Note: Company at time of attendance

"Hands down, the Practical Product Management with Requirements seminar is the most informative, useful and entertaining seminar I have attended in my 30-year career!"
David Bennett, Vice President Product Management, Cheetah Advanced Technologies, Inc.

"Of all the training I have had in my 25 years in the computer software industry, the Practical Product Management with Requirements class is one of the most beneficial and applicable training classes I have taken."
Joseph Gasper, Director of Technical Services, Synergis Technologies

"If you have not been to a Pragmatic Marketing seminar yet, you should wonder how you can possibly be effective as a product manager. They are the best in the business."
Keith Howe, President, Nihito Technologies

“I've built my career on what I learned from Pragmatic Marketing."
Frank Tait, President, Maximus Justice Solutions

"A glow-in-the-dark compass for bushwhacking through the product lifecycle woods."
Aaron Del Duca, DNA Genotek, Inc.

“Timely, succinct, practical, applicable and entertaining, truly inspirational. I caught a vision of a position that I can truly enjoy and it is much broader than I expected.”
Rusty C. Lindquist, Product Manager, a la mode, inc.

"I learned more in two days than I thought possible, all of it useful and some of it exceptional value."
Cedric Rhoads, Director Product Marketing, Panasonic Avionics

“Honestly, I have 6 pages of things to do. It was all fantastic!"
Sherri Carson, Product Manager, Carefusion

 “This is easily the most relevant seminar to the challenges I face. Strategies are clear, actions make sense."
Todd Ewing, Senior Product Manager, SageQuest

“I have been in product management my entire career and have even completed my MBA. Yet this 2-day seminar provided more useful, simple tools for me and my team than we’ve ever had. Even I had “ah ha” moments during the session."
Michelle Mindala-Freeman, VP Marketing & Product Management, Landis + Gyr

“Excellent guidelines to help the ‘panicky’ product manager calm down, take a deep breath, and learn to focus on what’s core to product management.”
Varsha Chawla, Product Manager, SAS Institute

"Any product manager who doesn't take this seminar to heart is absolutely shooting themselves in the foot. "
Mike Temple, Product Manager, LANDesk

“Wow! I spent the whole class… learning."
Bill Warrington, Product Manager, Data Systems International

“Course has managed to change the way I think about product management. Superb."
Akhil Chandak, Project Manager, CLPS

“Terrific. Lived up to Pragmatic Marketing’s reputation."
Amy Patterson, Manager Product Launch, Blackbaud

“This is the perfect course for a first-time product manager. Teaches you what you’re going to need to learn."
Jason Nassi, Sr. Director Product Management, SugarCRM

"I highly recommend this seminar to anyone who is in product management or product marketing. Steve, our instructor, was extremely funny in a very sarcastic way and definitely understood the plights of your average product manager."
Tabita Green, Vice President Product Management, Edgenet

“Bang on!"
Andre Lockhart, President, CoValuate

“Absolutely the best course I’ve had in years. 1,000% relevant!"
Larry Brown, Product Manager, Telus

“I love the clarity of job definition, the opportunity this seminar provided to step back, think and remind me of what I should be doing.”
Andrew Broadstone, Product Manager, Progress Software

"I’ve been in my role as a product manager for three years and am amazed at how much I learned here in two days. The time was positively crammed with good, useable information."
Jenny McCarthy, Product Manager, Wolters Kluwer

“I hold two business degrees and a professional marketing degree, and love the Pragmatic Marketing model. Excellent refresher and great new way to position responsibility.”
Rachel Watkins, Xilinx

“Excellent class, could have used this for the past 15 years.”
Tom Daspit, Marketing Manager, Mentor Graphics

“This training should be the entry standard for any new product manager into the organization when hired, before any bad habits start and they feel empowered right from the beginning."
Melissa Krueger, Services Marketing Leader, Life Technologies

“One of the best seminars I’ve attended in the last 5 years."
Sergei Rakhmanov, Director Software Development, McKesson

"Validated that I am not crazy! Brought a lot of info into view for me."
Heidi Stakis, Product Manager, Emdeon

