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911 items matching your criteria.
- Fifteen Rules of Proposal Writing: How to Apply the Marketing Spin without Writing Marketing Fluff [1%] [http://www.pragmaticmarketing.com/publications/topics/07/fifteen-rules-of-proposal-writing-how-to-apply-the-marketing-spin-without-writing-marketing-fluff]
- What are the rules of great proposal crafting? How do you apply the “marketing spin” without writing the “marketing fluff?” Most everyone knows great ...
- Articles on Agile Product Management [1%] [http://www.pragmaticmarketing.com/resources/agile]
- The Online Media Room: A terrific place to market directly to buyers (yes, buyers!) [1%] [http://www.pragmaticmarketing.com/publications/magazine/5/4/the-online-media-room-a-terrific-place-to-market-directly-to-buyers-yes-buyers]
- When people want to know what’s current about an organization, it’s the first place your buyers go. Learn more about how to create a valuable online media ...
- Viral Marketing: Let The World Tell Your Story for Free [1%] [http://www.pragmaticmarketing.com/publications/magazine/5/5/viral-marketing-let-the-world-tell-your-story-for-free]
- For marketers, one of the coolest things about the Web is when an idea takes off, it can propel a brand or company to fame and fortune. For free. By David ...
- Add “Quick Hits” and (Finally) Address Those Priority 3 Enhancements [1%] [http://www.pragmaticmarketing.com/publications/magazine/5/5/add-201cquick-hits201d-and-finally-address-those-priority-3-enhancements]
- Woe to the minor enhancement request that gets tagged as a dreaded Priority 3 or nice-to-have feature during the prioritization phase of a project. All too ...
- Articles on Market Analysis [1%] [http://www.pragmaticmarketing.com/resources/market-analysis]
- Articles on Product Strategy [1%] [http://www.pragmaticmarketing.com/resources/product-strategy]
- Let's Talk About the "Backlog"! [1%] [http://www.pragmaticmarketing.com/publications/topics/08/lets-talk-about-the-backlog]
- Since the backlog is the prioritized list of necessary work, it’s pretty natural for some teams to assign its maintenance to the Product Manager. At first ...
- Maximize Your Word-of-Mouth Marketing: Turning users into fans [1%] [http://www.pragmaticmarketing.com/publications/magazine/6/3/maximize-your-word-of-mouth-marketing-turning-users-into-fans]
- It isn’t just about winning customers anymore. You have to build fans. By Scott Sehlhorst
- Your Prospects Love White Papers: Are you giving them what they want? [1%] [http://www.pragmaticmarketing.com/publications/magazine/5/5/your-prospects-love-white-papers-are-you-giving-them-what-they-want]
- Is your business struggling to attract prospects? Are you wondering how can you stand out in a sea of marketing noise? Ultra-short attention spans make it ...
- Six Suggestions for Shaping Your Strategy Program [1%] [http://www.pragmaticmarketing.com/publications/topics/07/six-suggestions-for-shaping-your-strategy-program]
- A rigorous approach to strategy keeps an organization healthy. By Art Petty.
- Top 10 Tools to Measure User Experience [1%] [http://www.pragmaticmarketing.com/publications/magazine/7/5/top-10-tools-to-measure-user-experience]
- The one fundamental truth vital to web product development success is to know the mind of the user. By Giovanni Calabro
- Social Networks [1%] [http://www.pragmaticmarketing.com/about/social-networks]
- Before the MRD [1%] [http://www.pragmaticmarketing.com/publications/topics/09/before-the-market-requirements-document]
- The market requirements document (MRD) is one of the key product management artifacts. But did you know there is a document that product managers should have ...
- Customer Testimonials [1%] [http://www.pragmaticmarketing.com/about/seminar-testimonials]
- Get Tuned In [1%] [http://www.pragmaticmarketing.com/tunedin/tuned-in]
- Find unresolved problems, create breakthrough experiences and launch market resonators.
- To Startup or Not to Startup? [1%] [http://www.pragmaticmarketing.com/publications/magazine/6/2/to-startup-or-not-to-startup]
- WANTED: Product manager to work in exciting, fast-paced startup! Must be willing to accept longer hours for less pay. Ability to wrangle founder’s gigantic ego ...
- The New Leader Development Dilemma [1%] [http://www.pragmaticmarketing.com/publications/magazine/6/2/the-new-leader-development-dilemma]
- Why not promote our best and brightest to lead? After all, these individuals proved themselves as individual contributors, managing projects or products, or ...
- Utilizing Co-Design to Create Market-Driven Products [1%] [http://www.pragmaticmarketing.com/publications/magazine/6/2/utilizing-co-design-to-create-market-driven-products]
- Designers are not typically users of a product, yet they often engineer a product with little or no end user involvement—and without understanding in advance ...
- Start With the Ending: When the Role of Product Management Changes from Tactical to Strategic [1%] [http://www.pragmaticmarketing.com/resources/archived-webinars/start-with-the-ending]
- Webinar with John Milburn
- Tuned In Blog [1%] [http://www.pragmaticmarketing.com/tunedin/tuned-in-blog]
- The Myth of the Two-Page White Paper [1%] [http://www.pragmaticmarketing.com/publications/topics/07/the-myth-of-the-two-page-white-paper]
- I am often asked to recommend an optimal length for a white paper. To answer this question, comparing white papers to other forms of business and technical ...
- Pragmatic Marketing Team [1%] [http://www.pragmaticmarketing.com/about/team/pragmatic_team]
- Comments from Attendees [1%] [http://www.pragmaticmarketing.com/seminars/executive-briefing-seminar-testimonials]
- Executive Briefing
- Enabling Cross-Functional Teams: A Leadership Role for Product Managers [1%] [http://www.pragmaticmarketing.com/publications/topics/09/enabling-cross-functional-teams-a-leadership-role-for-product-managers]
- A cross-functional team helps communicate more broadly, gain alignment more easily, and builds better products. And as an added benefit, the team helps product ...
- Want to Create Hit Products and Services? You Must Focus On Your Distinctive Competence (June 10, 2008) [1%] [http://www.pragmaticmarketing.com/about/news/want-to-create-hit-products-and-services-you-must-focus-on-your-distinctive-competence-june-10-2008]
- Hit products and services like the iPod, Starbucks and FedEx were seemingly embraced by the market overnight. But it wasn't luck, creativity or clever ...
- Experts Debunk the Myth that Innovation Drives Business Breakthroughs (June 17, 2008) [1%] [http://www.pragmaticmarketing.com/about/news/experts-debunk-the-myth-that-innovation-drives-business-breakthroughs-june-17-2008]
- These days, “innovation” as a business driver is hot. This has led many organizations (start-ups in particular) to focus exclusively on their ability to ...
- Experts Reveal How to Create Products and Services So Powerful They Sell Themselves (July 22, 2008) [1%] [http://www.pragmaticmarketing.com/about/news/experts-reveal-how-to-create-products-and-services-so-powerful-they-sell-themselves-july-22-2008]
- Any organization—companies large and small, nonprofits, government agencies, entrepreneurs and independent professionals, even churches, authors, and rock ...
- Beware: Vision Statements and Mission Statements Suck as Communications Tools (July 29, 2008) [1%] [http://www.pragmaticmarketing.com/about/news/vision-statements-and-mission-statements-suck-as-communications-tools-july-29-2008]
- Tuned out organizations try to engineer mission statements, corporate vision documents, and poorly executed advertising taglines, say the authors of a hot new ...
- Tuned In Leadership [1%] [http://www.pragmaticmarketing.com/tunedin/webinars/tuned-in-leadership]
- Webinar with Art Petty
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