Articles on Roles & Activities http://www.pragmaticmarketing.com daily 1 2007-06-02T15:10:00Z Building Product Management Credibility http://www.pragmaticmarketing.com/publications/topics/04/0405bh How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? By Brooks Hamilton No publisher jlouie product management roles & activities leadership 2007-08-10T21:54:10Z Page Built To Order: Making Product Management Fit http://www.pragmaticmarketing.com/publications/topics/05/0503jm1 Each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-15T17:13:29Z Page Creating Product Management at a Startup http://www.pragmaticmarketing.com/publications/topics/05/0502jm2 the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-15T17:54:35Z Page Degrees of Ability: Hiring Into Product Management http://www.pragmaticmarketing.com/publications/magazine/4/2/Hiring_Into_Product_Management_Challenges What do you look for when you want to hire an ace product manager to champion your product and move forward relative to the competition? By Jacques Murphy. No publisher jmurphy product management roles & activities pragmatic marketer 2007-10-22T23:04:56Z Page Desktop vs. Enterprise Applications: The impact on Product Management http://www.pragmaticmarketing.com/publications/topics/04/0406ds There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. By Daniel Shefer No publisher jlouie product management roles & activities 2007-08-10T21:58:07Z Page Everyone needs to know what we do here http://www.pragmaticmarketing.com/publications/topics/04/0405sj2 Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with technical products. By Steve Johnson No publisher sjohnson product management roles & activities working with development 2007-10-30T16:57:09Z Page Make Your Product Succeed: What Will It Take? http://www.pragmaticmarketing.com/publications/topics/06/0606jm2 As a Product Manager, your scope of responsibilities calls upon you to get involved across the board in all aspects of the product. By Jacques Murphy No publisher jlouie product management roles & activities 2007-08-15T17:52:35Z Page Marketing is Work http://www.pragmaticmarketing.com/publications/topics/04/0404mr "We need to make marketing more FUN!" By Mark Rossnick No publisher jlouie roles & activities product marketing 2007-08-10T21:51:47Z Page Multiple Products, Multiple Product Managers http://www.pragmaticmarketing.com/publications/magazine/2/3/0405sj When a company expands to multiple products and product families, firms must integrate a broad set of skills among multiple product management professionals. Read how to address the challenges of multiple products and product managers. By Steve Johnson. No publisher sjohnson product management roles & activities pragmatic marketer 2007-08-10T21:46:17Z Page No Job Too Big: Cutting Your Job Down To Size http://www.pragmaticmarketing.com/publications/topics/06/0611jm1 How can anybody possibly cover all the ground that needs to be covered? - from PRODUCT MANAGEMENT CHALLENGES A Newsletter of Tips For Companies that Develop Software. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-10T22:46:24Z Page Pretty Please: A Product Manager's Wish List http://www.pragmaticmarketing.com/publications/topics/06/0612jm1 Requirements from the Product Manager are the fuel that powers the product development engine at your organization. - from PRODUCT MANAGEMENT CHALLENGES A Newsletter of Tips For Companies that Develop Software. By Jacques Murphy No publisher jlouie product management roles & activities 2007-08-10T22:55:50Z Page Product Management and Services http://www.pragmaticmarketing.com/publications/topics/04/0405sj Professional services is the next challenge for product management. In many companies, definition of services is an ad hoc affair, nothing more than a rough guess of man-days committed in a contract. By Steve Johnson No publisher jlouie product management roles & activities 2007-08-10T21:40:26Z Page Product Management as a Counterbalance http://www.pragmaticmarketing.com/publications/topics/04/0406jm3 The ideal company grows in such a way that it contains a balance of all the various strengths it needs: marketing, sales, technical knowledge, customer service, and management. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-15T17:50:29Z Page Product management bonus programs http://www.pragmaticmarketing.com/publications/topics/03/0307sj The typical product manager gets a cash bonus each year, yet most do not find their bonus particularly motivating. By Steve Johnson No publisher sjohnson product management roles & activities 2007-08-10T21:34:35Z Page Product Management Job Titles http://www.pragmaticmarketing.com/publications/topics/02/0202sj Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager. By Steve Johnson No publisher jlouie product management roles & activities 2007-08-10T20:50:04Z Page