"I have been a product manager for seven years and thought I knew it all. I learned that there is always more to learn. The Practical Product Management class was dead-on. Thanks for helping me reflect on the good and the bad of product management and walk away with tips and tricks to be more effective."
Stephen Drew, Senior Product Manager, Sage Software

“I am new to product management and without this course I was doomed!"
Paul Fratellone, Director Product Management, Inttra

“For software companies that value product management and believe in cultivating high performance product managers, the Practical Product Management training is an absolute must.”
David Morse, Product Marketing, MRO Software

“The best seminar I have ever taken.”
Craig Letourneau, Manager of Product Delivery, Vistagy

“As someone who is new to this role, I was wondering where my foundation would come from. Now I have it!”
Tracy Bowman, Principle Product Manager, Oracle

“Great course. It mapped the battlefield of product management."
Quinton Hamel, Offerings Development Director, Fiserv

“Great course! I have a good understanding of best practices in tactical and strategic marketing. Jim was outstanding. Great presentation skills. Keeps the audience engaged, focused and interested. I had 2 valuable days."
Inese Knoha, Marketing Manager, Sungard

"Pragmatic Marketing provides the lingua franca of business that is focused on the market. Without it, we will always be in danger of duplicating effort, missing vital steps of forgetting the customer."
Peter Dorrington, Head of Industry Marketing Strategy, SAS UK & Ireland

“Practical Product Management is therapy for product managers. This seminar is to product managers, what medical school is for doctors.”
Jef Leary, Technical Product Manager, RIM

“Eye opening. So many things I should have been doing that I now feel I can implement."
Wayne Butler, Product Manager, Sungard

“No product manager should be without Pragmatic Marketing."
Terry Mayer, AVP Solutions Architect, Trizetto

"I highly recommend the Pragmatic Marketing team as probably one of the best resources for product managers and marketers available today. Great program if you have a chance to participate in one of their courses but also a lot of great information on how to do pretty much anything that's important to build, launch and market products (and services) successfully. Their strategic and tactical framework is one of the best "crutches" available to product managers. And add Steve Johnson, one of their instructors, to your blog and Twitter list, he just won't stop sharing great observations and asking questions."
Max Leisten, Product Manager/Marketer

“Gave me the fundamentals and framework to understand product management. I feel lucky to have this training so early in my career."
Fred Getz, Product Manager, SeaChange International

John’s presentation of the material was excellent. The real-life examples and fun stories made a difference in my ability to absorb what could have been a very dry and complex pile of information."
Lisa Fennell, Solutions Director, Landis + Gyr

"There were a lot of moments where I wanted to say Amen!"
Martin Lind, Product Development Director, Blackboard Connect

“I interact every day with a product management team. Having better insight into their world will be extremely helpful. "
Matt MacKinnon, Solutions Arch. Manager, Cisco Systems

"Excellent material with knowledgeable and engaging presenter. I learned tools that I can use for many years to come."
Zach Cohen, Product Manager, Panasonic Avionics

“Very practical roadmap, set of tools especially useful for mature start-ups (2-4 years). Get started the right way and help scale successfully."
Karina LaBlanc, VP Business Development, Virtual Expert Clinics

“Spot on!"
Phillip Burr, Product Marketing Manager, Mentor Graphics 

The course is amazing. Took things I know but put them into a market-focused context with powerful and simple tools we can use going forward."
Jenny Johnson, Executive Director Branding & Marketing Services, Online Computer Library Center

“If you are a product manager, then you NEED this class – period!"
Chris Morgan, Senior Product Manager, Red Hat, Inc.

