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How to Fit Your Product Strategy to Small & Medium-Sized Businesses [38%] [http://www.pragmaticmarketing.com/publications/magazine/4/5/0610ls]
Opportunities abound for the small and medium-sized businesses (SMBs) market to adopt technologies that will advance their operations and expand their sales ...
Technology Assessment for a Better Strategy [37%] [http://www.pragmaticmarketing.com/publications/magazine/5/1/technology-assessment-for-a-better-strategy]
“Strategy” is such an overused term in our industry. “Where’s your STRATEGY?” or “It’s our STRATEGIC direction!” or “How do these tactics fit into the ...
Why Are Developing Countries Losing The Five Star Status Race? [37%] [http://www.pragmaticmarketing.com/publications/topics/07/why-are-developing-countries-losing-the-five-star-status-race]
No single country can withhold a great success and without interaction with other countries. Today, it is necessary to play the expansion game under global ...
Shortening the Sales Cycle [36%] [http://www.pragmaticmarketing.com/publications/topics/03/0309ds]
Techniques for PMs to impact the sales cycle. By implementing them, they can show strong ROI for the PM role. By Daniel Shefer
Product Management Triad [36%] [http://www.pragmaticmarketing.com/publications/magazine/7/5/product-management-triad]
Some product managers have a natural affinity for working with Development, others for Sales and Marketing Communications, and others prefer to work on ...
Rethinking the Way You Do Business [36%] [http://www.pragmaticmarketing.com/publications/magazine/2/4/0407cs]
Alignment—A Little-Understood Aspect of Product Management [36%] [http://www.pragmaticmarketing.com/publications/magazine/7/3/alignment-a-little-understood-aspect-of-product-management]
Knowing and understanding the customer is often called alignment. This article provides a foundation for the concept of alignment and relates it to several ...
Don’t Let the Sun Go Down [35%] [http://www.pragmaticmarketing.com/publications/magazine/8/2/dont-let-the-sun-go-down]
Techniques for sunsetting or retiring products and features. Sunsetting is the process of pulling a product or feature from the market when the cost of ...
Marketing and Sales Materials: Business First [35%] [http://www.pragmaticmarketing.com/publications/topics/04/0408jm4]
Creating business oriented collateral and sales tools that successfully convince executives and non- technical managers to make a purchase. By Jacques Murphy
Five Ways to Torpedo Your Product Management Career [34%] [http://www.pragmaticmarketing.com/publications/magazine/8/1/five-ways-to-torpedo-your-product-management-career]
With technology-based solutions it really does “take a village” to raise a successful product. Failing to recognize that can lead to disaster. Learn the five ...
Tuned In Strategies for 2008 [34%] [http://www.pragmaticmarketing.com/publications/topics/08/tuned-in-strategies-for-2008]
How well are your products and services resonating in the marketplace? By Phil Myers
Framework for Creating Effective Product Presentations [33%] [http://www.pragmaticmarketing.com/publications/magazine/4/4/0608mjt]
Product and marketing managers must provide a constant and up-to-date flow of information to the sales team, customers, and partners about the products they ...
Three Tips at the Tip of the Iceberg: How to ensure the success of your IT projects [32%] [http://www.pragmaticmarketing.com/publications/magazine/6/3/three-tips-at-the-tip-of-the-iceberg-how-to-ensure-the-success-of-your-it-projects]
Do you work in an IT environment that operates in firefighting mode? Is your department considered overhead for the organization? Are you confident that your ...
Brand and Branding [31%] [http://www.pragmaticmarketing.com/publications/topics/00/0010sj]
In recent years we have seen the dot-coms make incredible promises in broadcast ads. Further, sometimes they haven't been incredible promises at all but "in ...
Huge Cyber-Tsunami Developing in Asia [30%] [http://www.pragmaticmarketing.com/publications/topics/05/0507nj]
Start with the ending [29%] [http://www.pragmaticmarketing.com/publications/topics/06/0607sj]
You're all fired up to be market-driven. What do you do first? For an existing project or product, start with the ending. By Steve Johnson
The Pragmatic Marketer Magazine [29%] [http://www.pragmaticmarketing.com/publications/magazine/the-pragmatic-marketer]
The journal for technology product management and marketing professionals
Winners, Losers of Corporate Image 2005 [28%] [http://www.pragmaticmarketing.com/publications/topics/05/0511nj]
Corporations that develop clear messages and clearly communicate their stories to both the internal organizations and the external forces are the real players. ...
The RFI as a Measurement of Effectiveness [28%] [http://www.pragmaticmarketing.com/publications/topics/02/0206ds]
Every company uses slightly different nomenclature. Whose terminology are they using? Is it yours? Is it your competitor's? In answering these questions, you ...
Product and Pricing Strategies [27%] [http://www.pragmaticmarketing.com/publications/topics/02/0208ds]
Pricing has far reaching effects beyond the cost of the product. By Daniel Shefer
Where is the good advertising? [27%] [http://www.pragmaticmarketing.com/publications/topics/04/0404sj]
I skimmed a year's worth of PC and industry magazines. And found? Not one good ad. By Steve Johnson
The Dumbest People in the World [27%] [http://www.pragmaticmarketing.com/publications/topics/06/0601nj2]
Research can have great value if the right questions are presented in the right way. By Naseem Javed
The Strategic Role of Product Management [26%] [http://www.pragmaticmarketing.com/strategic-role-of-product-management/strategic-role-of-product-management]
How a market-driven focus leads companies to build products people want to buy.
Super Advertising Slogans & Super Costs [26%] [http://www.pragmaticmarketing.com/publications/topics/04/0411nj]
Some taglines catch the user's attention, but most are simply confusing, causing them to "escape the trap"? and run away. By Naseem Javed
Software Product Management: If You Can't Define It, You're Doing a Bad Job at It [25%] [http://www.pragmaticmarketing.com/publications/magazine/2/4/0407bw]
Learn about the importance of product managers and how software companies are screwing up by not capitalizing on their value and talents. By Bob Weinstein.
Accidental Product Naming [25%] [http://www.pragmaticmarketing.com/publications/topics/05/0507nj2]
When creative concepts collide unexpectedly, this sudden accident incubates a branding process, which can result in a random selection of a weird strategy. By ...
Using Force Field Analysis to Listen to Customers [25%] [http://www.pragmaticmarketing.com/publications/magazine/2/3/03bn]
Force field analysis is a technique that elevates a painful exercise into powerful feedback. Learn to use this simple tool to quickly brainstorm and prioritize ...
Is Your Logo That Important? [25%] [http://www.pragmaticmarketing.com/publications/topics/05/0502nj]
Today's customers are in need of a simple name to follow and remember until the next time a need arises. By Naseem Javed
Market Sizing: When multiplying by half is indeed the right answer! [25%] [http://www.pragmaticmarketing.com/publications/topics/08/market-sizing-when-multiplying-by-half-is-indeed-the-right-answer]
There is an adage that when venture capitalists see a market size projection from eager entrepreneurs they habitually halve it. There might actually be a good ...
Getting Through to the Corner Office: How to Make Sure Busy Decision Makers Read Your White Paper [25%] [http://www.pragmaticmarketing.com/publications/topics/09/getting-through-to-the-corner-office-how-to-make-sure-busy-decision-makers-read-your-white-paper]
Reaching decision makers in corner offices is more important than ever. Here are two simple ways to make sure time-constrained executives read your white ...
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