Days 1 & 2: Practical Product Management

Articles on Roles and Responsibilities

• The Product Management Triad
• About Titles and Responsibilities
• On Reqs and Specs
• Writing the Market Requirements Document
• The Role of Sales Engineer in Technical Sales

Our articles on Market Sensing

Marketing Research Association website has resources for research standards, code of ethics, best practices, legal issues, and other research topics,
www.mra-net.org

Also, WebSurveyor has many helpful articles on research techniques.
www.websurveyor.com

Society for Competitive Intelligence Professionals
www.scip.org

Pricing
www.strategicpricinggroup.com
www.softwarepricing.com

IDEO on Innovation
http://www.ideo.com/portfolio/re.asp?x=50029

Day 3: Requirements That Work
Cooper on Personas at
http://www.cooper.com/content/insights/newsletters_personas.asp

On Reqs and Specs

Writing the Market Requirements Document

Joel on Painless Functional Specifications--A series of articles on writing functional specifications. "Software engineers who dive into code without writing a spec tend to think they're cool gunslingers, shooting from the hip. They're not. They are terribly unproductive. They write bad code and produce shoddy software, and they threaten their projects by taking giant risks which are completely uncalled for."
Part 1: Why Bother?
Part 2: What's a Spec?
Part 3: But... How?
Part 4: Tips