“It’s an inspiring framework."
Aravindan Thangaraj, Programme Manager, Mastek

“We leveraged several of the Pragmatic Marketing templates following the class – specifically, Win/Loss, Trip Report, User Personas, MRD, and Customer Surveys. By embracing User Personas, we have seen a huge improvement in how we communicate with engineering – it is now less on the interpretation of what the user experience needs to be, but much more user focused.”
Adam Feher, Worldwide Product Manager, eDiscovery initiatives, Hewlett-Packard

“Very practical and excellent delivery. Easy to implement best practices and methodologies. Common sense material, but many ‘ah-ha’ moments. Rich was terrific."
Jim Conley, Product Manager, Intuit

"Thank you for bringing perspective and a framework to product management. I finally have some organized expectations that I can define and use to organize my day."
Leslie VaillanCourt, BlueTie

“Every product manager should attend this course."
Jim Farrell, Business Analyst, Questionmark Corporation

“Wish I’d taken this years ago."
Laurie Dally, Product Manager, Landis + Gyr

“Easily the most applicable seminar I’ve ever taken. I feel like I found a support group for product managers and guidance all in one!"
Renee Coon, Product Manager Books, CCH, a Wolters Kluwer business

“Excellent method to approach a very complex topic."
Nanci Rainey, Vice President, Firethorn, a Qualcomm company

“I would definitely recommend this course to more than just product managers. I think others that work with product managers could benefit from this as well."
Samantha McKenzie, Business Analyst, PriceMetrix

“Excellent. Filled so many gaps for me. I feel I’m better equipped to do a better job. John was fantastic. Class went by so fast. Great energy and knowledge "
Nora Bazaldua, Channel Services Marketing, Dell

“Practical Product Management gave our product managers a consistent process and framework to apply to improve our time to market and meet the expectations of the business and our customers.  As an example, our SaaS business model requires very fast cycle times where product releases are targeted in months.  The consistent use of personas and writing MRD’s with context has improved the interaction with our Development organization and reduced the cycle time to launch new ideas to market.”
Jason Marx, Vice President & General Manager, Mortgage, Wolters Kluwer Financial Services

"This has changed my life at work. I have a new outlook and eager to get started."
Ryan Frere, Product Manager, Blackbaud

"I've taken a few of the courses at Pragmatic Marketing and LOVED them! You gave me a framework that I could use to take back some of the power of my position at work... and in a few short years turned from the one who wasn't really sure, to the one who was considered the best of the group! I owe that all to Steve and the courses I took from Pragmatic Marketing!"
Sheila DeJoode, Product Manager, Retail Technology Solutions

"Absolutely amazing seminar. Really defines the product management role and the best practices of doing that role."
Nayan Achara, FTSE

“Picked up a lot of new techniques that help better understand product management, and can use in my executive role."
Tony Perkins, Senior VP Sales, BSI Group

“I believe this framework is actionable, unlike many other trainings and frameworks which tend to be theoretical more than practical."
Mindy Pozenel, Director WorldCat Discovery Services, Online Computer Library Center

"I've employed many of these principles but not wrapped in such a good framework, and certainly not in such an end-to-end process as the Pragmatic Marketing Framework."
Tatjana Burčul, MD Physician Services, Inc.

“Exactly what I expected (had high expectations)!"
Niels Vaningen, Director of Product Management, Symantec

“A lot of the seminar confirmed many things I already knew or did. The greatest value, however, was in having them presented as an integrated, progressive framework."
Jon Rosen, Senior Product Manager, Ariba

The Pragmatic Marketing Framework is the essential tool for any product manager starting his job or needing to revitalize his level of competence."
Riccardo Cuppi, QubicaAMF

"At Federal Signal, we are always looking for ways to improve the way that we do business and work with our customers. The Practical Product Management and Requirements that Work seminars really clarified the role of a strategic product manager to our teams. Since the training, we have implemented proactive programs around Win/Loss analysis and Market Problem identification. We are also shifting the product managers’ focus to more of the activities on the “strategic” side of the Pragmatic Marketing Framework.”
Mike Higgins, Vice President Sales & Marketing, Federal Signal

“The best course I have ever done. Barb was excellent."
Peter Haywood, Product Manager, Objective

“I have used ‘the Framework’ for several years and even read older course material but John is an excellent speaker and drives home the key points. Relevant and timely anecdotes. Makes all the difference in conveying the Pragmatic Marketing paradigm.”
Alex Bruce, Product Manager, Espial Group

