Note: Company name at time of attendance

"It opened my eyes to the fact that I should communicate with the team differently, using personas and problems, and helped me focus on my real role.”
Marwan Khamis, Product Manager, eSense

“Provided the completely different perspective of focusing on the persona’s needs rather than what the product should do.”
Sherri Willms, Product Leader, The Nielsen Company

“Eye opening! Great ideas/concepts that I am excited to try at my company."
Tim Campbell, Supervisor Product Management, MRIS, Inc.

“Will be able to apply what I learned tomorrow and show immediate benefits/impact."
Kenneth Trueman, Director Product Marketing, TelcoBridges

“This has opened my eyes to a) how to make my portfolio more successful and b) how to make myself more successful."
Melissa Hill, Senior Product Manager, AT&T

“I’ve learned aspects of creating requirements that I can implement tomorrow – these will have an immediate impact on products now in development."
William F. Smoldt, VP Research & Development, STORserver Inc.

“I think this seminar, paired with the Framework and web materials becomes essential.”
Melody Jones, Group Program Manager, Visible Technologies 

"Well rounded set of course work that helps to bring together many points in a clear, concise manner.”
Nathan Martin, Principle Product Manager, CA Inc.

“Great insight to the process of developing requirements that integrates all departments. Results in a product that development wants to build and customer wants to use."
Martina Doleshal, Product Manager

“Valid and helpful hints about how to improve requirements writing process. Especially useful was what not to do."
Kara Bovenizer, Product Manager, MedAssets

“Very concise, practical and also entertaining knowledge to apply to business, even life!”
Lea Sawal, Business Analyst, Canada Pension Plan Investment Board

“A very refreshing, full of great information, seminar."
Abe Ortega, VP International Marketing & Sales, Landis+Gyr

“Wow! Understanding the importance and role of personas was a big eye opener."
Milan Vaclavik, Director of Product Management Emerging Products, INTTRA

"It gave me tools for helping to communicate with executives the importance of product management"
Jenifer George, Cyber Portfolio Manager, SAIC

"Very useful – especially in providing advice in prioritizing features and how to roadmap."
Kevin Docherty, Workshare Technology

"I was worried about my new role but now I'm excited."
Makesh Elson, Product Analyst, Lifetouch