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Does everyone on your team speak a different language?
Does your team have a wide variety of experiences and backgrounds? Do they use different terminology for the same activity? Is there confusion when someone asks for a Requirements Document or a Specification? Do important tasks sometimes fall through the cracks and not get done while others are done twice (by two different teams)?
What
you need is a common definition of roles and responsibilities that everyone can buy into. You need a common language to define aspects of the product plan so all members of the team can understand what is expected of them.
Since 1993, the Pragmatic Marketing Framework has provided a foundation for technology companies to achieve market-driven success. It defines the roles, responsibilities and tasks for product management, marketing, development and sales teams so that each is focused on their particular strengths. It defines a common language for communicating to the executive team in a language they understand. That of the market and opportunities to solve problems that are urgent and pervasive, where customers are willing to pay.
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Suggested Solutions
Practical Product Management A seminar that fully explores the role of technology product management, providing tools and processes to help get products to market more efficiently. It offers real-world product management techniques using case studies from desktop to enterprise-level products and services. Requirements That Work Don’t have an effective methodology for defining products? Project dates slipping? This seminar introduces a straightforward method for creating product plans that product managers can write and developers can embrace for solutions the market will buy. Product Plan Accelerator A project-based program that gathers market requirements for what should be in your next product release. It leads your team through a pilot implementation of the Pragmatic Marketing Framework, using on-site visits and surveys to generate a series of problem statements to be used in a business case grounded in the voices of the people outside your organization—the prospective buyers of your product. Executive Briefing Designed specifically for busy executives and business unit leaders, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework. A subset of our Practical Product Management seminar, it explores how to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement. Create a custom solution for your company
Pragmatic Marketing's extensive series of seminars, workshops and
consulting services can be delivered on-site at your company.
Conducting these activities on-site at your location allows you to
focus on the unique issues and challenges your organization needs to
address. In addition, conducting sessions at your location allows the
inclusion of related departments, like Development and Sales. Plus,
travel logistics are often simplified when we come to you.Next StepsI have some questions I am ready to help myself
I'm not sure and would like to learn more |