"The Pragmatic Marketing Framework provides a practical model to institute effective product management. The seminar is like a 2-day MBA.”
Gary Neights, Product Director, Elemica

"The most practical training session I have ever attended. The book will be on my desk, rather than on a bookshelf gathering dust.”
Kate Kuhrt, Director, Thomson Reuters

“This was a refresher for me (first course attended in 2004) and it was great to go over all the concepts again and apply them to my current role and challenges. Jim was fantastic! One of the best."
Martina Von Bonin, Global Head of Marketing, IAM Segment, Sungard

“This was great. I knew I was doing something wrong. Now I know what. Barb is great; very motivating.”
Lars Roth

“As a newcomer to this field, this information was very valuable. It is often amazing how plain spoken truisms seem so obvious after hearing them. I would highly recommend this course to the rookie and veteran alike. Steve is excellent. Clear, entertaining, informative, experienced. I’ve been to many training courses and this one was a dead on bull’s-eye.”
Adam Calvery, Product Marketing Manager, a la mode, inc.

“This seminar presented essential information in a practical and fast-paced format that will help me develop better solutions.”
Steve Fetters, Product Manager, LexisNexis

“This could be the best course and content on user-focused problem solving and marketing, ever! Absolutely comprehensive. Barbara Nelson was amazingly knowledgeable.”
Jim Nieters, Director User Experience Design, Yahoo!

“I just attended Pragmatic Marketing's Practical Product Management and Requirements That Work seminar. It was the best seminar I have ever attended. Coming from a strong design and technical background, I walked away with a practical framework to create more effective solutions for our customers and users. Everyone I interacted with at the seminar felt the same way. Steve was awesome! I hate to gush and I'm not being paid, but it was worth every penny and more. If you want to provide an impactful resource for your staff, Pragmatic Marketing is a great solution."
Steven Farrell, Senior Developer, Within3

“The Practical Product Management course really helped fill in a couple of gaps I had in my experience and skill set and gave me a great framework to make a product management team most effective.”
Tom Evans, President, Lûcrum Marketing

“Very ‘pragmatic’ with great information.”
John Davidson, Senior Manager Strategy & Commercialization, Landmark - Reservoir Management TBL

“I was recently charged with re-building a product management organization and wanted to standardize based on a methodology. I’ve chosen the Pragmatic methodology. Excellent, the best instructor I’ve ever had. Steve impressed me, even though I’m very critical by nature."
Charles Crouchman, Sr. Director of Product Mgmt., Cybermation, Inc.

"Have been doing product management for several years and wish I had taken this seminar a long time ago. However, I think I got more out of it now by seeing how I have done things wrong in the past. Our instructor John was awesome. He did an excellent job of teaching at the right pace, keeping the students involved and everyone entertained."
Buck Avey, Product Manager, Dell

“Provided excellent insight into successful ways to approach product management – outside-in. Rich was excellent – engaging, exciting, and definitely spoke from experience."
Jim Lynch, Product Manager, Bullhorn

“A very clear and easy-to-understand course giving any product manager the tools and time to reflect on their environment and make worthwhile improvements."
Alastair Williamson-Pound, LexisNexis

"Learned so much at this seminar. Will absolutely be able to apply information learned."
Sarah Knopp, Clinical Data Analyst, CareFusion

"I thoroughly enjoyed the Practical Product Management course and I now have a much better understanding of and empathy for the Product Management function."
Rhonda Lynn, Sr. Business Analyst, Sterling Commerce

"Fantastic, has re-energized me. Did not for one moment feel like “I wish this was over!” This is a first for me. Very engaging and very motivational."
Fraser Glen, Product Manager, Airwide Solutions

"Great Practical Product Management seminar - this should have been part of my Executive MBA program."
Jim Carson, Technical Product Manager, Tecplot, Inc.

"Excellent for new ways of looking at the tasks I have been performing for years."
George Harter, Product Development Manager

"Steve Johnson is awesome! This is the first time anyone has actually spelled out what a Product Manager in the technology sector actually does."
Curtis Garton, Product Manager, Alias

“I’ve been in product management for 6 years and never appreciated the strategic nature as much. This was a great eye-opener."
Adrian Kok, Senior Product Manager, Savi Technology, Inc.

