Rock-solid marketing captures mindshare and market sShare for Quest Software

In the software world, differentiating a product across a complex, ever-changing competitive landscape is a monumental challenge. Now imagine trying to achieve that feat for more than 100 products! Learn the importance of being market-facing and how Quest Software^® is meeting their marketing challenges. Read more...

NetContinuum knows which marketing programs are most effective

NetContinuum, a leader in the web application security market, understands and executes that precept very well. Since the company’s inception, its executives and leaders have emphasized the strategic role of Product Management—spending time listening to the market, meeting with customers, and, as a result, delivering products that are in high demand. Read more...

Metavante Corporation: capitalizing on the power of positive change

Today's banks are being held accountable by regulators like never before. To keep pace, the financial services industry has been spending its IT dollars in new and different ways. Rather than "nice-to-have" software, such as market analysis or sales tools, a significant portion of the IT budget is now going to products that help banks prevent fraud and comply with new legal and regulatory mandates. And that means that technology companies providing software solutions to the financial industry must keep a finger on the pulse of shifting market demands. That’s where Metavante Corporation and its product management team come in. Metavante delivers electronic banking and payment technologies to financial services firms and businesses worldwide. Read more...

TCI Solutions: best practices help grow a grocery store automation business

The TCI Solutions story is short and sweet: the company builds software that helps supermarket operators increase their top and bottom lines. Today more than 400 chains count on TCI software to automate complex pricing strategies, streamline inventory management, and execute more consistently--from headquarters to store. The product management organization at TCI was formed over three years ago to help codify and simplify product management processes to build software with market-driven functionality. Read more...

Nielsen Media: tuned in to customer needs

"Who is watching TV?" and "What are they watching?" These age-old questions are answered by the NielsenTV ratings, which provide an audience estimate for just about every program seen on television. Nielsen Media Research is the company behind the ratings, measuring homes, TVs, programs, commercials, and people. Today, Nielsen boasts nearly 200 diverse product offerings, both data and software. For the national and local product management teams, that can add up to a monumental challenge. Read more...

Kronos: market-driven focus a driving force

Today, after decades of ongoing innovation, Kronos has become a $397 million workforce management company, with a suite of human resources, payroll, scheduling, and time and labor solutions that improve the performance of people and business. Kronos' customer roster includes many of the world's most recognized organizations. Every day, 20 million people use a Kronos solution. Equally impressive, Kronos boasts almost a quarter-century of consistent revenue growth and nearly 70 consecutive quarters of profitability. This sustained record of success, through good economies and bad, speaks volumes--both about corporate leadership and the company's unrelenting ability to stay ahead of market demands. Read more...

Micro Focus unlocks the value of marketing

Micro Focus, Inc. is a company that understands how to unlock the value of legacy assets. Its software enables organizations to reuse and extend the life of legacy applications written in the COBOL source language. For Micro Focus' customers, making the most of their existing enterprise systems results in reduced costs, increased agility, and minimal risk. The same can now be said for Micro Focus' global marketing organization, thanks to an aggressive plan to reinvent its processes and galvanize the worldwide team. Read more...

Kinderstreet learns to listen, listens to learn

Take a look behind the scenes at any after-school program or childcare center and you'll discover a lot more than crayons and storybooks. You'll find reams of paperwork and administrators who spend countless hours communicating with parents and generating reports for regulators. Kinderstreet Corporation is changing all that. Launched in 2000 by six founders who are passionate about making a positive impact on young lives, Kinderstreet is ensuring that childcare providers and parents can focus on education and child development--not on processing paperwork. Read more...

CCC Information Services: customer focus puts product managers in the driver's seat

If your car has ever been damaged in an accident, you understand that streamlining the insurance claim and collision repair process is of paramount concern. For over two decades, CCC Information Services has been doing just that. CCC supplies estimating software and communications systems that help put drivers back into their cars faster after an accident. As an innovator of automated tools, CCC has grown into a $200 million company and now boasts the largest network of repair facilities and insurance companies in the industry. To remain a leader, CCC recognizes it must keep a finger on the pulse of that network. Read more...

F5 Networks takes market insights to new heights

"We have dramatically improved our process for collecting customer requirements and our knowledge of what's going on in the market?with customers and prospects alike, even companies that evaluated our gear and chose not to purchase it."

F5 Networks is the industry leader in Application Traffic Management, sending Internet traffic into and out of the best place at the best time. With the advent of Web services, the explosion of mobile computing, and increasingly unpredictable network environments, that job has never been more critical. Read more...

Ryma Technology automates product management process

A team of Canadian entrepreneurs has been listening to the software development market for years, and their experience told them that product managers are bogged down by routine tasks that are laborious, time consuming, and often counter-productive. Caught between their primary tasks of designing products and communicating with customers, sales, R&D, marketing, and senior management, product managers inevitably face major distractions as they plod through the entire product development cycle. With these issues in mind, the entrepreneurs formed Ryma Technology Solutions Inc., spent considerable time researching the market, and built FeaturePlan™, a powerful software solution that helps IT companies streamline product management. Read more...

Datatel leverages market-driven methodology to build solutions that customers really want

For more than two decades, Datatel has focused exclusively on higher education--delivering integrated information management solutions that help colleges and universities streamline their administrative processes and improve service to their constituents. These innovative technology solutions make the learning environment smarter and save clients time and money. In recent years, with an increasingly competitive landscape, the company realized it had to make its own marketing organization smarter as well. Read more...

Sitraka sharpens its focus on strategic marketing with pragmatic approach

Sitraka is a company that knows performance. A leader in the J2EE performance assurance field, Sitraka delivers advanced diagnostic solutions that help companies pinpoint and eliminate performance hazards in Java applications. But the company not only helps its customers tune-up their performance, it also focuses on sharpening its own. Toward that end, the product management team at Sitraka is unwavering in its commitment to becoming more and more market-driven. Read more...