Upcoming Webinars
A free series with industry experts and thought-leaders on the latest techniques, market research and insight into the state of technology product management and marketing today.
All webinars are conducted at:
10:00 AM - 11:00 AM Pacific Daylight Time
1:00 PM - 2:00 PM Eastern Daylight Time
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Driving Product Value
with Laser-Like Focus
Hosted by TeleLogic
with Jim Foxworthy
Pragmatic
Marketing Instructor
Some organizations are ‘customer-driven’ and respond
first to their existing clients. Others are ‘sales-driven’ and respond to
anyone at the front door with a suitcase full of unmarked bills. Others
say they are ‘innovative’ yet have a history of building products because they
can, but not because they should. Every product organization should be
focused on delivering product value to their target markets and to their own
business.
Join Telelogic and Pragmatic Marketing for a webcast
which will focus on using an organization’s distinctive competence to filter
and prioritize investment into new and existing products. Once everything
is aligned and communicated to all levels of your team, you will have
laser-like focus that produces predictability, efficiency and profit.
Register for this event
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To Start-Up or Not to Start-Up
  with by Paul Young and
John Milburn
"That is dumbest idea
I have ever heard!" "Process sucks, we don't do that
here!" "We don't play the MRD whisper
game!"
Have you ever thought about being a Product Manager at a startup? If
so (or if you are currently at one), you often hear comments like these from
the founder. Do you wonder how you're ever going to get it all done? Between
Development building "cool technology," and Sales selling to “anyone
with money” for the deal-of-the-day, who has time for strategic thoughts or
planning?
In this webinar, product management experts Paul Young, Director of
Product Management at an Austin, TX start-up and John Milburn, Consultant at
Pragmatic Marketing will discuss what it takes to make Product Management
successful at a startup organization.
Register for this event
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Tuned In Leadership
with Art Petty
Founder and Principal of Strategy & Management
Innovations
Just as Pragmatic Marketing's new book Tuned In is a call to arms for organizations large and small to focus
on the activities and issues that lead to creating offerings that resonate with
buyers, Tuned In represents a powerful and practical philosophy of action for
leaders from the CEO to first-line managers.
Value creation is at the core of any leader's reason-for-being and leveraging
the principles and ideas espoused in Tuned In will help the leader navigate the
challenges and pitfalls that so often distract entire organizations from
fulfilling this value creation mission.
The Tuned In Leader focuses on creating a culture where the Six Steps become
embedded in the organization's DNA as the only way of conducting business. From
strategy creation and execution to talent identification and development, this
powerful framework provides guidance for leaders at all levels to develop the
style and approaches that resonate internally and that inspire individuals and
teams to remarkable success.
Register for this
event
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Tuned In Buyer Experiences
with Kristin Zhivago
Founder of Zhivago
Marketing Partners
The whole buying process has been turned on its head over the last decade,
thanks to web search and sites. But, as David Meerman Scott, author of New Rules
of Marketing & PR rightly points out, companies are still marketing and
selling the "old" way.
The result, predictably, is buyer experiences that are definitely not "tuned
in," but instead frustrate the buyer. Frustrated buyers don't stay frustrated
long, because all they have to do is stop trying to buy from the tuned-out
seller, and click over to a seller who is tuned in. Buyers can load up three
shopping carts in a matter of minutes, all the while deciding which seller is
making it easiest. As they zip through their buying process, they decide which
vendor "resonates" - and ignore the rest. The buyer will give the "resonator"
his business - this time and every time thereafter, as long as the resonator
continues to stay tuned in.
Buyers have a buying experience in mind before they start buying. Tuned in
organizations know what buyers have in mind, long before the buyer shows up.
When the buyer shows up, the seller has the perfect solution for them - one they
want to buy, without being coerced, one that is easy to buy.
If you're tuned in, the minute your buyers arrive at your website, store, or
office, they will immediately understand the value of your product or service -
to them. This immediate understanding is critical to your sales, and critical to
your long-term success in the click-through world we live in. They will easily
make a purchase. They will be delighted when the product shows up, and even more
delighted as they use the product. They will tell their friends. More buyers
will come to you, expecting to be delighted. This is resonator revenue-flow
nirvana, and any company can obtain it, using the Tuned In methods.
Register for this
event
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Tuned In Cultures
with Anne Kreitzberg
President of Cognetics Corporation
We all know how hard it is to make changes in our lives. Whether it’s a New
Year’s Resolution or figuring out a new way to get to work when our usual route
is shut down, it takes some getting used to. If change is tough in our personal
lives, it’s even more difficult at work – especially if we’re the ones behind
the change.
You know what it’s like when changes are announced. Some people chuckle about
the “new flavor of the month”. Others wonder if management has nothing better to
do than introduce new programs of unclear value. Still others take a “wait and
see” approach. And we all know folks who look change square in the eye and say,
“bring it on.”
If you don’t have a Tuned In Culture that is so compelling it resonates with
everyone in your organization, learn how to create one – so that the Six Steps
becomes a natural way to work.
Register for this
event
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Do you have a great webinar topic to present?
As part of our ongoing commitment to delivering timely and relevant information to the product management and marketing community, we are always looking for topics of interest to market-driven leaders, product managers and marketers. If you have something to tell Pragmatic Marketing's community, please contact us with your ideas.
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