren’t meant to be broken (Part I) Part I of interpretations and personal experiences of Pragmatic Marketing’s 20 rules for product management success. By Maureen Rogers
Page Pretty Please: A Product Manager's Wish List Requirements from the Product Manager are the fuel that powers the product development engine at your organization. - from PRODUCT MANAGEMENT CHALLENGES A Ne...
Page Product Management and Services Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough gue...
Page Product Management as a Counterbalance The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service,...
Page Product management bonus programs The typical product manager gets a cash bonus each year, yet most do not find their bonus particularly motivating. By Steve Johnson
Page Product Management Job Titles Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager. By Steve Johnson
Page Product Management Tips & Essential Product Manager Tools, Where to Begin in Product Management So you're in a new role as product manager. Where do you begin? By Brandon Whichard
Page Product Management to CEO What is the typical career path for someone starting out as product manager? Associate PM, PM, Sr. PM, Dir of PM, VP of PM, President, CEO? What other pathways...
Page Product Manager vs Business Analyst How would you define the functional difference between a Product Manager and a Business Analyst (where the PM sits in the business and the BA sits in the De...
Page Product Manager Wanted: HR's Mission Impossible? Human Resource professionals know that a well-oiled product management organization improves the chances of success for new products while increasing the long-t...
Page Product Managers and Marketers: Who Does What? Recently a reader asked for a definition of the product manager's role in an organization, and explain how the role relates to marketing. Here is the answer. By...
Page Role and Responsibilities for Research Specialist I want to fill the role of "research specialist" to assist with market research, making outbound calls, doing win/loss interviews, etc. I'm the sole product ma...
Page Role of Product Management An effective product manager is not just support, they are the critical link to the customer. By Steve Johnson.
Page Sample Product Manager Job Description Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technolog...
Page Sample Sales Engineer Job Description The Sales Engineer must be able to articulate technology and product positioning to both business and technical users.
Page Sample Software Product Architect Job Description As Product Architect, you will lead the design effort on a variety of projects in a highly collaborative, fast-paced environment. Your role is to design innovat...
Page Setting the Product Direction In a world where there is never enough time to implement all the ideas that come along for great new features, you need to choose the right ones to put your dev...
Page Software Product Management: If You Can't Define It, You're Doing a Bad Job at It Learn about the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents. By Bob Weinstein.
Page Staffing: Role of Product/Business Analyst 1) How is a typical product management organization set up? I have product managers and I need to put together a job description for a junior product managemen...
Page The Higher They Go, the Stupider They Get Working on things that don't make sense is the single biggest source of job dissatisfaction. So why do intelligent, well-meaning managers make stupid decisions?...
Page The New Leader Development Dilemma Why not promote our best and brightest to lead? After all, these individuals proved themselves as individual contributors, managing projects or products, or ...
Page The Sport of Support Of the many activities at a software company, customer support or customer care is one of the toughest to provide. By Jacques Murphy
Page The Strategic Product Manager and the CFO Give your CFO an opportunity to contribute, participate in the day-to-day workings of your product as a business, and you may just get a business partner who ca...
Page Time for product management Are you pulled from one issue to another? Do you feel pressured into helping development, marketing communications, and the sales channel? Would you like some t...
Page To Startup or Not to Startup? WANTED: Product manager to work in exciting, fast-paced startup! Must be willing to accept longer hours for less pay. Ability to wrangle founder’s gigantic eg...
Page Updating the Pragmatic Marketing Framework™ Updating the Pragmatic Marketing Framework by Jim Foxworthy and Steve Johnson
Page Using the Pragmatic Marketing Framework for Job Interviews Here’s a great tip: when you’re part of a product management job interview, take along your Pragmatic Marketing Framework. Whether you are a hiring manager ...
Page Where do I begin? A Product Triage There's so much to do! In every situation, there are more things to do than can be done, so a new product manager has to determine the best use of time. By Stev...
Page Where should product management be in the company? It seems that many corporations try to solve internal process problems by moving people around. But where should they put product management? Is there one perfe...
Page Where Should Product Management Report? Companies are all over the map when it comes to which part of the organization is in charge of Product Management. By Jacques Murphy
Page Where Should Product Marketing Report? Where should the Product Marketing Manager role report to in an organization - to the Product Management department or the Marketing department? What are the ad...
Page Where should vertical or market segment managers report? Should they be under Product Marketing or Program Marketing? Are there any best practices in this area?
Page Who Needs Product Management? Product management is a well-understood role in virtually every industry except technology. In the last ten years, the product management role has expanded its ...
Page Why Didn’t We Think of That? Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn’t luck, creativity or marketing that...
Page Worry: A Product Manager's Best Friend Worry is the habit that kept us paranoid enough to be ready to run in case we found a bear or wolf or wildcat around the next bend. By Jacques Murphy