Becoming certified is an investment in one's career. It may open new career or business opportunities that were previously unavailable as one demonstrates a commitment to the profession.

In addition, certifying employees allows companies to differentiate candidates in the hiring cycle, and supports better consistency in internal processes and application of the product management discipline.

In response to growing demand, Pragmatic Marketing developed the Pragmatic Marketing Certified (PMC) program using a time-proven, industry-recognized process and professional subject matter experts. The program's curriculum is based on Pragmatic Marketing's Practical Product Management seminar.

Product management has reached relative maturity and acceptance as an evolving art and science, but with limited subject matter consolidation and opportunities at certifying expertise. Now, with a credible and targeted certification, product managers have a way to differentiate themselves, validate skills, and gain professional acknowledgement.

Tests are administered at the conclusion of the 2-day Practical Product Management seminar (from 4:00 pm - 5:00 pm) and conducted in the same location as the seminar.

You must attend or have attended the Practical Product Management seminar in order to take the certification test.

Those registering for the 2- or 3-day Practical Product Management seminar will be prompted to register for the certification test at the time of seminar registration.

Alumni who wish to take the certification test may register here.

Pragmatic Marketing Certification FAQ

Pragmatic Marketing Certification Agreement (.pdf)