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Practical Product Management with Requirements That Work

Living in an Agile World

Strategies for product management
when Development goes Agile. More...

• What role does product management play in Agile environments?

• How can you ensure Agile development teams remain aligned to company strategy and market needs?

Practical Product Management 

Principles of the Pragmatic Marketing Framework, the industry standard for managing and marketing technology products. More..

• New to product management and don't know where to start?

• Buried in tactical tasks with no time for strategic planning?

• Does your product management function need more structure?

Pragmatic Roadmapping 

Techniques to plan, consolidate and communicate product strategy, inside
and outside the company. More...

• Do you need a way to communicate product plans and strategy
  to multiple audiences?

• How do you deliver the right product, not just the most features?
  

Requirements That Work

Methods for creating straightforward product plans product mangers can write and developers embrace. More...

• Do you have an effective methodology for defining products?

• Are project dates slipping?

Effective Product Marketing

Design, execute, and measure high-impact go-to-market programs. More...

• Is your marketing plan just a list of tactical activities?

• Are your priorities always changing?

• Do you know how to measure ROI for your programs?

New Rules of Marketing

Reach buyers directly, with information they want to read and search engines reward with high rankings. More...

• Are you leveraging the full potential web-based communication offers your business?

• Do you rely on "old school" advertising that fails to deliver?

• Are you speaking to your customers with words they use or
  your own meaningless gobbledygook?

Product Launch Essentials

Assess organizational readiness and define team responsibilities for a successful product launch. More...

• Do you focus launch efforts on deliverables rather than results?

• Are all your launches exactly the same? With the same goals and outcomes?

Executive Briefing

Organize Product Management and Marketing departments for optimal effectiveness and accountability. More...

• Are you unclear about the strategic role product management and marketing can provide your company?

• Do your product management and marketing teams need structure around their roles and responsibilities?
  

Training at Your Office

Bring a Seminar to You

Onsite Training gives your entire team the ability to discuss challenges and opportunities the organization faces. Review how industry best practice should be implemented in your specific environment. More...