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Practical Product Management

Build market-driven products by listening to the market

“Of all the training I have had in my 25 years in the computer software industry,
this is one of the most beneficial and applicable seminars I have taken.”

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Who in your organization is focused on next year and the one after, the next product,
the next market?

If you are new to product management or your product management team needs help focusing on strategic activities, Practical Product Management fully explores the role of technology product management with tools and processes designed to bring products to market more efficiently and effectively. This seminar is the prerequisite for Pragmatic Marketing Certification.


Register before August 31, 2009 and
save $100 US per person per day

Register

Do you need help obtaining funds
to attend a seminar?

Emphasizing market-driven techniques, this seminar analyzes critical product management and marketing activities in detail using the Pragmatic Marketing Framework. Offering tips for how to be effective at the strategic elements and how to manage multiple tactical tasks, every concept is designed to be actionable as soon as you return to the office (download the agenda).

In this seminar, learn how to:
  • Prioritize product features based on market problems, not internal stakeholder opinions.
  • Resolve the constant fire-fighting of tactical activities so you have time to conduct strategic planning.
  • Clarify roles and responsibilities between product management and other departments, communicating with them using market facts and tools they can use to succeed in their jobs.

Who should attend?

Regardless of your title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy, functionality, or taking the product to market.

Titles routinely seen in the seminar include product manager, technical product manager, product marketing manager and market/ industry manager. Directors and executive leadership of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

Seminar fees

$1,595 $1,395 US per person for the 2-day Practical Product Management seminar. You must book before August 31st for $1,395 US price.

$2,195 $1,895 US per person for the 3-day Practical Product Management with Requirements That Work seminar. Tuition is due prior to the seminar and includes a complete set of training materials, continental breakfast and lunch.  You must book before August 31st for $1,895 US price.