Note: Company name at time of attendance

“Outstanding! I’ve attended executive education courses from both the American Marketing Association and Harvard Business School – in many aspects, the Effective Product Marketing seminar exceeded those training programs.”
Jono Smith, Marketing Manager, SunGard SCT

“Absolutely worth every dollar. Better than a Masters in Marketing! Real-world advice that I can implement immediately at my company.”
Amy Graham, Product Marketing Manager, DAXKO

“The concepts taught in the Effective Product Marketing seminar are great because they’re ‘common sense,’ but not easily discovered on my own. These lessons have immediate practical applicability. I learned a lot of things I can’t wait to implement. Adele’s deep, broad knowledge of marketing is a great resource. Her class was practical, applicable and used plain English. I enjoyed this class immensely and am taking a lot away and back to work.”
Adam Calvery, Product Marketing Manager, a la mode, inc.

“The Effective Product Marketing seminar fell at an extremely crucial time in our business. We have recently unveiled a new creative and positioning platform and are beginning to develop our new tools and programs. Attending the Pragmatic Marketing seminar has made me realize it is time to hit the brakes and do this the right way–with a focused and educated strategy.”
Rachel Bryant, Marketing Comm. Manager, Manatron, Inc.

"I didn't want to leave to go to the bathroom for fear that I would miss something."
Kate Reefe, Marketing Communications, UPS Logistics Technologies

“I feel like I just earned an MBA!"
Dale Davis, Marketing Manager, Fiserv

"I wish I had encountered you 10 years ago. You articulated common-sense, gut suspicions into truths."
Wendy Rea, Product Marketing, ESRI

"This was absolutely outstanding. It helped bring our team to a common foundation for product marketing, and it provided a great (practical) framework for getting through our regular pile of stuff!”
David Johnson, Product Marketing Manager, MSC Software

“The Effective Product Marketing seminar helped to clarify many key marketing issues. It provides me with a better framework of how to more effectively spend my time. Adele is excellent, knowledge/expertise of subject matter, approachable, fostered good class interaction. Excellent!”
Robert F. Monson, Director of Marketing, Option Technologies

“Overall the course was very helpful at illuminating some of the techniques that marketing can use to really drive revenue growth."
Tim Peterson, Research Analyst, VeriSign

“I had pretty high expectations, and they were met. Adele is an excellent instructor. In addition to her real-world experience, she really brings it home with her flip-chart explanations."
Robin Swanger, Global Branding and Communications, Baker Hughes

“Very practical, concise principles and concepts. Easy to digest and more importantly, implement."
Jeff Arvin, VP Segment Management, LexisNexis

“To be successful, every product manager and product marketing manager should subscribe to the Pragmatic Marketing principles."
Rick Maddox, Senior Manager Product Marketing, Symantec

“Subconsciously I think most marketers have been looking for a way to ‘change the game’ – this course gives us the framework we need to do that. Very engaging instructor. It would have been impossible to ‘zone out’, very knowledgeable, great life examples. Made typically tough topics/discussions seem simple."
Andrea Eaton, Marketing Programs Manager, Bottomline Technologies

"The class took a lot of what I’m doing and put a structure around it. It’s nice to know I’m thinking along the same lines as what you’re teaching. Putting the structure to it and filling in the missing pieces will help!”
Bill Mallin, Baker Hughes

"I learned or was reminded of tools/processes I should be utilizing when starting new projects – things which will make my life easier!!”
Kathleen Barnes, Senior Product Manager, VeriSign

“Outstanding Effective Product Marketing course! Adele had really great stories to explain what works and what doesn’t. Adele is a great instructor and has the battle scars to be highly credible. Thank you!”
Steven J. Roadhouse, V.P. of Sales & Marketing, DVD Power Tools, Inc.

“I’m walking away from the Effective Product Marketing seminar with a renewed sense of my role with my company. I’m realizing the great amount of responsibility that has been placed on me, but it is exciting. Marketing is essential and I have the opportunity to build this component within our company with the knowledge I’ve gained from this course.”
Nakita Rowell-Stevens, Director of Marketing, CCG Systems, Inc.

"I walked into Effective Product Marketing as a tactical marketing individual and left as a strategic marketer. I learned more helpful information than I ever thought possible. Adele Revella was fantastic. Her use of real-world examples was very helpful. She made me think of marketing in a whole new light!"
Vicki Moses, Marketing Director, Gold Standard, Inc.

“The Effective Product Marketing course will help me focus on the ‘must do’ marketing activities based on our limited resources. I now have a lot more clarity as to how to prioritize my efforts. Adele knows her stuff. She has the industry experience and has walked the talk. She is also very passionate about improving marketing in the high-tech world.”
Jessica Schieve, Product Marketing Manager, Wind River Systems

“Working in a small company creates many challenges.The Effective Product Marketing class has helped frame the problems clearly and provided insight to the strategies and tactics to address these issues. Adele is a great instructor – knows her subject and made the seminar interesting.”
John Baisch, Sr. Product Marketing Manager, H&W Computer Systems, Inc.

“I should have attended the Effective Product Marketing seminar a year ago. Extremely relevant info. Adele kept my interest the entire time. She’s an effective speaker and made the course worthwhile. Thank you! This was great!”
Kristiina Ellam, Marketing Manager, Lakeview Technology, Inc.

"Inspiring and timely. Confident that concepts can be applied immediately."
Bill Schiel, Industry Solution Manager, Wonderware

"Adele’s experience and industry knowledge paired with the Pragmatic Marketing Framework can breathe new life into every corner of our Marketing Department. That was clear through the Effective Product Marketing seminar – we are ready for the challenge and excited about the possibilities."
Shana Glenzer, Senior Manager K-12 Programs, Blackboard Inc.