Introductory price of $495 US per person (regularly $695 US)

Recorded live with Steve Johnson and Jim Foxworthy, Pragmatic Roadmapping is a complete, one-day seminar presented in three parts that you can watch all at once or spread over several days (download the agenda).

• Align and focus the organization around the market not just your products.

  When there is more to do than can be done, how do you direct where resources should be expended?
  Learn how to use the Strategy Matrix to align and focus the organization around the market, not just your products. Put your products and services in context with market needs, and evaluate which projects provide sustaining revenue and which provide incremental growth.
  
  

• Identify which projects to fund based on available resources and company strategy.

  Is your strategy aligned with available resources? Are all stakeholders in agreement? Timelines can be impacted
  by many internal and external factors, so it's critical that all are assessed and appropriate action or planning is done before communicating the roadmap to others.
  
  

• Communicate the roadmap internally & externally with just the right detail for each audience.

  How much detail should be in a roadmap? What goes into an internal vs. external roadmap? How can multiple
  product plans be consolidated into a single, integrated view? Learn how roadmap detail varies by audience. See examples of roadmaps to understand the pitfalls to avoid and ramifications of including or excluding certain information.

Members of the product management, marketing, development and executive teams tasked with planning product direction and communicating product strategy.

How is this seminar presented?
It's a live recording of a complete, one-day seminar. It contains both lecture and hands-on exercises. We recommend you have a pen and post-it notes for the exercises.

How much time should I allow to watch it?
When we created this seminar, our plan was to replicate the live experience as closely as possible, with the exception of audience discussion, which was not recorded. After removing the audience interaction, a full-day seminar consists of about 3 hours of lecture and two exercises (which usually take around an hour each to complete). If you take two 20 minute breaks and a 1 hour lunch (as we do in the live seminar), you will have close to a full day event (about 7 hours). We divided the seminar into three sessions for convenience, each about 1 hour in length. You don't have to watch all 3 sessions one after the other, unless you want to. We allow 30 days from date of purchase to watch them all.

Can I leave a session and return to watch it later?
Like many pay-per-view events, once you begin to watch, you must complete the session. Within each session you can pause, rewind and watch segments over again, but you can only view the complete session once. You will not be able to close the browser and return to the same session at a later time.

Can I download the seminar and watch it offline?
No, the seminar is delivered as streaming video and cannot be downloaded.

What materials are provided?
In your confirmation e-mail, a link to a copy of the slides and templates will be provided. This is a single PDF file
(about 1 MB).

Can I make copies of the material for colleagues?
No, the material is provided for your use only and should not be copied or shared with others.

After I register, how long will the seminar be available for me to watch it?
30 days.

Are you still offering your in-person Pragmatic Roadmapping seminar?
The online version replaces the in-person seminar that we offered around the country. We can still come to your office and present it live to your team.

What if I have other questions?
Please contact us

• Download the agenda
  
  

• Register for this online seminar
  
  

• Contact Pragmatic Marketing to conduct this seminar at your office