Marketing's primary role is to identify the buyers of a company's products and services, and to create programs and messages for these buyers that resonate in a way they can relate and understand. However, for many in marketing, the ability to spend time understanding buyer personas and creating strategic go-to-market plans, is often limited by having to spend so much time on a typically long list of mundane but important tactical marketing activities.

Pragmatic Marketing can help you...

• I don’t fully understand the role and responsibilities of product marketing.
  
  
• We are constantly reacting to requests from the sales people, yet we don’t seem to make any progress in satisfying them.
  
  
• Marketing is very hard for us to measure. Our CRM system isn’t helping and we are always fighting to justify our marketing budget.
  
  
• We go through endless rounds of revisions with our marketing materials and still no one likes the final result.
  
  
• Some of our products and services aren’t getting any traction with potential buyers, or our sales people and channels.
  
  
• We need to learn how to leverage the new rules of online marketing, ideas like blogs, viral marketing, podcasts, search engine marketing and online thought-leadership.