http://www.pragmaticmarketing.com daily 1 2007-06-13T02:46:08Z http://www.pragmaticmarketing.com/publications/topics/07/6-secrets-of-a-winning-product-launch A product launch is a critical time for an early stage company. The success of the next Product Launch could determine if your company survives. What are the keys to a successful launch? By David Daniels. No publisher gjoyce product management sales process product marketing 2008-08-22T15:32:29Z Page http://www.pragmaticmarketing.com/publications/topics/03/0312pc Is your audience paying attention? Are you losing people? Are you achieving the objective of your demonstration? By Peter E. Cohan No publisher jlouie sales process 2007-08-10T20:23:53Z Page http://www.pragmaticmarketing.com/publications/topics/04/0407jm1 Tips on building an ROI Calculator that leads to better sales at a lower cost. By Jacques Murphy No publisher jlouie product management sales process leadership 2007-08-15T17:10:29Z Page http://www.pragmaticmarketing.com/publications/magazine/3/3/0505jcs If you want to drive sales revenue, you need to build a product-centric demo for your sales team to present the product in its very best light. Keep everyone on the same page while effectively showcasing your product to prospects. By J.C. Stites. No publisher jcstites sales process pragmatic marketer 2007-06-18T17:19:02Z Page http://www.pragmaticmarketing.com/publications/topics/04/0408jcs How do you build a demo that you can trust your sales team will use? By JC Stites No publisher jlouie sales process 2007-08-10T20:07:13Z Page http://www.pragmaticmarketing.com/publications/magazine/4/5/0610sh Most enterprises realize the value of effective case studies, yet many product managers struggle with the task of actually developing them. This article describes eight proven techniques for successfully developing case studies. By Steve Hoffman. No publisher shoffman product management sales process pragmatic marketer 2007-06-20T23:19:18Z Page http://www.pragmaticmarketing.com/publications/magazine/2/2/0403mf Quit forcing 5000 words of collateral to say the 100 words of your company's most important message. Create more streamlined messages for Sales and increase your competitive advantage. By Michael Fischler. No publisher mfischler sales process pragmatic marketer product marketing 2007-06-11T19:31:15Z Page http://www.pragmaticmarketing.com/resources/ask/collecting-contacts-for-win-loss What are some best practices for managing the collection of the sales contacts (for either prospects or existing clients) that will be interviewed for win/loss? No publisher gjoyce product management tips & tricks sales process 2008-03-24T11:19:02Z Page http://www.pragmaticmarketing.com/publications/topics/04/0404jm_b Getting information so that your sales reps can sell better against the competition. By Jacques Murphy No publisher jlouie product management sales process leadership 2007-08-15T20:24:09Z Page http://www.pragmaticmarketing.com/publications/magazine/2/3/0203st Six field-tested salespeople-approved best practices to help you put competitive intelligence to work for your sales force. No publisher stilton product management sales process pragmatic marketer 2007-10-22T23:12:03Z Page http://www.pragmaticmarketing.com/resources/archived-webinars/create-and-deliver-suprisingly-compelling-software-demonstrations Webinar with Peter Cohan No publisher gjoyce sales process product marketing 2008-02-14T05:31:22Z Page http://www.pragmaticmarketing.com/publications/topics/06/0603jm1 Advice on what to include when you create a Playbook for your trade show team in order to maximize your company’s return on a trade show. By Jacques Murphy No publisher jlouie product management sales process product marketing 2007-08-15T20:25:47Z Page http://www.pragmaticmarketing.com/publications/topics/02/0207ds How to create winning, competitive sales tools and specifically, how the collected competitive information is best presented to the sales team for digestion and assimilation. By Daniel Shefer No publisher jlouie sales process 2007-08-10T20:15:43Z Page http://www.pragmaticmarketing.com/publications/topics/04/0403gf How can you ensure that your next white paper is a powerful, targeted sales tool? By Gwyn Finnell No publisher jlouie sales process product marketing 2007-08-10T20:04:28Z Page http://www.pragmaticmarketing.com/publications/topics/02/0207ds2 Ways you can help prospects evaluate your product, shorten the sales cycle and increase sales. By Daniel Shefer No publisher jlouie sales process 2007-08-10T20:13:54Z Page