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Pragmatic Marketing Framework

A market-driven model for managing and marketing technology products

		Business Case	Positioning	Marketing Plan
Distinctive Competence	Market Sizing	Pricing	Sales Process	Customer Acquisition
Market Research	Product Performance	Buy, Build, or Partner	Market Requirements	Customer Retention
Market Problems	Operational Metrics	Product Portfolio	Product Roadmap	Launch Plan
Market Analysis	Quantitative Analysis	Product Strategy	Product Planning	Program Strategy	Sales Readiness	Channel Support
Technology Assessment	Win/Loss Analysis	Innovation	User Personas	Buyer Personas	Channel Training	Presentations & Demos
Competitive Analysis			Use Scenarios	Success Stories	Collateral & Sales Tools	"Special" Calls
			Release Milestones	Thought Leaders	White Papers	Event Support
				Lead Generation	Competitive Write-up	Answer Desk

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