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New Rules of Marketing

Creating strategies and tactics to reach your buyers directly

Using New Rules of Marketing to create a World Wide Rave


 

 

"All I can say is WOW! The book was excellent, but the seminar was amazing!"


New Rules of Marketing Book

Leverage the potential web-based communication offers your business, in a seminar that brings to life the best-selling book The New Rules of Marketing & PR.

With real-world examples from IBM, Cisco, Apple, NetFlix, Cervelo, ECNext, Crutchfield, Constant Contact, Accenture, Intel, Sun, SugarCRM, Vocus, Sony, Dell, Microsoft, Blendtec, Hitachi, Netgear, Digg, Reuters, Progress Software, WebEx and more, see how to take your organization to the next level in its online thought-leadership and marketing activities (download the agenda).


At this seminar, learn how to:

  • Reach your buyers directly, establishing a personal link with current and prospective customers. Reach niche buyers with targeted messages for a fraction of the cost of "old-school" advertising they’ll likely ignore.

  • Publish content people want to read and search engines reward with high rankings. Understand how tools like blogs, podcasts, webcasts and social networking can be used to enhance your online presence.

  • Create a step-by-step framework for building an online marketing strategy and action-plan your organization can follow to create thought leadership.


Who should attend?

Product marketers, marketing communications, public relations, analyst relations, senior-level marketing executives, as well as the agencies who serve them. Product managers looking to become thought-leaders will find the seminar especially useful.