“As I was in my first year as a product manager for Discreet a few years ago, I had the chance to take your Practical Product Management class in San Francisco. As the instructor said at the time; “Several executive managers have spent time in the shoes of product managers and thus were well positioned to migrate into other interests.” He was right; I am one of them! I want to thank you for the professional content and the good delivery of this excellent class that provided me a good base to start from. It allowed me to move from a product management role, to worldwide sales operations manager, and all the way to country manager for our sales office in Japan.”
Louis Girardin, General Manager, Discreet Japan

"I attended their seminar earlier this year and liked it a lot. Heard a LOT about customers there in just a few short days. The #1 statement I took away from there: "Get out of the building. Go visit customers. The answer is not going to hit you in an internal company meeting."
Richard Watson, Smoke & Mirrors Blog

“I have a PHD in music, so no formal background in product management. Before the Practical Product Management class, I really believed that listening to customers in person was one of the most important aspects of product management. This belief was really validated for me with this class. Thanks!”
Steve Fulton, Product Manager, NetQoS

“I was afraid the course would be a little over my head, but with the workshops it really helped me to understand and grasp all the topics. "
Jaclyn Cloutier, Product Coordinator, MD Physicians Services Inc.

"After attending the Practical Product Management with Requirements seminar, I finally know what a Product Manager's role is. Most important, I now know what it is not!"
Mark Hilger, Product Marketing Manager, Printable Technologies, Inc.

“Excellent – kept my interest the whole time, even through the sales portion!"
Bill Mason, Product Manager, 5AM Solutions

"I found the course material very well organized, highly structured with good flow taught by brilliant instructors.”
Praveen Kaushik, Director of Talen Solutions, Convergys

“Both Barbara and the curriculum are polished and the by-product of experience and focused refinement. I loved the Practical Product Management training and will be sending my reports and colleagues.”
Lee Gibbons, VP Product Strategy & Management, NextPage, Inc.

"Essential framework that every product manager must know."
Dheeraj Mahtani, Product Manager, Faronics

"Great course. The Practical Product Management with Requirements seminar takes elements from various business functions, packages them to focus on product marketing for high-tech companies, and delivers in a concentrated, 2-3 day, MBA-Exec-like environment. I enjoyed Jim's presentation. It is very concentrated and useful (not a lot of fluff). The organization/presentation was excellent."
Becky Clamp, Director of Market Intelligence & Planning, Realm Financial Solutions

"I've been in marketing for 12 years; this offers the best framework that I've seen for synthesizing ideas and market opportunities into something actionable. I enjoyed the Practical Product Management with Requirements seminar enough that I spent 45 minutes explaining it to my wife at midnight."
Joe Kroog, Product Marketing Manager, IHS

“Very relevant. I found myself nodding yes to just about every scenario Barbara mentioned. The Practical Product Management course really understands a day-in-the-life of a technology product manager. Barbara is terrific! She’s funny, insightful and a very effective communicator. She knows her stuff.”
Michael L. Siegel, Product Manager, McAfee, Inc.

“I found the information presented in the Practical Product Management seminar to be critical for us as a group in creating a healthy development cycle. I found Barbara’s examples pertinent and helpful. She communicated her business experiences in the context of the problems we face as product managers – even highlighting her own mistakes. I found this very useful.”
Julie Badger, Product Manager, TCI Solutions, Inc.

