Do you need a practical and repeatable way to communicate product plans, strategy, and vision to multiple audiences – both inside and outside the company?

When market requirements documents (MRD) and product requirements documents (PRD) offer too much detail, and traditional "marketing" roadmaps offer too little, how do you communicate your plans to Development, Marketing, Sales, and executives in a meaningful way?

Attend the Pragmatic Roadmapping seminar to learn how to achieve success by aligning your product strategy with the market.

Pragmatic Roadmapping teaches techniques for planning, consolidating and communicating product strategy information to different audiences. It is designed for members of the product management, marketing and development teams tasked with planning and communicating product strategy (complete agenda).

• Planning – How can product managers assure product plans meet market needs? How do you consolidate multiple product plans into a common view of the overall strategy? Where does a roadmap fit with product and market requirements?

• Resource Alignment - A product manager’s ability to act as “president of the product” is directly affected by their ability to get other stakeholders in the business aligned with the direction and plan. Product roadmaps are an effective tool to drive this alignment by ensuring requirements are succinctly and clearly stated, and laid out in an effective way to get the appropriate technical, marketing and financial resources assigned. Identify points of resistance to your products and the criteria buyers use to make decisions. Define targeted segments, identify buying criteria and processes, and then use this information to develop competitive messages and strategies.
• Building the Roadmap - Product managers are constantly challenged with the question of how much detail should be in a roadmap. What goes into an internal vs. an external roadmap? How does an effective product manager consolidate multiple product plans into a single integrated view? Assess marketing assets and liabilities – What resources would have the most influence on the sales channel and potential buyers? How could you leverage partners, channels, or other assets to create a competitive advantage?
• Communicating Internally & Externally - What should be considered when disclosing a roadmap outside of the organization? Product managers need to be knowledgeable of the legal and confidentiality guidelines around roadmaps and how they can positively (and negatively) impact sales and revenue.
• Tracking Progress - Roadmaps can be used as a checkpoint against changes in market conditions that may impact the product plan. By using a single “snapshot”, adjustments can be made more quickly and communicated more effectively to all stakeholders.
  

View upcoming dates and locations for the Pragmatic Roadmapping seminar.