Pricing is the most powerful marketing lever you have, but it's also the least understood. This webinar will share the inside workings of pricing like you've never seen it before. It will provide actionable insights and address many of the questions that face those involved in pricing strategies:

Value-based pricing. What is it? How do we know how much value we offer?  How can we create more value so our customers will pay us more?  

Price segmentation. How do we charge different customers different prices? 

Portfolio pricing. How does pricing relate to versions and complements?  What can we do with our portfolios to make more money?

Join Pragmatic Marketing Instructor Mark Stiving as he delves into this often intimidating topic with information to help you succeed. Register now.

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Archive

PRODUCT MANAGEMENT | PRODUCT MARKETING | EXECUTIVE LEADERSHIP

Product Management

Increase the ROI of Your Betas
with Luke Freiler, CEO and Founder of Centercode

Agile, Roadmaps, and Requirements: Are They Mutually Exclusive?
with Pragmatic Marketing

Effective Agile Product Management Through Automation
with Christina Noren, VP of Product Management at Splunk

Eight Rules of Successful Win/Loss Analysis
with Roger Allison, CEO at Sales Cycle Analytics

Five Common Challenges for Product Managers in Agile Teams
with Pragmatic Marketing and Sure Product Consulting

How Ariba Went from Tribal to World Class - PODCAST
with Joe Fox, Vice President, Ariba and John Milburn, Pragmatic Marketing Instructor

Pricing a SaaS Product - What's the Big Deal?
with Barbara Nelson and Jim Geisman

Prioritizing Your Backlog for Profit
with Luke Hohmann, CEO of Enthiosys

Product Companies Need Product Managers, Not Product Owners
with Richard Mironov, Chief Marketing Officer at Enthiosys

Product Innovation: When Constraints are Your Friend
with Robert Siegel, Practioner

Role of Product Management When Development Goes Agile
with Pragmatic Marketing and Enthiosys

Start with the Ending: When the Role of Product Management Changes from Tactical to Strategic
with Pragmatic Marketing

Strategic Role of Product Management
with Pragmatic Marketing

The Role of Feedback in Product Innovation
with Pragmatic Marketing and Vovici

To Start-Up or Not to Start-Up
with Pragmatic Marketing

Using Market-Driven Techniques to Align Your Own Quarterly and Annual Goals with the Market
with Pragmatic Marketing

Why Are We Winning? Why Are we Losing?
with Pragmatic Marketing


Product Marketing (Go-to-Market)

Buyer Personas: A Smart Way to Align Sales and Marketing
with Pragmatic Marketing

Connecting Through Content: Finding the Right Strategy to Drive Results
with Jeff Ramminger, KnowledgeStorm

Create and Deliver Surprisingly Compelling Software Demonstrations
with Peter Cohan, Principal of The Second Derivative

Creating White Papers that Lead Prospects to Your Business
with Michael A. Stelzner, Author of Writing White Papers: How to Capture Readers and Keep Them Engaged

Five Keys to Increasing Customer Satisfaction
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, VP of Client Services at Vovici

Got a Great Product? Get Over It!
with Pragmatic Marketing

Guiding Your Product Launch with Buyer Personas
with Pragmatic Marketing

Modern Competitive Intelligence: Use Customer Insights to Create Actionable Strategies
with Tim Rhodes, Oracle and Allan Armstrong, Eigenworks

New Rules of Marketing: Strategies and Tactics for Reaching Your Buyers Directly
with David Meerman Scott, Online Thought-Leadership Strategist

Product Launch as a Key Business Process
with Catherine Kitcho, Launch Consultant at Launch Doctor

Product Launch Readiness: Planning for Sales Velocity
with Pragmatic Marketing

Product Launch Owner: Superhero of a Product Launch
with Pragmatic Marketing

Product Launch in an Agile World
with Pragmatic Marketing

Ten Ways to Identify an Impending Product Launch Disaster
with Pragmatic Marketing

Tips for Product Launch Marketing Success
with Pragmatic Marketing

Tuned In Social Media
with David Meerman Scott, Online Thought-Leadership Strategist


Executive Leadership

How Veda Became Market Driven - PODCAST
with John Wilson, Executive General Manager, Veda and John Milburn, Pragmatic Marketing Instructor

Introduction to Tuned In: How to Uncover Extraordinary Opportunities that Lead to Business Breakthroughs
with Pragmatic Marketing

Leading Teams to Do Great Things: How to Succeed When You Have all the Responsibility and No Authority!
with Anne Pauker Kreitzberg, President of Cognetics Corporaration

Measure what Matters: Evaluating the Effectiveness of Product Management
with Pragmatic Marketing

Tuned In Buyer Experiences
with Kristin Zhivago, founder of Zhivago Marketing Partners, Inc.

Tuned in Cultures
with Anne Pauker Kreitzberg, President of Cognetics Corporation

Tuned in Leadership
with Art Petty, leadership strategist, Founder and Principal of Strategy & Management Innovations

Winning in a Down Economy
with Pragmatic Marketing


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