“The Pragmatic Marketing training and Framework have really helped our organization to clarify roles and implement market-driven metrics. Product management is now better recognized as a core player in the planning process, vastly improving the communications and teaming with Executives and Engineering. After the training, we immediately implemented processes and metrics around the Pragmatic Marketing templates – specifically, Roadmapping, KPI’s, Distinctive Competence, and Technology Assessment. I feel that it was extremely beneficial to take what we learned in the training and rapidly make it actionable – this has improved the understanding and clarity of the processes and has improved overall adoption.”
Eddie Sinnott, Product Line Director, Wolfson Microelectronics

“This was my second time through the Practical Product Management with Requirements class. I was able to implement a few good practices after the first time and look forward to utilizing more of the skills taught in the class. Steve is very engaging and entertaining. The ‘real life’ examples made the class more interesting and enabled us to equate the situations to our work environment.”
Rika Freeman, Product Manager, Nielsen Media Research

“This was great! Anyone walking into product management or running an organization should take this course. Marketing, Development and Sales should have attended as well.”
Katherine Watson, Director Solution Line Product Marketing, LexisNexis

“Lot of things you already do or know you should do. But it will standardize the company to use the same tools and language.”
Ben Runyan, Senior Product Marketing Manager, Xilinx

“Pragmatic Marketing is an extremely insightful training class that will provide a great framework by which to pursue product management activities.”
Victor Brown, Product Marketing Manager, BPL Global

“...The Pragmatic Marketing group are an excellent source for the stuff you need. I did the course last year and the content and delivery is second to none. Via their website and personnel there's also a host of good data available.”
Ruairi Duffy, Business Line Manager - Product Realisation Services, De Valck Consultants

"It's too easy to be sucked into the vortex of day-to-day tactical and never implement the things you believe will improve the business. This is your wake-up call and practical toolkit and roadmap to guide and empower your efforts."
Bill Levine, Director Electronic Products, Advanstar Communications

“Even for someone with lots of experience, the tools, techniques and examples presented included some real gems."
Brad Koch, Director Product Management, Blackboard Inc.

"The Practical Product Management seminar is an excellent program that brings together all the facets of market management and product management into an actionable process that is designed to ensure market success."
Greg Collier, Senior Market Research Analyst, H&W Computer Systems

"'Crazy Good' - Working for a successful surviving 'dot.net' company has created many areas lacking in process and procedures after fast growth and lean times. I feel the Practical Product Management course has helped me fill in those missing pieces. "Most enjoyable - Steve Johnson's sly sense of humor raised the course work to incredible levels. Thanks for presenting the materials in such an enjoyable format."
Leslie Horacek, Product Marketing Manager

“The Pragmatic Marketing training helped us to better understand the roles and responsibilities between Product Management, Product Marketing, and Engineering. We trained many groups within Freescale, and in general, we have seen much greater clarity in the quality of our MRD’s since the training – they are much more focused now on market problems, and less on technical features.  Also, the training gave us guidelines and a common language to use, which has helped improved the clarity and agreement about where we are going”
Kevin Klein, Director, Freescale

“The Practical Product Management training allowed me to understand that many areas, which I considered not in my job description, really should be in my sphere of influence. This will lead to some follow-up rethinking in my organization.”
Elke Speliopoulos, Director SAP Enterprise Portal, SAP NetWeaver, Product Manager – SAP Labs, LLC

“The Practical Product Management course has provided a number of ideas, steps, processes, etc. to help clarify and understand the role of product manager and to help strengthen this role in our organization.” About the instructor: “Steve is an outstanding presenter. He clearly has lived the role and is willing to share his wealth of experience! Great job!!”
Luana Tardif, Sr. Project Manager, Nielsen Media Research

"We are passionate about the Pragmatic Marketing framework and know that it will work well for our organization! Jim Foxworthy is awesome. He presents the information very eloquently and is knowledgeable enough to assimilate the process to our particular problems. He is not just training. He is mentoring and empowering."
Cynthia Banford, Sr. Solutions Manager, Campus Management Corp.

