“Outstanding! I’ve attended executive education courses from both the American Marketing Association and Harvard Business School – in many aspects, this seminar exceeded those training programs.”

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Is your product marketing plan just a list of tactical activities?

Are constant requests from Sales dominating your time and resources?

Effective product marketing is not about the product! It's a focus on how customers buy, becoming intimately familiar with the personas involved in a purchasing decision. Then aligning the entire organization around a strategy to achieve goals for revenue, market awareness and customer retention. 

Do you need help obtaining funds
to attend a seminar?

Whether your role is product marketing, industry marketing or marketing communications, this two-day seminar is filled with case studies, templates and tools that can immediately impact your results back in the office (download the agenda).

In this seminar, learn how to:

• Create buyer persona profiles that identify points of resistance to your products and the criteria buyers use to make decisions. Use this information to develop competitive messages and strategies.
• Assess marketing assets and liabilities to evaluate the resources which have the most influence on the sales channel and potential buyers.
• Develop program strategy and messaging that addresses the needs and attitudes of your buyer’s decision making process.
  
• Measure the ROI for your go-to-market strategy with meaningful metrics.
  

Who should attend?

Product managers, product marketing managers and directors, industry marketing managers, segment managers, anyone working in field marketing and marketing communications.

Seminar fees

$1,595 $1,395 US per person for the 2-day Effective Product Marketing seminar. You must book before August 31^st for $1,395 US price.

Tuition is due prior to the seminar and includes a complete set of training materials, continental breakfast and lunch. 

• Download the agenda
  
  

• Register or view the calendar for upcoming dates and locations
  
  

• Contact Pragmatic Marketing to conduct this seminar at your office
  
  

• Read Strategic Marketing: Your Untapped Source of Competitive Advantage