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Pragmatic Roadmapping

Align your product strategy with the market

Pragmatic Roadmapping™ is a one-day, facilitated session offering techniques for developing, consolidating and communicating product and portfolio strategies. Using practical, real-world examples and best-practice techniques, attendees will enjoy a fast-paced, content-rich curriculum combined with practical hands-on application.

Those tasked with product strategy need a practical and repeatable way to communicate product plans, strategy, and vision to multiple audiences – both inside and outside the company. Market Requirements Documents (MRD) and Product Requirements Documents (PRD) offer too much detail for external audiences; traditional “marketing” roadmaps offer too little. How do you communicate your plans to Development, Marketing, Sales and executives in a meaningful way?


Who should attend?

Members of the product management, marketing and development teams tasked with planning product direction and communicating product strategy. Attendees should have some experience or knowledge or their product lifecycle.


Seminar fees

$995 US per person for the 1-day Pragmatic Roadmapping seminar. Tuition is due prior to the seminar and includes a complete set of training materials, continental breakfast and lunch.


Seminar agenda

I. Align Your Strategy with the Market
When there is more to do than can be done, how do you direct where resources should be expended? Learn how to use the Pragmatic Marketing Strategy Matrix™ to align and focus the organization around the market, not just your products. Put your products and services in context with market needs and evaluate which projects provide sustaining revenues and which provide incremental growth.

Topics Covered:

  • Allocation of resources

  • Strategy Matrix

  • Align your strategy

II. Product Roadmap
How much detail should be in a roadmap? What goes into an internal vs. external roadmap? How can multiple product plans be consolidated into a single integrated view? Learn how roadmap detail varies by audience. See examples of roadmaps to understand the pitfalls to avoid and ramifications of including or excluding certain information.

Topics Covered:

  • Why build a roadmap?
  • What to include in a roadmap?

III. From Strategy Matrix to Roadmap
Is your strategy aligned with available resources? Are all stakeholders in agreement? Timelines can be impacted by many internal and external factors, so it is critical that all are assessed, and appropriate action or planning is done before communicating the roadmap to others.

Topics Covered:

  • Align timeframes
  • Connect strategy goals to roadmap
  • Action plan


Included templates & checklists

  • Strategy Matrix
  • Roadmap Guidelines
  • Audience Guidelines
  • Internal and External Roadmap Templates

View seminar dates and locations

Testimonials

“Even as a Marcom Manager, the Practical Product Management seminar was very applicable. It helped me learn how to take more responsibility and to let the Product Managers do their job while I do mine.”
About the instructor: “Steve is terrific! Class was amusing; you almost forget that you are learning.”

Stacey Schantz, Manager, North America Marketing, Thomson Prometric

"Fantastic. The Practical Product Management seminar was exactly what I was looking for: practical information to do my job efficiently. The Pragmatic Marketing Framework provides clarity and structure to the role of product management in high-tech companies. This course should be mandatory for any and all high-tech product managers and product marketing managers; not to mention marketing and sales executives, too!"
About the instructor:"Barbara Nelson is enjoyable to listen to, and man does she know her stuff! Her industry experience was invaluable in contextualizing many of the challenges the attendees were experiencing in their organizations."

Niall O'Driscoll, Product Manager, Neteller