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The Secret of Moulin Rouge and the Art of Product Positioning [97%] [http://www.pragmaticmarketing.com/publications/topics/03/0307el]
"You take a very simple story and you tell it in a very complicated way." By Eran Livneh
When Should You Name a Product? [94%] [http://www.pragmaticmarketing.com/resources/ask/when-should-you-name-a-product]
Can you tell me at what point in the process should an organization name a product and what is your recommended process to accomplish this successfully?
Articles on Positioning [94%] [http://www.pragmaticmarketing.com/resources/positioning]
A Look at Clarity in Positioning [91%] [http://www.pragmaticmarketing.com/publications/magazine/2/4/0407sj]
Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents which drive all outbound communications. the ...
Getting Management to Buy-In on Positioning [90%] [http://www.pragmaticmarketing.com/publications/magazine/2/5/0410la]
Are your product people muttering that management doesn't listen to them? Adapt a positioning process that includes executive management approval of your ...
Branding and Positioning [85%] [http://www.pragmaticmarketing.com/publications/topics/03/0312la]
What's the difference? And can you afford it? By Lawson Abinanti
The Pragmatic Marketer: Volume 2 Issue 4 [81%] [http://www.pragmaticmarketing.com/publications/magazine/2/4/index]
The journal for technology product managers and marketing professionals
Brand Extensions [81%] [http://www.pragmaticmarketing.com/resources/ask/brand-extensions]
We have a product which is well recognized in the industry. However, it is narrowly associated with a certain type of functionality. We are about to release ...
Pride, Denial, and Product Positioning [80%] [http://www.pragmaticmarketing.com/publications/topics/04/0410jm1]
For Product Managers who are have not been through the product positioning exercise a few times, the greatest difficulty about it may not be the effort itself ...
Stand out in the crowd [76%] [http://www.pragmaticmarketing.com/publications/topics/03/0310la]
The lesson for business-to-business (B2B) software marketers is (no, not intimidation!): it pays to clearly and compellingly differentiate your products from ...
Competitive Information and Sales Guides: What Sales Forces Need to Win [75%] [http://www.pragmaticmarketing.com/publications/magazine/2/3/0203st]
Six field-tested salespeople-approved best practices to help you put competitive intelligence to work for your sales force.
Product Management Job Titles [74%] [http://www.pragmaticmarketing.com/publications/topics/02/0202sj]
Titles really are a mess in our business. What one company calls a product manager, another calls a product marketing manager. By Steve Johnson
There's a reason no one is listening [73%] [http://www.pragmaticmarketing.com/publications/magazine/1/2/04ar]
You can't reach multiple audiences with a generic message. By Adele Revella.
Practical Rules for Product Management: Some rules just aren’t meant to be broken (Part 4) [72%] [http://www.pragmaticmarketing.com/publications/magazine/7/1/practical-rules-for-product-management]
Part 4 of interpretations and personal experiences of Pragmatic Marketing’s 20 rules for product management success. By Maureen Rogers
Product Management Tips & Essential Product Manager Tools, Where to Begin in Product Management [72%] [http://www.pragmaticmarketing.com/publications/topics/03/0301bw]
So you're in a new role as product manager. Where do you begin? By Brandon Whichard
March 2004 [72%] [http://www.pragmaticmarketing.com/publications/newsletter/2004/03]
Product Management Success at Quest Software [71%] [http://www.pragmaticmarketing.com/publications/magazine/4/2/quest]
The Pragmatic Marketer: Volume 2 Issue 5 [71%] [http://www.pragmaticmarketing.com/publications/magazine/2/5/index]
The journal for technology product managers and marketing professionals
Success Metrics for Marketing [70%] [http://www.pragmaticmarketing.com/resources/ask/success-metrics-for-marketing]
I am trying to develop a key dashboard for my marketing team to measure our success. Projects are always qualitative but what quantitative metrics can be used ...
Sample Product Marketing Manager Job Description [69%] [http://www.pragmaticmarketing.com/publications/topics/job-descriptions/sample-product-marketing-manager-job-description]
Hiring managers should be clear about the job responsibilities before hiring a product marketing manager. This job description details the skills to look for ...
Sample Sales Engineer Job Description [68%] [http://www.pragmaticmarketing.com/publications/topics/job-descriptions/sample-sales-engineer-job-description]
The Sales Engineer must be able to articulate technology and product positioning to both business and technical users.
How Would You Define Product Identity Relative To Brand Identity? [67%] [http://www.pragmaticmarketing.com/resources/ask/how-would-you-define-product-identity-relative-to-brand-identity]
How you would define product identity relative to brand identity? Is there anything that is essentially a standard definition for product identity or is it ...
Product vs. Solution [67%] [http://www.pragmaticmarketing.com/resources/ask/product-vs-solution]
How would you define the difference between a "product" and a "solution"?
Quest Software [67%] [http://www.pragmaticmarketing.com/about/company-success-profiles/quest-software]
The Next Wave in Marketing Software and How to Improve Win Rate with SME [67%] [http://www.pragmaticmarketing.com/publications/topics/03/0311tl]
Hitting the Brick Wall? A well-understood and growing problem exists pertaining to the interaction between sales and marketing. What is this severe disconnect? ...
Managing Complex Competitive Environments [65%] [http://www.pragmaticmarketing.com/publications/topics/03/0309tl]
Foremost in the minds of product managers is determining the best way in which to position their products against competitors. The decisions made have huge ...
Sample Product Manager Job Description [65%] [http://www.pragmaticmarketing.com/publications/topics/job-descriptions/sample-product-manager-job-description]
Hiring managers should be clear about the job responsibilities before hiring a product manager. This job description details the skills to look for in ...
Why Are We Winning and Why Are We Losing? [59%] [http://www.pragmaticmarketing.com/publications/newsletter/2002/08]
Launch Tactics 2004 [59%] [http://www.pragmaticmarketing.com/publications/topics/04/0401sd]
OK. It's Friday at 4:45 pm and your CEO or VP of Marketing says "we need to release the product next week." Do you panic? Instead of pulling your hair out, ...
Contract Product Management [58%] [http://www.pragmaticmarketing.com/resources/ask/contract-product-management]
What are your thoughts on the prospects for contracting out product management? I have engaged with companies that I have worked with in the past to provide ...
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