Note: Company name at time of attendance

“Incredibly useful, insightful, detailed, and relevant."
Jeff Aipperspach, Senior Product Manager, Serials Solutions, Inc.

“This was great! 100% applicable."
Katherine Watson, Senior Product Manager, LexisNexis

“Great seminar - Opened my eyes to our responsibilities towards Sales. Where were you guys three years ago!"
Diana Mitten, Product Director, JDA Software

“I’m in the middle of a launch right now and learned 4-5 best practices/key takeaways that I can apply today."
Linda Park, Product Marketing Manager, Symantec

“Gave great insight into what sales channels expect to see in a launch package."
Keith Churches, Schneider Electric

“Thank you for an informative and stimulating discussion about product launch! I learned a considerable amount."
Kathryn Speyer, Marketing Communications Specialist, Serials Solutions, Inc.

“This give me a Framework to take back to my team to move away from a ‘check-list’.”
Charlie Elliott, Channel Product Manager, Research in Motion

“I really enjoyed this seminar. I did not go to school for marketing, so the content helped provide perspective on what is within scope for launching a product and gave me a framework for delivering. "
Chris Steininger, Bell Internet

“I can’t wait to start using the information I’ve learned."
Kenny Grams, Product Marketing Manager, WIKA Instrument Corp.

"Now have a clear understanding on how to track against goals and not waste resources on non-revenue activities. Dave was very informative and entertaining."
Dave Blanchette, Sr. Product Marketing Manager, Nuance Communications, Inc.

“Product Launch Essentials is another great session from Pragmatic Marketing. It was very eye-opening and I was able to take away processes and tools we can put into action immediately.”
TJ DeCerbo, Senior Marketing Analyst, Fiserv

“Essential to any product manager to understand how to launch a product successfully."
Angus Chan, Manager Product Management, MD Physician Services, Inc.