Join Pragmatic Live as we discuss how companies have increased win-rates, improved competitive positioning, and helped to plan for the future by using internal "crowd sourced" competitive intelligence.


This webinar will share with you real-world examples of companies that have created programs to increase competitive knowledge mining and sharing, as well as the best practices they’ve put in place.  Sign up for webinar

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Archive

PRODUCT MANAGEMENT | PRODUCT MARKETING | EXECUTIVE LEADERSHIP


Product Management

How to Capture Innovation from Existing Intelligence

with Steve Rivkin, founder of Rivkin & Associates LLC

Mapping the Sales Trail

with Jan Triplett, CEO of Business Success Center

Dogs & Cats: How Product Management Can Work with UX Designers to Create Great Products

with Stephanie Bergman, ADP and Patrick Neeman, Apptio

 

Stop the Guesswork! A Pragmatic Approach to Pricing

with Pragmatic Marketing

Increase the ROI of Your Betas

with Luke Freiler, CEO and Founder of Centercode

Agile, Roadmaps, and Requirements: Are They Mutually Exclusive?

with Pragmatic Marketing

Effective Agile Product Management Through Automation

with Christina Noren, VP of Product Management at Splunk

Eight Rules of Successful Win/Loss Analysis

with Roger Allison, CEO at Sales Cycle Analytics

Five Common Challenges for Product Managers in Agile Teams

with Pragmatic Marketing and Sure Product Consulting

How Ariba Went from Tribal to World Class - PODCAST

with Joe Fox, Vice President, Ariba and John Milburn, Pragmatic Marketing Instructor

Pricing a SaaS Product - What's the Big Deal?

with Barbara Nelson and Jim Geisman

Prioritizing Your Backlog for Profit

with Luke Hohmann, CEO of Enthiosys

Product Companies Need Product Managers, Not Product Owners

with Richard Mironov, Chief Marketing Officer at Enthiosys

Product Innovation: When Constraints are Your Friend

with Robert Siegel, Practioner

Role of Product Management When Development Goes Agile

with Pragmatic Marketing and Enthiosys

Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic

with Pragmatic Marketing

Strategic Role of Product Management

with Pragmatic Marketing

The Role of Feedback in Product Innovation

with Pragmatic Marketing and Vovici

To Start-Up or Not to Start-Up

with Pragmatic Marketing

Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market

with Pragmatic Marketing

Why Are We Winning? Why Are we Losing?

with Pragmatic Marketing


Product Marketing (Go-to-Market)

Buyer Personas: A Smart Way to Align Sales and Marketing

with Pragmatic Marketing

Connecting Through Content: Finding the Right Strategy to Drive Results

with Jeff Ramminger, KnowledgeStorm

Create and Deliver Surprisingly Compelling Software Demonstrations

with Peter Cohan, Principal of The Second Derivative

Creating White Papers that Lead Prospects to Your Business

with Michael A. Stelzner, Author of Writing White Papers: How to Capture Readers and Keep Them Engaged

Five Keys to Increasing Customer Satisfaction

with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, VP of Client Services at Vovici

Got a Great Product? Get Over It!

with Pragmatic Marketing

Guiding Your Product Launch with Buyer Personas

with Pragmatic Marketing

Modern Competitive Intelligence: Use Customer Insights to Create Actionable Strategies

with Tim Rhodes, Oracle and Allan Armstrong, Eigenworks

New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly

with David Meerman Scott, Online Thought-Leadership Strategist

Product Launch as a Key Business Process

with Catherine Kitcho, Launch Consultant at Launch Doctor

Product Launch Readiness: Planning for Sales Velocity

with Pragmatic Marketing

Product Launch Owner: Superhero of a Product Launch

with Pragmatic Marketing

Product Launch in an Agile World

with Pragmatic Marketing

Ten Ways to Identify an Impending Product Launch Disaster

with Pragmatic Marketing

Tips for Product Launch Marketing Success

with Pragmatic Marketing

Tuned In Social Media

with David Meerman Scott, Online Thought-Leadership Strategist


Executive Leadership

How Veda Became Market Driven - PODCAST

with John Wilson, Executive General Manager, Veda and John Milburn, Pragmatic Marketing Instructor

Introduction to Tuned In: How to Uncover Extraordinary Opportunities that Lead to Business Breakthroughs

with Pragmatic Marketing

Leading Teams to Do Great Things: How to Succeed When You Have all the Responsibility and No Authority!

with Anne Pauker Kreitzberg, President of Cognetics Corporaration

Measure what Matters: Evaluating the Effectiveness of Product Management

with Pragmatic Marketing

Tuned In Buyer Experiences

with Kristin Zhivago, founder of Zhivago Marketing Partners, Inc.

Tuned in Cultures

with Anne Pauker Kreitzberg, President of Cognetics Corporation

Tuned in Leadership

with Art Petty, leadership strategist, Founder and Principal of Strategy & Management Innovations

Winning in a Down Economy

with Pragmatic Marketing


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