As organizations grow and mature, confusion can occur about ownership of various tasks, workflows and appropriate hand-offs between departments.

This can be particularly troublesome if an organization has product marketing, product management, technical product management, solution management or more, all working on related projects.

In the Action Planning Workshop, we help you identify the appropriate ownership and priority of tasks in the Pragmatic Marketing Framework.

Guiding your team in a ‘gap analysis’ exercise, we help you score each activity for its importance and quality execution. The result? High priority but poorly executed tasks rise to the top, allowing appropriate and early intervention to head off future issues. Download the fact sheet.

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			The Strategic Role of Product Management Who in your organization is focused on next year and the one after, the next product, the next market? Product management is a critical, strategic role which guides products to be created based on a market need, not because someone thinks it's a good idea.