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Are product launch efforts focused on deliverables rather than results?

E-Book

Launching a product is more than following a simple checklist. A successful launch is the culmination of many, carefully planned steps by a focused, coordinated team.

Even good products can fail due to organizational issues, misunderstanding of roles and responsibilities or lack of a strategic approach to guide the launch.

Product Launch Essentials teaches how to plan and execute a successful product launch grounded in launch goals, proven launch strategies, operational readiness and cross-functional alignment. Download the complete agenda.

• Apply a repeatable product launch process to shorten the launch planning cycle, get the resources you need, and know what to expect at every turn.

  
  

• Understand the seven product launch strategies your team can use to maximize sales velocity.

  
  

• Measure product launch progress with indicators that can identify unforeseen launch issues and respond before they become big problems.

Who should attend?

Product marketing managers, launch managers, product managers with product launch responsibilities.

Seminar fees

$995 US for the 1-day Product Launch Essentials seminar.

Need help obtaining management approval to attend a seminar?

• Download the complete agenda
  
  

• View the calendar for upcoming dates and locations
  
  

• Contact Pragmatic Marketing to conduct this seminar at your office
  
  

• Read Goals, Readiness and Constraints: The Three Dimensions of Product Launch