Note: Company name at time of attendance

“Most relevant training to my job I have ever received."
Andrew Ryan, Corporate & Public Markets Segment Marketing Manager, LexisNexis

“Outstanding! I’ve attended executive education courses from both the American Marketing Association and Harvard Business School – in many aspects, the Effective Product Marketing seminar exceeded those training programs.”
Jono Smith, Marketing Manager, SunGard SCT

“Absolutely worth every dollar. Better than a Masters in Marketing! Real-world advice that I can implement immediately at my company.”
Amy Graham, Product Marketing Manager, DAXKO

“I will implement the entire process and tools immediately!"
Jessica Selchan, Product Partner Manager, Linkage

“We all know that ‘to earn respect as a strategist, stop talking about tactics’. This seminar showed us how to do that.”
Sachi Sawamura, Product Marketing Manager, Verisign

“The concepts taught in the Effective Product Marketing seminar are great because they’re ‘common sense,’ but not easily discovered on my own. These lessons have immediate practical applicability. I learned a lot of things I can’t wait to implement. I enjoyed this class immensely and am taking a lot away and back to work.”
Adam Calvery, Product Marketing Manager, a la mode, inc.

“5 stars!"
Anne Garlock, Senior Manager, ADC

“Extremely useful. Going to be able to use some of this tomorrow. Huge help, thanks."
Lindsay Hodgins, Product Marketing Specialist, Clarity Systems

"I didn't want to leave to go to the bathroom for fear that I would miss something."
Kate Reefe, Marketing Communications, UPS Logistics Technologies

“I feel like I just earned an MBA!"
Dale Davis, Marketing Manager, Fiserv

“This will change the way I develop messages and touch strategies."
Robert Cunningham, Sr. Marketing Manager, Sage Software

"I wish I had encountered you 10 years ago. You articulated common-sense, gut suspicions into truths."
Wendy Rea, Product Marketing, ESRI

“Provides a structured way to think about my job so I can focus on strategy and spend much less time on tactics."
Shel Sharma, Senior Product Marketing Manager, Infoblox

“Excellent course! One of the most useful I’ve taken. "
Dori Luzbetak, Senior Marketing Program Manager, Symyx

“Such timely and relevant content so professionally delivered."
Kim Edwards, Product Marketing Manager, Open Text

“Great framework for setting priorities and killing the list."
John Whiteside, Product Manager, The Planet

"This was absolutely outstanding. It helped bring our team to a common foundation for product marketing, and it provided a great (practical) framework for getting through our regular pile of stuff!”
David Johnson, Product Marketing Manager, MSC Software

“What a great course! It gave me a lot of ideas for how I can take our efforts to a more strategic level quickly."
Maria Stansberry, Senior Product Marketing Manager, Bazaarvoice

“The Effective Product Marketing seminar helped to clarify many key marketing issues. It provides me with a better framework of how to more effectively spend my time. Excellent!”
Robert F. Monson, Director of Marketing, Option Technologies

“Overall the course was very helpful at illuminating some of the techniques that marketing can use to really drive revenue growth."
Tim Peterson, Research Analyst, VeriSign

“I had pretty high expectations, and they were met."
Robin Swanger, Global Branding and Communications, Baker Hughes

“Very practical, concise principles and concepts. Easy to digest and more importantly, implement."
Jeff Arvin, VP Segment Management, LexisNexis

“Wow! Made me change my perception of my ‘list’ and the value I can bring to my organization."
Nicole Portolos, Product Marketing Manager, Alere

“To be successful, every product manager and product marketing manager should subscribe to the Pragmatic Marketing principles."
Rick Maddox, Senior Manager Product Marketing, Symantec

“Subconsciously I think most marketers have been looking for a way to ‘change the game’ – this course gives us the framework we need to do that. Very engaging instructor. It would have been impossible to ‘zone out’, very knowledgeable, great life examples. Made typically tough topics/discussions seem simple."
Andrea Eaton, Marketing Programs Manager, Bottomline Technologies

"The class took a lot of what I’m doing and put a structure around it. It’s nice to know I’m thinking along the same lines as what you’re teaching. Putting the structure to it and filling in the missing pieces will help!”
Bill Mallin, Baker Hughes

"I learned or was reminded of tools/processes I should be utilizing when starting new projects – things which will make my life easier!!”
Kathleen Barnes, Senior Product Manager, VeriSign

“Outstanding Effective Product Marketing course! Thank you!”
Steven J. Roadhouse, V.P. of Sales & Marketing, DVD Power Tools, Inc.

“I’m walking away from the Effective Product Marketing seminar with a renewed sense of my role with my company. I’m realizing the great amount of responsibility that has been placed on me, but it is exciting. Marketing is essential and I have the opportunity to build this component within our company with the knowledge I’ve gained from this course.”
Nakita Rowell-Stevens, Director of Marketing, CCG Systems, Inc.

"I walked into Effective Product Marketing as a tactical marketing individual and left as a strategic marketer. I learned more helpful information than I ever thought possible."
Vicki Moses, Marketing Director, Gold Standard, Inc.

“The Effective Product Marketing course will help me focus on the ‘must do’ marketing activities based on our limited resources. I now have a lot more clarity as to how to prioritize my efforts.”
Jessica Schieve, Product Marketing Manager, Wind River Systems

“Working in a small company creates many challenges.The Effective Product Marketing class has helped frame the problems clearly and provided insight to the strategies and tactics to address these issues.”
John Baisch, Sr. Product Marketing Manager, H&W Computer Systems, Inc.

“I should have attended the Effective Product Marketing seminar a year ago. Extremely relevant info. Kept my interest the entire time. She’s an effective speaker and made the course worthwhile. Thank you! This was great!”
Kristiina Ellam, Marketing Manager, Lakeview Technology, Inc.

"Inspiring and timely. Confident that concepts can be applied immediately."
Bill Schiel, Industry Solution Manager, Wonderware

“The Effective Product Marketing seminar fell at an extremely crucial time in our business. We have recently unveiled a new creative and positioning platform and are beginning to develop our new tools and programs. Attending the Pragmatic Marketing seminar has made me realize it is time to hit the brakes and do this the right way–with a focused and educated strategy.”
Rachel Bryant, Marketing Comm. Manager, Manatron, Inc.