Upcoming Webinars
A free series with industry experts and thought-leaders on the latest techniques, market research and insight into the state of technology product management and marketing today.
All webinars are conducted at:
10:00 AM - 11:00 AM Pacific Standard/Daylight Time
1:00 PM - 2:00 PM Eastern Standard/Daylight Time
Note: If you are unable to attend live, recordings are posted to the archive within a few days.
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Product Launch in an Agile World
with Dave Daniels
Instructor at Pragmatic Marketing
How would you like to ship something every week?
Agile software development methods can produce dramatic productivity improvements but can also create havoc for Sales and Marketing teams. Frequent product releases can often surpass the ability of organizations to absorb the changes in a manageable way. This can result in new product capabilities that should be emphasized being lost in the chaos of getting the product to market. It also has the potential to disrupt the sales cycle.
Better definition of the "Product Launch" as the beginning of the sales process and not the end of the development cycle changes the perspective significantly. Instead of repeatedly forcing new versions of the product out the building, the focus shifts to how to sell the product, regardless of the incremental features added in any given iteration.
This webinar will examine how Development and Marketing see each other, and discuss the new opportunities Marketing has in an Agile world.
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Product Companies Need Product Managers Not Product Owners
 with Rich Mironov
Chief Marketing Officer at Enthiosys
Product Managers are responsible for the overall market success of their products, not just delivery of software. In the Agile world, a new title is emerging -- the Product Owner -- which covers just a small subset of the Product Management role.
While this makes sense for internal IT groups that have traditionally gone without Product Management, Agile product companies (that need to deliver customer revenue with their offerings) need full-fledged Product Managers to drive strategic activities and manage organizational/external participation.
What kinds of market failures can we expect when there's (only) a Product Owner assigned to revenue-producing projects?
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Five Keys to Increasing Customer Satisfaction
with Jeffrey Henning, Chief Strategy Officer at Vovici and Brian Koma, Vice President of Client Services at Vovici
How do you prioritize your requirements to your user base? Is it the squeaky wheel that gets the grease when it comes to requirements generation and prioritization?
Learn the most important things you can do to increase customer satisfaction including how to measure satisfaction from the customer's point of view, how to use customer feedback to improve performance and how to leverage social networking to gather customer feedback.
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Prioritizing Your Backlog for Profit
 with Luke Hohmann
CEO of Enthiosys
Agile product managers (and their Agile development teams) are told to prioritize backlogs based on ROI. In practice, this isn't possible. Prioritizing for Profit is a better approach. By defining a core set of attributes that include stakeholder preferences, corporate strategy, and specific ways to increase profitability, product managers can create backlogs that support the company's longer-term goals as well as short-term development needs.
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Agile Roadmapping
 with Scott Gilbert, President at Enthiosys and Jeff Brantley, Director of Product Management at Borland
Roadmapping is a critical planning process, and becomes even more strategic as teams move to Agile. Roadmaps bridge the gap between "our next release" and three year corporate vision so that product teams can address the fuzzy twelve-to-twenty month gap.
Scott will present the essential elements of a market-driven roadmap -- including segments, market events and rhythms, technical architectures, and release timing and Jeff will talk about how Borland has applied these techniques to their own internal planning.
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Effective Agile Product Management Through Automation
with Christina Noren, VP of Product Management at Splunk
Sometimes it seems that agile development is an end run around effective product planning and market analysis. It also can undermine product positioning and roadmapping. Yet the benefits of a more responsive and productive product development team are too significant to ignore.
Learn how the Splunk product management team is automating the Pragmatic Marketing Framework to feed continuous market-driven priorities into an agile development process, and then leveraging this automation for continuous communication back to its user community, customers and field organization.
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Do you have a great webinar topic to present?
As part of our ongoing commitment to delivering timely and relevant information to the product management and marketing community, we are always looking for topics of interest to market-driven leaders, product managers and marketers. If you have something to tell Pragmatic Marketing's community, please contact us with your ideas.
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