Choosing the right seminar

I am not a product manager. Do you have seminars for me?
Yes, we do. Please review the seminar list to see which one best fits your learning objectives. Our market-driven, practical approach to product management and marketing is designed to make your job easier, whether you are a start-up or Fortune 500.

I am not working at a software company, can I still benefit from attending the seminars? How much of the seminar discusses software and how much other technology products?
Our seminars focus on the principals of solving problems for the market, and these solutions may include any combination of hardware, software, and services. We prefer to think of companies as being in the "technology problem-solving business," delivering software, hardware and/or services to create a complete customer solution. While most of our attendees come from software companies, those with hardware-only, services-only, and hardware/software combination products confirm the seminars address their needs. (A few have commented we do not get into the hardware-only aspects of product management such as component design and selection or using focus groups to evaluate prototypes.)

Most of the seminar examples represent business-to-business software with a direct sales force but we also talk about some special aspects of selling services and consumer products, both direct and through multi-tier distribution. In addition, some consumer product examples are provided as they are easily understood by a varied group of attendees.

I am an executive. Should I attend the seminar with my staff?
It is strongly recommended. By attending with your staff, you're showing support for this market-driven methodology and will help build a stronger team.

Do you conduct international seminars?
Currently, public seminars are only conducted in the United States and Canada. However, we do conduct onsite seminars around the world. Please contact us or call (480) 515-1411 for more information.

Should I attend the Practical Product Management seminar prior to Requirements That Work?
Product managers who write requirements should attend Practical Product Management first. Others who review requirements, such as developers, architects and business analysts, need only attend Requirements That Work.

Is there any reading or preparatory work required before attending the seminars?
No preparation is needed prior to attending the seminars. Our two-day sessions have a short evening reading assignment after the first day to prepare for a case study review on the second day. Laptops are not required.

Seminar logistics

Is there a registration cut-off date?
We recommend registering as soon as possible; our seminars fill up quickly. We can usually accommodate last minute registrations, if seats are available, but recommend you wait for your confirmation e-mail before making travel arrangements, in the event a seminar has sold out.

Can I be wait-listed for a sold-out seminar?
Yes, we wait-list attendees for sold-out sessions.

I am not ready to register, yet. Can you reserve a seat for me?
Seats cannot be reserved. We encourage early registration as our seminars frequently sell out.

How much do the seminars cost? (Pricing shown in US Dollars)

• 1595 US for Practical Product Management
• 2195 US (regularly 2,590) for Practical Product Management with Requirements That Work (our most popular offering)
• 2195 US (regularly 2,590) for Practical Product Management with Living in an Agile World
• 995 US for Requirements That Work
• 1595 US for Effective Product Marketing
• 2195 US (regularly 2,590) for Effective Product Marketing with Product Launch Essentials
• 995 US for Product Launch Essentials
• 995 US for Living in an Agile World
• 495 US (regularly 695 US) for Pragmatic Roadmapping (offered online)

Seminar fees do not include cost of travel or your hotel room. 

Is the seminar tuition in US Dollars?
Yes, seminar tuition is in US Dollars and includes course materials, continental breakfast, hot and cold buffet lunch, and refreshment breaks.

What is your cancellation policy for public seminars?
If you are unable to attend and don't plan to send a substitute, you must notify us five (5) business days prior to the seminar date to be entitled to a full refund. Substitute is defined as a single person attending for the entire duration of the registered seminar in lieu of the original attendee. Pragmatic Marketing does not permit more than one substitute to attend any portion of the registered seminar. If you cancel or transfer within five (5) business days of the event, there is a $250 US cancellation fee for the Practical Product Management, Practical Product Management with Requirements That Work, Effective Product Marketing and Effective Product Marketing with Product Launch Essentials, a $150 cancellation fee for the Requirements That Work, Living in an Agile World and Product Launch Essentials seminars. If Pragmatic Marketing must cancel for any reason, liability is limited to the registration fee only.

What time do the seminars begin and end?
The seminars begin at 9:00 am and end at 4:30 pm. Registration is 8:30 am - 9:00 am on the first day, at which time you can pick up seminar materials.

The room block at the hotel has been released or sold out. What are my options?
Please call us at (480) 515-1411. Contractually, there is no guarantee the hotel can accommodate your request, but we are happy to ask the hotel for the lower rate or to add more guest rooms to the room block.

Does Pragmatic Marketing make my hotel reservations?
No, each attendee makes their own hotel reservations. Complete hotel information is included in the e-mail confirmation.

Does Pragmatic Marketing issue certificates of completion for the seminars?
Yes. Each attendee receives a certificate of completion as part of the seminar material.

What about CEP credits?
We currently do not offer CEP credit for our seminars. We can provide a letter verifying your attendance, which includes a detailed seminar description and the number of hours attended, printed on our corporate letterhead.

Can I purchase seminar materials without attending?
Our seminar materials are only available to seminar attendees and not for sale.