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PRODUCT MANAGEMENT | PRODUCT MARKETING | EXECUTIVE LEADERSHIP
Agile, Roadmaps, and Requirements: Are They Mutually Exclusive?
with Pragmatic Marketing
Effective Agile Product Management Through Automation
with Christina Noren, VP of Product Management at Splunk
Eight Rules of Successful Win/Loss Analysis
with Roger Allison, CEO at Sales Cycle Analytics
Five Common Challenges for Product Managers in Agile Teams
with Pragmatic Marketing and Sure Product Consulting
Pricing a SaaS Product - What's the Big Deal?
with Barbara Nelson and Jim Geisman
Prioritizing Your Backlog for Profit
with Luke Hohmann, CEO of Enthiosys
Product Companies Need Product Managers, Not Product Owners
with Richard Mironov, Chief Marketing Officer at Enthiosys
Product Innovation: When Constraints are Your Friend
with Robert Siegel, Practioner
Role of Product Management When Development Goes Agile
with Pragmatic Marketing and Enthiosys
Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic
with Pragmatic Marketing
Strategic Role of Product Management
with Pragmatic Marketing
The Role of Feedback in Product Innovation
with Pragmatic Marketing and Vovici
To Start-Up or Not to Start-Up
with Pragmatic Marketing
Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market
with Pragmatic Marketing
Why Are We Winning? Why Are we Losing?
with Pragmatic Marketing
Buyer Personas: A Smart Way to Align Sales and Marketing
with Pragmatic Marketing
Connecting Through Content: Finding the Right Strategy to Drive Results
with Jeff Ramminger, KnowledgeStorm
Create and Deliver Surprisingly Compelling Software Demonstrations
with Peter Cohan, Principal of The Second Derivative
Creating White Papers that Lead Prospects to Your Business
with Michael A. Stelzner, Author of Writing White Papers: How to Capture Readers and Keep Them Engaged
Five Keys to Increasing Customer Satisfaction
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma,
VP of Client Services at Vovici
Got a Great Product? Get Over It!
with Pragmatic Marketing
Guiding Your Product Launch with Buyer Personas
with Pragmatic Marketing
New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly
with David Meerman Scott, Online Thought-Leadership
Strategist
Product Launch as a Key Business Process
with Catherine Kitcho, Launch Consultant at Launch
Doctor
Product Launch Readiness: Planning for Sales Velocity
with Pragmatic Marketing
Product Launch Owner: Superhero of a Product Launch
with Pragmatic Marketing
Product Launch in an Agile World
with Pragmatic Marketing
Ten Ways to Identify an Impending Product Launch Disaster
with Pragmatic Marketing
Tips for Product Launch Marketing Success
with Pragmatic Marketing
Tuned In Social Media
with David Meerman Scott, Online Thought-Leadership Strategist
Introduction to Tuned In: How to Uncover Extraordinary Opportunities that Lead to Business Breakthroughs
with Pragmatic Marketing
Leading Teams to Do Great Things: How to Succeed When You Have all the Responsibility and No Authority!
with Anne Pauker Kreitzberg, President of Cognetics Corporaration
Measure what Matters: Evaluating the Effectiveness of Product Management
with Pragmatic Marketing
Tuned In Buyer Experiences
with Kristin Zhivago, founder of Zhivago Marketing Partners, Inc.
Tuned in Cultures
with Anne Pauker Kreitzberg, President of Cognetics Corporation
Tuned in Leadership
with Art Petty, leadership strategist, Founder and Principal of Strategy
& Management Innovations
Winning in a Down Economy
with Pragmatic Marketing
