Sample Product Manager Job Description

By Pragmatic Marketing

Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in technology product managers.

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As Product Manager, you will guide a team that is charged with a product line contribution as a business unit. This extends from increasing the profitability of existing products to developing new products for the company. You will build products from existing ideas, and help to develop new ideas based on your industry experience and your contact with customers and prospects. You must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.

You must be able to communicate with all areas of the company. You will work with an engineering counterpart to define product release requirements. You will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customer. You will also serve as the internal and external evangelist for your product offering, occasionally working with the sales channel and key customers.

A product manager's key role is strategic, not tactical. The other organizations will support your strategic efforts; you won't be supporting their tactical tasks.

KEY RESPONSIBILITIES

  • Managing the entire product line life cycle from strategic planning to tactical activities
  • Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
  • Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
  • Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
  • Analyzing potential partner relationships for the product.

REQUIREMENTS

  • 3+ years of software marketing/product management experience.
  • Knowledgeable in technology.
  • Computer Science or Engineering degree or work experience a strong plus.
  • This position requires travel to customer and non-customer sites in North America and Europe (25%).
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About the Authors

  • Pragmatic Marketing

    Pragmatic Marketing, Inc. has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic Marketing Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic Marketer magazine and the bestseller “Tuned In.”

    To learn more about our courses and join the growing international community of more than 85,000 product management and marketing professionals trained by Pragmatic Marketing, please click here.


Categories:  Roles & Activities


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