http://www.pragmaticmarketing.com daily 1 2007-06-02T15:10:00Z http://www.pragmaticmarketing.com/publications/survey/2007/2007-annual-product-management-and-marketing-survey No publisher gjoyce product management roles & activities leadership product marketing 2009-08-01T22:29:27Z Page http://www.pragmaticmarketing.com/publications/survey/2008/an-agile-analysis-of-2008-annual-product-management-and-marketing-survey By Adam Bullied No publisher gjoyce product management roles & activities agile product management 2009-09-17T13:20:10Z Page http://www.pragmaticmarketing.com/publications/magazine/6/3/ask-the-expert No publisher ehannan product management roles & activities leadership product marketing 2009-08-01T22:13:33Z Page http://www.pragmaticmarketing.com/publications/topics/04/0405bh How does one build strong credibility around the Product Management team in an environment where there is subtle tension between Product Management and Engineering? By Brooks Hamilton No publisher jlouie product management roles & activities leadership 2007-08-10T21:54:10Z Page http://www.pragmaticmarketing.com/publications/topics/05/0503jm1 Each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-15T17:13:29Z Page http://www.pragmaticmarketing.com/publications/topics/05/0502jm2 the pitfalls involved in creating a Product Management function at a company, along with guidance that will help you be successful in such a vital component. By Jacques Murphy No publisher jlouie product management roles & activities leadership 2007-08-15T17:54:35Z Page http://www.pragmaticmarketing.com/publications/magazine/8/2/defining-and-designing-technology-for-people We can only design solutions for people when we have a deep, detailed knowledge of those people’s needs. We build upon our prior knowledge and experience to design and develop better products. Each new generation of solutions improve based on market and customer feedback. By Sean Van Tyne No publisher mconlon roles & activities pragmatic marketer 2010-05-04T23:33:27Z Page http://www.pragmaticmarketing.com/publications/magazine/4/2/Hiring_Into_Product_Management_Challenges What do you look for when you want to hire an ace product manager to champion your product and move forward relative to the competition? By Jacques Murphy. No publisher jmurphy product management roles & activities pragmatic marketer 2007-10-22T23:04:56Z Page http://www.pragmaticmarketing.com/publications/topics/04/0406ds There are many differences between managing a desktop tool or application and managing an enterprise-ready software package. By Daniel Shefer No publisher jlouie product management roles & activities 2007-08-10T21:58:07Z Page http://www.pragmaticmarketing.com/publications/topics/09/enabling-cross-functional-teams-a-leadership-role-for-product-managers A cross-functional team helps communicate more broadly, gain alignment more easily, and builds better products. And as an added benefit, the team helps product managers spend more time in the market, figuring out what should be developed next year and the year after. By Stacey Weber No publisher gjoyce product management roles & activities leadership working with development 2009-09-17T13:14:25Z Page http://www.pragmaticmarketing.com/publications/topics/04/0405sj2 Technology marketing and product management requires domain expertise. People who tell you otherwise probably aren't very effective in working with technical products. By Steve Johnson No publisher sjohnson product management roles & activities working with development 2007-10-30T16:57:09Z Page http://www.pragmaticmarketing.com/publications/magazine/7/2/how-to-turn-sales-engineers-into-your-biggest-fans Here are some tips not only for a successful. working relationship, but also the fundamental activities that will turn SEs into the PM's biggest fans. By Darrin Mourer No publisher ehannan product management roles & activities sales process 2009-12-06T02:58:54Z Page http://www.pragmaticmarketing.com/publications/topics/10/investing-in-product-management-early When a startup company is founded, all involved are full of optimism and look forward to hard work and future success. That’s how it is. I’ve seen it first hand, many times. Then, after some time and a lot of hard work, success follows and everybody’s happy. But no, it’s not a typical outcome. By L. Kurt Reiss No publisher mconlon product management roles & activities 2010-05-19T15:23:42Z Page http://www.pragmaticmarketing.com/publications/topics/09/is-product-management-agile There’s a lot of talk about Agile Product Management these days, and for obvious reasons. The thinking is that because of Agile software development, Product Managers need to change how they function and adapt themselves to a new way of developing software. By Saeed Khan No publisher ehannan product management roles & activities working with development agile product management 2009-09-17T13:17:09Z Page http://www.pragmaticmarketing.com/publications/topics/10/is-sales-becoming-marketing-technical-support Sales was always the group responsible for targeting messages to buyers. Marketing was background support. That’s no longer the case. Where sales was needed to deliver targeted content, buyers now look for the content themselves. And if they don’t find yours, they’ll find someone else’s. In this new environment, selling has become buying facilitation. And it’s measurable. By Nick Van Weerdenburg No publisher graham roles & activities product marketing sales process 2010-10-19T19:16:30Z Page