“The Pragmatic Marketing process gave us a holistic view from ‘concept to invoice,’ which has been very helpful within our organization.” 
David Greely, Brand Manager, Halliburton

“I have been in product management for 21 years and thought I knew a lot. I do, but 2 points: Rich’s discussion/presentation reinforced things we are doing are correct, but also provided a number of new insights and processes."
Jack Hoffman, Product Manager, Eclipsys

"The Practical Product Management seminar has been one of the most valuable educational experiences I have ever had. Great information, great tools and great entertainment. I hope to send as many people as possible to courses in the future."
Tim Joseph, Product Line Manager, PracticeWorks, Inc.. A Subsidiary of Eastman Kodak Company

“Great overview of product management function with actionable ideas to ensure an organization maintains (or adopts) a market-driven focus.”
Julie Driscoll, Director, Product Management, ProfitLogic

"Every product manager should take the Practical Product Management class (certainly at the beginning of their career but also every few years to remind themselves to focus time/resources on the strategic while acknowledging the necessity of the tactical.)"
Chris Mills, Director of Product Management, Comergent/Sterling Commerce

"I have never been in a training course in which I didn't want to leave at the end of the day, and one that kept my interest and attention throughout. The Practical Product Management course did all of these. Great job!"
George Skoutelis, Business Analyst, Nielsen Media Research

“Very educational and ‘true-to-life’ Practical Product Management class on best practices and proven methodology for high-tech product management. Very useful to support how I approach my work.”
Chris Aulbach, Director of Product Management, QuadraMed Corporation

“This is my second time at the Practical Product Management seminar. The first time was 5 years ago and the functions are more valid and relevant today. It was extremely valuable to have my whole team here at the seminar.”
Bruno Berti, Sr. Director, Product Management, Meridian Project Systems

“Even as a Marcom Manager, the Practical Product Management seminar was very applicable. It helped me learn how to take more responsibility and to let the Product Managers do their job while I do mine. Steve is terrific! Class was amusing; you almost forget that you are learning.”
Stacey Schantz, Manager, North America Marketing, Thomson Prometric

“The Practical Product Management class was really helpful in providing a framework for me to prioritize. I work for a small company and I have a lot of responsibilities. This should help me provide relevant leadership on my product.” About the instructor: “Barbara is an excellent speaker! I love that her real-world experience comes through. She’s not an academic living in theories.”
Kirstin McGuire, Application Services Manager, Leopard

“The Pragmatic Marketing Framework has helped us define our product direction and priorities.”
Calvin Kessler, Halliburton Global Product Champion Wireline and Perforating

“The Practical Product Management seminar is an excellent course that gives us the framework and tools that we need to make a difference. Excellent, great knowledge, Barbara has been ‘there’ and it shows!”
Stephane Couture, Director, Marketing and Product Management, Scansoft

“Hearing that the grass is just as brown on the other side for other PMM’s was an eye opener. And to hear that other Marketing Managers are bogged down in tactical duties was refreshing as well. I needed this course to take my skills to the next level – overall the Practical Product Management course was wonderful!”
Sara Hinds, Solution Marketing Manager, WebEx Communications, Inc.

"Fantastic. The Practical Product Management seminar was exactly what I was looking for: practical information to do my job efficiently. The Pragmatic Marketing Framework provides clarity and structure to the role of product management in high-tech companies. This course should be mandatory for any and all high-tech product managers and product marketing managers; not to mention marketing and sales executives, too! Barbara Nelson is enjoyable to listen to, and man does she know her stuff! Her industry experience was invaluable in contextualizing many of the challenges the attendees were experiencing in their organizations."
Niall O'Driscoll, Product Manager, Neteller

“The material covered throughout the Practical Product Management seminar has a great balance between the breadth of topics and the depth each topic is discussed. This format allows people to absorb a lot of information, and clearly identify parts of the curriculum relevant to their organization. Ultimately this makes the material very actionable. Excellent. Barbara is one of the best instructors/teachers I’ve ever had. Great energy. A polished presenter. Fluid communicator. Overall, a very intelligent and insightful business person. “
Thomas E. Tracey, Dir. Product Management, @Once

“After many years of product management, thie Practical Product Management seminar still fills in the gaps with a useful framework and new tricks even for old dogs.”
Jeffrey Shapard, Director Business Development, On-Q Home

"I found the Practical Product Management course not only thoroughly enjoyable but also enlightening into exactly what Product Management should be doing and how to do it. I am fairly new to the PM role having spent most of my time in consultancy and SE work and the biggest challenge I find is being able to break free of the need to answer everything with a technical leaning. So to be able to base desicions on market fact and true customer requirements is as you say 'not rocket surgery,' but something that sales forces the world over cannot argue with (although they will probably have a go!!)."
Ian Murphy, CISSP, Sr. Security Product Manager, EMEA

“Throughout the entire Practical Product Management session I was thinking about how I was going to integrate the lessons being learned into my company’s product management process. Everything being taught was extremely relevant. It was a very practical class. Well done.”
Ira Frimere, Sales Support Engineer, Clique Communications, LLC.

