“Hands down, the most informative, useful, entertaining seminar in my 30-year career!”

Read over 150 more comments...

At your company, who's focused on next year, the one after? The next product, next market?

E-Book

Are you new to product management? Does your product management team need help focusing on strategic activities?

Practical Product Management fully explores the product management role using the Pragmatic Marketing Framework, with processes and tools designed to create products people want to buy. Every concept is actionable as soon as you return to the office.

Learn how to be effective at the strategic elements while managing multiple tactical tasks. Download the complete agenda.

Save $395 US off list price of $2,590 when you purchase:

Practical Product Management with Requirements That Work

Practical Product Management with Living in an Agile World

• Prioritize product features based on market problems, not internal stakeholder opinions.

  
  

• Resolve the constant fire-fighting of tactical activities, creating time to conduct strategic planning.

  
  

• Clarify roles and responsibilities between product management and other departments by communicating with market facts and tools so each optimizes their contribution.

Pragmatic Marketing Certification is offered at the conclusion of Practical Product Management at no charge.

Who should attend?

Product managers, technical product managers, product marketing managers and market/industry managers. Regardless of your title, you should attend if you make decisions about what to build and who to build it for, product direction or strategy.

Directors and executive leaders of product management and product marketing teams will find the seminar especially useful for determining roles & responsibilities.

Seminar fees

$1,595 US for the 2-day Practical Product Management seminar.

Save $395 US off list price of $2,590 when you purchase 2-day Practical Product Management with 1-day Requirements That Work or Living in an Agile World.

Seminars must be purchased together for consecutive days at same location.

Need help obtaining management approval to attend a seminar?

• Download the complete agenda
  
  

• View the calendar for upcoming dates and locations
  
  

• Contact Pragmatic Marketing to conduct this seminar at your office