Document Actions
Are you making product decisions without market data?
Is opinion driving your product decisions? Do many conversations about features begin with "I think users would want..." or "If I was using this product...", or "We have a great idea..."? Do you spend hours arguing in meetings about whether feature A or feature B should be in the product? Opinion should have no place in product decisions. Remember, your opinion, although interesting, is irrelevant! Market data should be the only authority about features and product functionality.
What you need is a way to make sure information from outside the company determines what to build next. Listening for prospect problems is the most important task a product manager can perform. Arming yourself with market facts about the issues current or potential customers are experiencing gives you the ability to speak with authority in any product-related discussion.
Helpful ResourcesWatch Read Building tomorrow's products requires listening to the market Using research in defining new products Subscribe |
|
Suggested Solutions
Practical Product Management with Requirements A seminar that fully explores the role of technology product management, providing tools and processes to help get products to market more efficiently. It offers real-world product management techniques using case studies from desktop to enterprise-level products and services. Market-Driven Leaders Workshop A focused assessment of the current state of product management and marketing, and how it aligns to the company’s strategic vision. Learn how to improve the current state and to optimize around market-driven best practices with an assessment to uncover the baseline, a roadmap that identifies the key steps to best-practices and an action plan to take an organization from its current state to one of market-driven success. Executive Briefing Designed specifically for busy executives and business unit leaders, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework. A subset of our Practical Product Management seminar, the session explores how to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement. Create a custom solution for your company
Pragmatic Marketing's extensive series of seminars, workshops and
consulting services can be delivered on-site at your company.
Conducting these activities on-site at your location allows you to
focus on the unique issues and challenges your organization needs to
address. In addition, conducting sessions at your location allows the
inclusion of related departments, like Development and Sales. Plus,
travel logistics are often simplified when we come to you.Next StepsI have some questions I am ready to help myself
I'm not sure and would like to learn more |