“Tele Atlas Product Management is transitioning from ‘inside-out’ engineering focus to ‘outside-in’ market focus. The Practical Product Management seminar was full of useful info and re-enforced/validated some of the things I am doing or starting to do.”
Peter Davie, Product Manager, Tele Atlas

“For a beginner in Product Management, the Practical Product Management course was essential for seeing the overall benefit of being market-driven and the role of the product manager. Outstanding. Barbara was awesome – very effective and she kept your attention. She has a great sense of humor and is a great speaker.”
Denise Jenkins, Product Management, BMC Software

“Spot on. Just what I needed. It validated concerns, gave me practical solutions – just plain excellent.”
Eliza Laffin, Senior Product Manager, Macromedia, Inc.

“As a new product manager, I’ve found myself struggling as I’ve tried to prioritize my tasks. The Practical Product Management seminar provided the ideal framework for my process.”
Jack McDonnell, Product Manager, Be Free, Inc.

“I fully expect to spend the next several years of my career exploring, implementing, internalizing and advocating the concepts, principles and methodology learned during the Practical Product Management class. This has been a true inflection point in my career development. Steve is an incredibly effective presenter. His blend of humor, experience and analogy helped each concept become crystal clear.”
Scott Jones, Strategic Marketing Manager, Best Software, Inc.

“Even though I don’t work directly in product management/requirements, the Practical Product Management course gives me a greater understanding of the P.M. role, its expectations and challenges. Understanding all that is involved and the influences will allow me to better communicate and collaborate with the product managers. Barbara is very well read and experienced. Able to eloquently control the class while still allowing input/ideas to be shared. Great examples which help to generate ideas in our respective fields and companies.”
Christopher Nelson, Services Readiness, Microsoft Corporation

"I'm sure many people with product manager titles have never had the benefit of any formal training like the Practical Product Management seminar. Many of us have learned by simply watching our peers -- even though they may not be the best example. It's time for me to spread my wings and embark on a new career in product management."
Karin Tansey, Services Product Manager, F5 Networks

"The Practical Product Management class was one of the most useful professional training classes i have ever been to. Steve Johnson was an extraordinarily effective instructor. Steve Johnson was extremely engaging and informative. I would sign up for any class he teaches without even knowing the class title."
Meredith Russell, Product Manager, nuBridges

"With a computer science degree, experience in development, technical support and sales engineering, I didn't have any of the training for Product Management that the Practical Product Management Course provided."
Andy Schrader, Product Manager, Atlas Solutions

"As an experienced product manager, one's skills and knowledge rarely grow exponentially, at a training seminar. The Practical Product Management seminar took all of my disparate ideas, knowledge, experience and pulled it together in a coherent whole that I can use in my next 10 years in product management."
Anthony Mar, Product Manager, Klocwork

“I thoroughly enjoyed Barbara's presentation. Pragmatic Marketing has quickly become one of my favorite resources.”
Josh Wigginton, Product Manager, InterOp Technologies, Inc.

"The Practical Product Management with Requirements seminar is the most useful training that I have ever had the pleasure to attend. I feel that I will be more effective as a product marketing manager and work in a more market-facing manner."
Paul Young, Product Marketing Manager, Cisco Systems, Inc.

"This intensive session on product management and requirements started my team on the path from a motley collection of techies and marketing people to a real team of product management professionals. Jim Foxworthy set the groundwork needed and helped us learn to focus on the right things. And he did that with humor."
Bruce McCarthy, Director Product Management, Dun & Bradstreet