Product Management Certification
Pragmatic Marketing Certified (PMC)
More than 18,000 product managers and marketers are Pragmatic Marketing Certified.
Product management and marketing jobs on websites like Monster® and CareerBuilder® routinely list Pragmatic Marketing Certified as a required/desired attribute.
The Pragmatic Marketing Certified (PMC) program gives Practical Product Management seminar attendees a way to demonstrate their knowledge of the Pragmatic Marketing Framework.
Tests are administered at the conclusion of Practical Product Management from 3:30 pm - 4:30 pm and conducted in the same location.
Frequently Asked Questions
How do I register for the test?
Attendees of Practical Product Management can take the test at the end of the seminar, at no charge. Alumni not attending the current seminar can register here for $25 US per person. This fee is non-refundable and non-transferable. Travel arrangements and expenses are the participant's responsibility.
Are there any prerequisites?
Attendance at Practical Product Management is required prior to taking the certification test. No other materials are required. Tests are conducted in English.
How should I study?
All material in the test is covered in the seminar, additional study is not required. Good notes and a review of the seminar slides (the printed manual) should be sufficient.
What format is used?
The test is administered in a proctored, closed-book, multiple-choice, time-constrained format.
When are results provided?
Results are e-mailed about three weeks following the test. A certificate is sent via US Mail to those who pass.
My colleagues received their test score via email but I didn't, yet I took the test at the same time as they did.
If you did not receive the email at the same time your colleagues recieved theirs, often times it means Pragmatic Marketing does not have your valid email address on file. Please send an emal to info@pragmaticmarketing.com to verify your email address. Once verified, you should receive your score via email in 24 hours.
Can you tell me the class average? And how does my score compare to the overall score of those certified?
There is no average or bell curve.
What - not 100%? Which ones did I miss?
To protect the integrity and security of the test, we cannot provide you with your individual results or the original test questions.
I did not pass the test. What are my options to retake the test?
You can retake the certification test at the end of the second day of any Practical Product Management seminar. To register, visit www.pragmaticmarketing.com/seminars/certification/retake. A $25 test fee is applicable.
Can my company use the certification in its marketing?
No, only the individual who attended the training and passed the test can use the certification. However, if the individual is named in company marketing material, use of the certification and logo is permitted for that individual's biography or professional profile.
What are the benefits of becoming Pragmatic Marketing Certified (PMC)?
Certification is an investment in one’s career and professional advancement. Being certified demonstrates a designated level of knowledge in product management. Certification also allows you to connect with thousands of others in the Pragmatic Marketing LinkedIn Group.
Do certified employees earn more?
Although not a guarantee, studies have shown many certified individuals see a salary increase following certification.
What does certified mean?
Pragmatic Marketing Certified identifies an individual has a certain level of knowledge. It does not designate an individual as being more qualified, experienced or more suitable than others for any product management role or task. It does not:
- substitute for actual product management experience
- teach nor test all that is needed to become a qualified product manager
- provide for actual on-the-job performance testing



