Personal tools
Document Actions
Home / Seminars / Effective Product Marketing
Document Actions

Effective Product Marketing

Develop successful go-to-market strategies for your product

Outstanding! I’ve attended executive education courses from both the American Marketing Association and Harvard Business School – in many aspects, this seminar exceeded those training programs.

Read more comments...


Is your product marketing plan just a list of tactical activities?


Are constant requests from Sales dominating your time and resources?

Effective product marketing is not about the product! It's a focus on how customers buy, becoming intimately familiar with the personas involved in a purchasing decision. Then aligning the entire organization around a strategy to achieve goals for revenue, market awareness and customer retention. 

 

Register before August 31, 2009 and
save $100 US per person per day

Register

Do you need help obtaining funds
to attend a seminar?

Whether your role is product marketing, industry marketing or marketing communications, this two-day seminar is filled with case studies, templates and tools that can immediately impact your results back in the office (download the agenda).

In this seminar, learn how to:

  • Create buyer persona profiles that identify points of resistance to your products and the criteria buyers use to make decisions. Use this information to develop competitive messages and strategies.
  • Assess marketing assets and liabilities to evaluate the resources which have the most influence on the sales channel and potential buyers.
  • Develop program strategy and messaging that addresses the needs and attitudes of your buyer’s decision making process.
  • Measure the ROI for your go-to-market strategy with meaningful metrics.

Who should attend?

Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications.

Seminar fees

$1,595 $1,395 US per person for the 2-day Effective Product Marketing seminar. You must book before August 31st for $1,395 US price.

Tuition is due prior to the seminar and includes a complete set of training materials, continental breakfast and lunch.